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Strategi Pemasaran Produk UMKM Menggunakan E-Commerce di Era Digital (Pelatihan Menjahit Bersama Al Maktub Collection) Syafriani, Mona; Hidayah, Dini; Siska, Febria Marta; Dewita, Isma
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v5i1.9127

Abstract

Penjualan produk Usaha Mikro, Kecil, dan Menengah (UMKM) di era digital menghadapi tantangan dan peluang yang signifikan, terutama terkait dengan pemasaran melalui platform e-commerce. Dalam upaya meningkatkan pemahaman dan keterampilan digital para pelaku UMKM, khususnya di sektor konveksi, tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mengedukasi peserta cara memanfaatkan platform e-commerce shopee. Pelatihan ini melibatkan pengenalan dasar-dasar pembuatan akun toko, pengelolaan produk, serta penerapan strategi pemasaran melalui fitur-fitur yang tersedia di shopee. Analisis pre-test dan post-test mengungkapkan bahwa peserta mengalami peningkatan pengetahuan yang signifikan dalam menggunakan platform tersebut. sebagian peserta berhasil membuat dan mengelola toko mereka di shopee, serta mulai memanfaatkan strategi pemasaran digital untuk memperkenalkan produk mereka.
Implementation of barokah farm business process modeling in kampar regency in accelerating digital transformation using business process model and nation (BPMN) Firmananda, Fahmi Iqbal; Jati, Putri Zulia; Syafriani, Mona; Aryadi, Aryadi
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.369

Abstract

Digital transformation is an important need for MSMEs in the livestock sector to increase efficiency and competitiveness. Barokah Farm, as an egg-laying chicken farming business in Kampar Regency, faces various business process challenges, most of which are still carried out manually. This study aims to map the Barokah Farm business process using the Business Process Model and Notation (BPMN), identify digitalization opportunities, and provide recommendations for process improvements. This study contributes to the scarce BPMN literature in agribusiness by being one of the first to model small-scale poultry farming processes in Indonesia, offering both theoretical insights on BPMN’s adaptability to resource-constrained UMKM and practical guidance for improving efficiency, reducing costs, and supporting digital transformation initiatives. The method used is a case study with a qualitative and quantitative descriptive approach, through interviews, field observations for six months, and process simulations using the Bizagi Modeler application. The results of the study show that digitalization of the ordering process, procurement of raw materials, and product delivery can increase operational efficiency. The implementation of the recommended digital solution is estimated to reduce the total process duration by 38.89%. The highest efficiency occurs in the ordering process with a reduction in time of up to 66.67%, followed by product delivery within the city (44.44%), product procurement (40%), and product delivery outside the city (31.58%). The systematic application of BPMN not only helps in visualizing more effective business processes but also supports the acceleration of digital transformation at Barokah Farm.
The Influence Of E-Service Quality And E-Recovery On E-Satisfaction And Its Implications For E-Loyalty Of Shopee User In Indonesia Syafriani, Mona; Dini Hidayah
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 2 (2025): Vol. 22 No. 2 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/2xt35n60

Abstract

E-service quality and e-recovery are investigated in this research to determine their influence on e-satisfaction and the resulting effect on e-loyalty among Shopee users in Indonesia. Employing a quantitative survey approach, the study involved 384 participants selected via simple random sampling, with sample size determined following Krejcie and Morgan’s guidelines. Data was gathered through a combination of online and offline surveys to ensure representativeness. The results of hypothesis testing indicate that e-service quality and e-recovery have a significant and positive effect on both e-satisfaction and e-loyalty, supported by t-statistics exceeding the threshold of 1.96. Furthermore, e-satisfaction functions as an important mediator linking e-service quality and e-recovery to e-loyalty, also supported by t-values exceeding 1.96. These results highlight the critical role of delivering superior electronic services and implementing effective recovery mechanisms to enhance customer loyalty on e-commerce platforms like Shopee. The study provides meaningful insights for Shopee’s management to improve customer satisfaction and loyalty by optimizing service quality and complaint efficiently and effectively.
The Effect of Screen Exposure on Lecturer Health with Workload Mediation at the Indonesian University of Science and Technology Rizta, Sri Utami; Nurjanah, Tarbiyah; Syafriani, Mona
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing use of digital technology in higher education has intensified screen exposure among lecturers, potentially affecting workload and health outcomes. This study examines the effect of screen exposure on lecturers’ health, with workload as a mediating variable, at the Indonesian University of Science and Technology. A quantitative causal-associative design was employed using a census method involving 65 permanent lecturers. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The analysis included validity and reliability testing, coefficient of determination (R²), predictive relevance (Q²), and hypothesis testing. The results indicate that screen exposure has a positive and significant effect on workload and a direct significant effect on lecturers’ health. However, workload does not have a significant direct effect on health and does not mediate the relationship between screen exposure and health. These findings suggest that adverse health effects related to screen exposure occur primarily through direct physiological and visual mechanisms. The model demonstrates strong explanatory and predictive power. This study contributes to empirical evidence on digital workload and occupational health in Indonesian higher education and offers practical implications for ergonomic and screen time management policies
PENGARUH MOTIVASI KERJA TERHADAP KINERJA DENGAN MEDIASI ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) PADA DOSEN UNIVERSITAS DAN TEKNOLOGI INDONESIA Hidayah, Dini; Syafriani, Mona
Procuratio : Jurnal Ilmiah Manajemen Vol. 13 No. 4 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i4.5625

Abstract

In the higher education work environment, ongoing changes demand enhanced motivation, engagement, and Organizational Citizenship Behavior (OCB) to ensure that lecturers maintain optimal performance amid global dynamics and rapid technological advancement. This study aims to analyze the effect of work motivation on performance with OCB as a mediating variable among lecturers at Universitas Sains dan Teknologi Indonesia. The research employed a quantitative approach with a causal associative design. The population consisted of all 65 permanent lecturers at Universitas Sains dan Teknologi Indonesia, and sampling was conducted using a census technique. The research instrument was a questionnaire using a Likert scale, and data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The findings revealed that work motivation had a significant effect on lecturers’ performance and a significant effect on OCB. However, OCB did not have a significant effect on lecturers’ performance, nor did it significantly mediate the relationship between work motivation and performance. Collectively, work motivation was able to explain 62.3% of the variability in OCB and 74% of the variability in performance. Furthermore, the research model demonstrated a Q-square value of 0.901, indicating strong predictive relevance. These findings highlight that work motivation is the dominant factor influencing lecturers’ performance, while OCB does not play a significant mediating role. This study is expected to serve as a theoretical reference for human resource management development and as practical guidance for university administrators in improving lecturers’ performance through strategies aimed at enhancing work motivation. Dalam lingkungan kerja perguruan tinggi, perubahan menuntut adanya peningkatan motivasi, keterlibatan, serta Organizational Citizenship Behavior (OCB) agar kinerja dosen tetap optimal di tengah dinamika global dan teknologi yang berkembang pesat. Penelitian ini memiliki tujuan untuk menganalisis pengaruh motivasi kerja terhadap kinerja dengan mediasi Organizational Citizenship Behavior (OCB) pada dosen Universitas Sains dan Teknologi Indonesia. Penelitian memakai pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah seluruh dosen tetap Universitas Sains dan Teknologi Indonesia yang berjumlah 65 orang, dengan teknik pengambilan sampel metode sensus. Instrumen penelitian berupa kuesioner dengan skala Likert, dan analisis data dilakukan menggunakan metode Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh signifikan terhadap kinerja dosen, serta berpengaruh signifikan terhadap OCB. Namun, OCB tidak berpengaruh signifikan terhadap kinerja dosen, dan variabel OCB tidak mampu memediasi hubungan motivasi kerja terhadap kinerja. Secara simultan, motivasi kerja mampu menjelaskan variabilitas OCB sebesar 62,3% dan kinerja sebesar 74%. Sementara itu, model penelitian memiliki nilai Q-square sebesar 0,901 yang mengindikasikan relevansi prediktif yang tinggi. Temuan ini menegaskan bahwa motivasi kerja merupakan faktor dominan dalam meningkatkan kinerja dosen, sedangkan peran OCB sebagai variabel mediasi tidak terbukti signifikan. Penelitian ini diharapkan bisa menjadi referensi teoritis dalam pengembangan manajemen sumber daya manusia serta menjadi pertimbangan praktis bagi pengelola perguruan tinggi perihal meningkatkan kinerja dosen lewat jalur strategi peningkatan motivasi kerja.