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All Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Room of Civil Society Development Room of Civil Social Development
Sudrajat, Kadek
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Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Bridging Digital Service Gaps: Integrating Chatbots and Product Catalogs in BUMDes Baturiti Sudrajat, Kadek; Cahyono, Irfan; Pratama, Putu Yogi Agustia; Mahadipta, Ngurah Gede Dwi; Wicaksana, GDA; Bohm, Fabian; Lovas, Tibor
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i2.7843

Abstract

Digital transformation has become an essential driver for improving public service quality in Village-Owned Enterprises (BUMDes). However, many BUMDes still rely on manual information services, resulting in slow responses, limited accessibility, and low visibility of local products. This study addresses these challenges by examining the integrated implementation of chatbot technology and a digital product catalog on the BUMDes Baturiti website. A qualitative single case study approach was employed, involving in-depth interviews, participatory observation, and conversation log analysis conducted from January to June 2025. The findings reveal that chatbot adoption significantly enhances service efficiency through real-time automated responses, while the digital product catalog increases product visibility and market reach. The integration of both technologies reduces service complaints from 10 to 3 cases per month and increases user satisfaction to 85 percent for chatbot features and 80 percent for the product catalog. Key success factors include technological readiness, human resource capacity, stakeholder collaboration, and adequate infrastructure. This study contributes a practical model for digital service innovation in rural economic institutions and demonstrates how integrated digital solutions can strengthen transparency, accountability, and public trust in BUMDes operations.
Co-Authors Bohm, Fabian Cahyono, Irfan Lovas, Tibor Mahadipta, Ngurah Gede Dwi Pratama, Putu Yogi Agustia Suprihatin, Yeni Wicaksana, GDA