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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Siska, Febria Marta
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Strategi Pemasaran Produk UMKM Menggunakan E-Commerce di Era Digital (Pelatihan Menjahit Bersama Al Maktub Collection) Syafriani, Mona; Hidayah, Dini; Siska, Febria Marta; Dewita, Isma
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.9127

Abstract

Penjualan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital menghadapi tantangan dan peluang yang signifikan, terutama terkait dengan pemasaran melalui platform e-commerce. Dalam upaya meningkatkan pemahaman dan keterampilan digital para pelaku UMKM, khususnya di sektor konveksi, tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mengedukasi peserta cara memanfaatkan platform e-commerce shopee. Pelatihan ini melibatkan pengenalan dasar-dasar pembuatan akun toko, pengelolaan produk, serta penerapan strategi pemasaran melalui fitur-fitur yang tersedia di shopee. Analisis pre-test dan post-test mengungkapkan bahwa peserta mengalami peningkatan pengetahuan yang signifikan dalam menggunakan platform tersebut. sebagian peserta berhasil membuat dan mengelola toko mereka di shopee, serta mulai memanfaatkan strategi pemasaran digital untuk memperkenalkan produk mereka.
Inovasi Pengelolaan Talenta di Lembaga Pemerintahan dalam Meningkatkan Efektivitas Pelayanan Publik Siska, Febria Marta
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp2220-2229

Abstract

Talent management in government institutions is a key factor in enhancing the effectiveness of public services in the digital era and modern bureaucracy. Innovations in talent management are increasingly essential to ensure that civil servants possess the skills, competencies, and capacities required to meet the dynamic demands of society. This study aims to analyze how innovations in talent management within government institutions can improve public service effectiveness. Using a qualitative approach based on a literature review and library research, this study examines various talent management models implemented in different countries, including human resource development strategies, merit-based systems, and the utilization of technology in public sector talent management. The findings indicate that competency-based talent management innovations, digital technology integration, and data-driven approaches significantly contribute to improving government workforce performance and public satisfaction with services. However, several key challenges hinder the implementation of these innovations, including resistance to change, limitations in digital infrastructure, and the lack of sustainable policy support. Therefore, a holistic and evidence-based talent management strategy is needed, supported by adaptive policies and technological advancements to enhance bureaucratic efficiency. This study provides insights for governments, policymakers, and academics in designing more innovative talent management strategies to strengthen professional, efficient, and citizen-oriented public services
Co-Authors Dewita, Isma Hidayah, Dini Syafriani, Mona