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All Journal IRJE (Indonesian Research Journal in Education) Electronic Journal of Education, Social Economics and Technology Socius: Social Sciences Research Journal
Hasanah, Ulfah Yuziya
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan UMKM di Era Digital Hasanah, Ulfah Yuziya; R, Rino
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 1 (2025): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16760465

Abstract

Financial literacy plays a crucial role in ensuring the sustainability of micro, small, and medium enterprises (MSMEs), especially as they navigate the challenges of the digital economy. However, many MSMEs still face financial mismanagement due to limited knowledge and capabilities. This study aims to examine the influence of financial literacy on financial management practices among MSME actors in the digital era. The research used a quantitative approach with a descriptive-causal design, involving 250 MSME respondents from five major cities in Indonesia. Data were collected through structured questionnaires and analyzed using multiple linear regression. The findings reveal that financial literacy has a significant and positive effect on financial management, with a contribution of 37.7% to the variation in financial management practices. MSMEs with higher financial literacy were more likely to adopt digital financial tools and demonstrate better budgeting, record-keeping, and debt management. The study concludes that improving financial literacy is a strategic step to enhance the financial resilience and digital adaptability of MSMEs. These findings highlight the need for targeted education and support programs to strengthen the financial capacity of small business actors in the digital economy landscape.
Pricing and Adaptation Strategies in Market Dynamics: A Systematic Literature Review Hasanah, Ulfah Yuziya; Rino, Rino
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.497

Abstract

This systematic literature review aims to explore pricing strategies and adaptation in the context of modern marketing management, considering the impact of digital technologies and data analytics. Using the PRISMA methodology, this review identifies approaches, models, and key factors that influence the success of pricing strategies. The results highlight the importance of a value-based pricing approach, considering market dynamics and customer behavior, as well as the opportunities and challenges associated with implementing the latest technologies. This review provides practical insights for managers in designing and implementing effective pricing strategies in the digital era, emphasizing the need for a holistic approach, capability development, and cross-functional collaboration. By integrating insights from multiple research streams, this review offers a comprehensive perspective on the determinants of success of pricing strategies in a changing business landscape.
The evaluation of the educational webinar program of the learning community of guru penggerak through CIPP model Saputra, Febry Elbi; Mutamin, Nurul; Oktaviani, Wiltri; Hasanah, Ulfah Yuziya; Susanti, Dessi
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.33584

Abstract

This research aims to evaluate the educational webinar program by the learning community of Guru Penggerak in Mukomuko Regency. This quantitative research used CIPP evaluation model study by Stufflebeam with a survey approach. In collecting the data, this research used a questionnaire with descriptive statistical analysis distributed through Google Forms to webinar participants. The findings indicated tha: (1) the context aspect indicates that the webinar program can meet the needs of teachers on webinar themes that are relevant to current educational issues and are easy to implement; (2) the input aspect indicates that the organizer of the educational webinar can present competent sources, material, and adequate facilities to the participants; (3) the process aspect indicates that the webinar implementation flow has been in line with the overall plan; and (4) the product aspect indicates that there is a significant improvement in the participants' understanding after attending the webinar. Overall, the contextual aspects indicated that the webinar program was necessary. The themes discussed in the webinars were relevant to current educational issues and had prospects to be applied in teacher learning practices.  
Co-Authors Dessi Susanti Mutamin, Nurul Oktaviani, Wiltri R, Rino Rino Rino Saputra, Febry Elbi