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All Journal Jurnal Manajemen Pendidikan Petra International journal of Business Studies (IJBS) Diklat Review : Jurnal manajemen pendidikan dan pelatihan Economics and Digital Business Review Journal of Community Development and Disaster Management Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Ilmiah Ekonomi dan Manajemen JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) JURNAL MULTIDISIPLIN ILMU AKADEMIK
Vera, Lusi Olis
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam

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An Sosialisasi Strategi Pemasaran Digital Pasca Panen Hidroponik Bagi Siswa Ekstrakulikuler Green Be di SMAN 1 Pemali Rumalessin, Ummu Artha Tsary; Ali, Hendrik; Vera, Lusi Olis; Alamsyah, Redi; Pratama, Muhammad Setya; Gucchi, Anjaka Ray; Annafi, Ganif Nur
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9583

Abstract

The agricultural sector continues to experience a decline in income, largely due to a mismatch between production capacity and the empowerment of farmers in post-harvest product marketing. This issue is exacerbated by the continued reliance on traditional marketing practices, which limit farmers' access to broader consumer markets. Thus, addressing this gap is critical for enhancing farmers' bargaining power by facilitating direct connections between producers and consumers. This community initiative aimed to enhance the capacity of millennial young farmers to digitally market post-harvest hydroponic agricultural products through the TikTok e-commerce platform. The program employed educational seminars and hands-on training focused on digital marketing strategies and the utilization of e-commerce tools. The participants comprised 30 students from SMAN 1 Pemali, all members of the "Green Be" extracurricular group. The result, conducted through semi-structured interview incorporating a combination of structured (closed-ended) and exploratory (open-ended) questions, indicated that 85% of participants demonstrated a significantly improved understanding of digital marketing concepts, including the marketing mix, promotion mix, and content creation. Moreover, participants reported increased proficiency in leveraging TikTok as a marketing platform for hydroponic agricultural products. These findings highlight the critical role of human resource development in advancing post-harvest agricultural marketing through innovative and sustainable digital strategies, contributing meaningfully to the broader objectives of Sustainable Agricultural Development.
Co-Authors Alamsyah, Redi Ali, Hendrik Annafi, Ganif Nur Artha Tsary Rumalessin, Ummu Azizul Azizul Ezril Syaputra Ezzy Syafitri Ganif Nur Annafi Gucchi, Anjaka Ray Haikal Dwi Syahputra Muhammad Setya Pratama Muhammad Umar Alfatih Nadia Rabsa Rahma Rahma Ray Gucchi, Anjaka Rindi Ardika Melsalasa Sahputri Rokhmat, Muhammad Rumalessin, Ummu Artha Tsary Runtah Ayu Ningsih Tsary Rumalessin, Ummu