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All Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Room of Civil Society Development Room of Civil Social Development
Cahyono, Irfan
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kompetensi, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja di Kampus New Media College Bali Prasiani, Ni Komang; Pratama, Gede Yudha Anugerah; Cahyono, Irfan
Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Vol 5, No 5 (2024)
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/afeksi.v5i5.316

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh kompetensi pendidikan, disiplin kerja dan kepuasan kerja terhadap kinerja pada karyawan Kampus New Media. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel yang digunakan sebanyak 38 responden yang merupakan karyawan Kampus New Media College. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan menggunakan program SmartPLS. Hasil analisis penelitian diperoleh hasil bahwa pertama kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kompetensi, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College. Kedua disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik disiplin kerja, maka akan diikuti meninqgkatnya kinerja karyawan pada Kampus New Media College. Ketiga kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kepuasan kerja, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College.
Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Bridging Digital Service Gaps: Integrating Chatbots and Product Catalogs in BUMDes Baturiti Sudrajat, Kadek; Cahyono, Irfan; Pratama, Putu Yogi Agustia; Mahadipta, Ngurah Gede Dwi; Wicaksana, GDA; Bohm, Fabian; Lovas, Tibor
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i2.7843

Abstract

Digital transformation has become an essential driver for improving public service quality in Village-Owned Enterprises (BUMDes). However, many BUMDes still rely on manual information services, resulting in slow responses, limited accessibility, and low visibility of local products. This study addresses these challenges by examining the integrated implementation of chatbot technology and a digital product catalog on the BUMDes Baturiti website. A qualitative single case study approach was employed, involving in-depth interviews, participatory observation, and conversation log analysis conducted from January to June 2025. The findings reveal that chatbot adoption significantly enhances service efficiency through real-time automated responses, while the digital product catalog increases product visibility and market reach. The integration of both technologies reduces service complaints from 10 to 3 cases per month and increases user satisfaction to 85 percent for chatbot features and 80 percent for the product catalog. Key success factors include technological readiness, human resource capacity, stakeholder collaboration, and adequate infrastructure. This study contributes a practical model for digital service innovation in rural economic institutions and demonstrates how integrated digital solutions can strengthen transparency, accountability, and public trust in BUMDes operations.
Empowering Wana Kriya MSMEs Through Utilizing Local Wood Into Decoration and Accessory Products LESTARI, Ni Putu Emilika Budi; PRANAJAYA, I Kadek; PUTRI, Putu Yudha Asteria; DEWI, Ni Made Emmi Nutrisia; PRASIANI, Ni Komang; MANDALA, I Gusti Ngurah Agung Kepakisan; MAHADIPTA, Ngurah Gede Dwi; PARAMITA, Ni Kadek Ayu Pradnya; WICAKSANA, Gede Dharma Arya; CAHYONO, Irfan; WIRATAMA, Dhanendra; WIBAWA, Ida Bagus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to empower the Wana Kriya MSME in Pering Village, Gianyar, Bali through the sustainable use of local wood to create economically valuable decorative and accessory products. The activities are carried out through several stages, including socialization, training in creativity and product design innovation, branding training, photography, product identity, and visual content. In addition, training is provided on digital marketing and social media utilization, MSME management, production, and entrepreneurship. The counseling and community empowerment program is carried out with the theme "Building MSMEs Based on Local Resources: Developing a Creative Economy and Sustainability Towards Creative and Competitive Villages." Appropriate technology support is realized through the provision of tools for cutting and finishing funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology for Fiscal Year 2025. The application of digital information technology is carried out through the creation of promotional media on Facebook, Instagram, and marketplace integration. The results of the activities show an increase in the ability of partners to produce local wooden decorative and accessory products that are more creative, high-quality, and have a stronger visual identity and digital marketing strategy. This program encourages the development of the creative economy, sustainability, and competitiveness of Pering Village towards a creative village based on local resources.
Co-Authors Bohm, Fabian Lovas, Tibor Mahadipta, Ngurah Gede Dwi MANDALA, I Gusti Ngurah Agung Kepakisan Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari PARAMITA, Ni Kadek Ayu Pradnya Pranajaya, I Kadek Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Pratama, Putu Yogi Agustia Putu Yudha Asteria Putri Sudrajat, Kadek Suprihatin, Yeni WIBAWA, Ida Bagus Surya Wicaksana, GDA WICAKSANA, Gede Dharma Arya WIRATAMA, Dhanendra