Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Syafriani, Mona
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Strategi Pemasaran Produk UMKM Menggunakan E-Commerce di Era Digital (Pelatihan Menjahit Bersama Al Maktub Collection) Syafriani, Mona; Hidayah, Dini; Siska, Febria Marta; Dewita, Isma
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.9127

Abstract

Penjualan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital menghadapi tantangan dan peluang yang signifikan, terutama terkait dengan pemasaran melalui platform e-commerce. Dalam upaya meningkatkan pemahaman dan keterampilan digital para pelaku UMKM, khususnya di sektor konveksi, tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mengedukasi peserta cara memanfaatkan platform e-commerce shopee. Pelatihan ini melibatkan pengenalan dasar-dasar pembuatan akun toko, pengelolaan produk, serta penerapan strategi pemasaran melalui fitur-fitur yang tersedia di shopee. Analisis pre-test dan post-test mengungkapkan bahwa peserta mengalami peningkatan pengetahuan yang signifikan dalam menggunakan platform tersebut. sebagian peserta berhasil membuat dan mengelola toko mereka di shopee, serta mulai memanfaatkan strategi pemasaran digital untuk memperkenalkan produk mereka.
Implementation of barokah farm business process modeling in kampar regency in accelerating digital transformation using business process model and nation (BPMN) Firmananda, Fahmi Iqbal; Jati, Putri Zulia; Syafriani, Mona; Aryadi, Aryadi
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.369

Abstract

Digital transformation is an important need for MSMEs in the livestock sector to increase efficiency and competitiveness. Barokah Farm, as an egg-laying chicken farming business in Kampar Regency, faces various business process challenges, most of which are still carried out manually. This study aims to map the Barokah Farm business process using the Business Process Model and Notation (BPMN), identify digitalization opportunities, and provide recommendations for process improvements. This study contributes to the scarce BPMN literature in agribusiness by being one of the first to model small-scale poultry farming processes in Indonesia, offering both theoretical insights on BPMN’s adaptability to resource-constrained UMKM and practical guidance for improving efficiency, reducing costs, and supporting digital transformation initiatives. The method used is a case study with a qualitative and quantitative descriptive approach, through interviews, field observations for six months, and process simulations using the Bizagi Modeler application. The results of the study show that digitalization of the ordering process, procurement of raw materials, and product delivery can increase operational efficiency. The implementation of the recommended digital solution is estimated to reduce the total process duration by 38.89%. The highest efficiency occurs in the ordering process with a reduction in time of up to 66.67%, followed by product delivery within the city (44.44%), product procurement (40%), and product delivery outside the city (31.58%). The systematic application of BPMN not only helps in visualizing more effective business processes but also supports the acceleration of digital transformation at Barokah Farm.
The Influence Of E-Service Quality And E-Recovery On E-Satisfaction And Its Implications For E-Loyalty Of Shopee User In Indonesia Syafriani, Mona; Dini Hidayah
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 2 (2025): Vol. 22 No. 2 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/2xt35n60

Abstract

E-service quality and e-recovery are investigated in this research to determine their influence on e-satisfaction and the resulting effect on e-loyalty among Shopee users in Indonesia. Employing a quantitative survey approach, the study involved 384 participants selected via simple random sampling, with sample size determined following Krejcie and Morgan’s guidelines. Data was gathered through a combination of online and offline surveys to ensure representativeness. The results of hypothesis testing indicate that e-service quality and e-recovery have a significant and positive effect on both e-satisfaction and e-loyalty, supported by t-statistics exceeding the threshold of 1.96. Furthermore, e-satisfaction functions as an important mediator linking e-service quality and e-recovery to e-loyalty, also supported by t-values exceeding 1.96. These results highlight the critical role of delivering superior electronic services and implementing effective recovery mechanisms to enhance customer loyalty on e-commerce platforms like Shopee. The study provides meaningful insights for Shopee’s management to improve customer satisfaction and loyalty by optimizing service quality and complaint efficiently and effectively.
THE USE OF INFLUENCERS AND TIKTOK'S RECOMMENDATION ALGORITHM ON PURCHASE DECISION AND ITS IMPLICATION ON E-LOYALTY OF TIKTOK SHOP USERS Syafriani, Mona; Hidayah, Dini
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5226

Abstract

The increasing use of digital platforms such as TikTok Shop has transformed consumer shopping behavior; however, few empirical studies have examined the roles of influencers and recommendation algorithms in shaping purchase decisions and online loyalty (e-loyalty). This study aims to analyze the influence of influencers and TikTok’s recommendation algorithm on users’ purchase decisions and e-loyalty. A quantitative research method was employed using a survey of 384 respondents selected through simple random sampling, and the data were analyzed using path analysis. The results reveal that both influencers and TikTok’s recommendation algorithm significantly affect purchase decisions, yet only the algorithm has a direct impact on e-loyalty. Purchase decisions were found to significantly mediate the relationship between both influencers and e-loyalty, as well as between the algorithm and e-loyalty. These findings suggest that user loyalty on TikTok Shop is more influenced by purchase experience than by mere exposure to influencers. The novelty of this research lies in its identification of the mediating role of purchase decisions in bridging the influence of influencers and recommendation algorithms on consumer e-loyalty within the TikTok Shop context an area that has been underexplored in prior literature. Peningkatan penggunaan platform digital seperti TikTok Shop telah mengubah pola belanja konsumen, namun belum banyak kajian yang secara empiris menelaah peran influencer dan algoritma rekomendasi dalam membentuk keputusan pembelian serta loyalitas daring (e-loyalty). Penelitian ini bertujuan untuk menganalisis pengaruh influencer dan algoritma rekomendasi TikTok terhadap keputusan pembelian dan e-loyalty pengguna. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 384 responden yang dipilih melalui simple random sampling, dan data dianalisis menggunakan path analysis. Hasil penelitian menunjukkan bahwa baik influencer maupun algoritma rekomendasi TikTok berpengaruh signifikan terhadap keputusan pembelian, namun hanya algoritma yang berpengaruh langsung terhadap e-loyalty. Keputusan pembelian terbukti memediasi secara signifikan hubungan antara influencer dan e-loyalty, serta antara algoritma dan e-loyalty. Temuan ini menegaskan bahwa loyalitas pengguna TikTok Shop lebih dipengaruhi oleh pengalaman pembelian daripada oleh eksposur terhadap influencer semata. Kebaruan dari penelitian ini terletak pada identifikasi peran mediasi keputusan pembelian dalam menjembatani pengaruh variabel influencer dan algoritma rekomendasi terhadap e-loyalty konsumen dalam konteks TikTok Shop, yang belum banyak dikaji dalam literatur sebelumnya.
Co-Authors Aryadi Aryadi Dewita, Isma Dini Hidayah Firmananda, Fahmi Iqbal Hidayah, Dini Jati, Putri Zulia Siska, Febria Marta