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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Zein Saleh, Mohamad
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Humanities Computer Science & IT Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Budaya Lokal Dalam Pemasaran Global Menghadapi Tantangan: Studi Kasus Perusahaan Multinasional Di Asia Tenggara Ardiansyah, Feri; Mukti Ardiansyah, Wahyu; Zein Saleh, Mohamad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 3 : Maret (2025): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan da
Publisher : Shofanah Media Berkah

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Abstract

Globalization has driven multinational companies to enter Southeast Asian markets, which are known for their diverse cultures, languages, and local values. This study uses a case study approach from companies such as Unilever, McDonald's, and Samsung to examine the cultural challenges that multinational companies face in implementing global marketing strategies in the region. The results show that the success of marketing strategies depends largely on a company's ability to adapt products and communications to local cultural preferences and norms. Key challenges include global corporate culture and local values, cultural misunderstandings of communications, and consumer resistance to single brands. A “glocal” strategy, which combines global strengths with local coordination, has proven to be the most effective approach. This study emphasizes the importance of understanding local culture as a key factor in developing a successful marketing strategy in Southeast Asia.
Peran Budaya Perusahaan Dalam Meningkatkan Inovasi Dan Kreativitas Karyawan Ardiansyah, Feri; Mukti Ardiansyah, Wahyu; Zein Saleh, Mohamad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 3 : Maret (2025): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan da
Publisher : Shofanah Media Berkah

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In the era of globalization and increasingly fierce business competition, innovation and creativity have become critical factors for the sustainability and growth of organizations. This study aims to analyze the impact of corporate culture on the level of innovation and creativity within organizations. Using a qualitative descriptive approach with secondary data analysis, this research focuses on literature from books, journals, and other publications related to innovation culture. The findings reveal that corporate culture plays a crucial role in enhancing employee innovation and creativity. A corporate culture that supports collaboration, openness, recognition of new ideas, and flexibility significantly influences employees' ability to innovate and think creatively. However, the implementation of an innovative culture faces challenges such as resistance to change, lack of resources, and entrenched organizational norms. This study provides practical implications for management, suggesting the creation of a collaborative work environment, implementation of reward systems, open communication, and flexibility in work processes to foster innovation and creativity. Further research is recommended to explore how specific elements of corporate culture can be optimized, particularly in the context of Indonesia.
Strategi Bisnis Indomaret Dalam Memasuki Pasar Global Niken Ken Solahudin, Sorga; Hanafi Labay, Muhamad; Rikki, Mario; Zein Saleh, Mohamad
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i3.4565

Abstract

Indomaret's business strategy in entering the global market must rely on a holistic approach that includes market analysis, product adaptation, strategic partnerships, digital innovation, brand development, and adherence to sustainability principles. The purpose of this study is to identify the internal and external factors that influence Indomaret’s readiness to expand into the global market, determine the business strategies that can be applied for competition and adaptation in international markets, and understand the role of innovation, partnerships, and local cultural adaptation in supporting Indomaret’s global expansion success. The method used is literature study. The results of this study indicate that Indomaret's success in expanding into global markets is largely determined by the synergy between innovation, strategic partnerships, and adaptation to local cultures. Innovation enables Indomaret to remain relevant and competitive amid changing trends and international consumer needs, particularly through the use of technology, appropriate product development, and digitalized services.
Strategi Bisnis Indomaret Dalam Memasuki Pasar Global Niken Ken Solahudin, Sorga; Hanafi Labay, Muhamad; Rikki, Mario; Zein Saleh, Mohamad
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i3.4565

Abstract

Indomaret's business strategy in entering the global market must rely on a holistic approach that includes market analysis, product adaptation, strategic partnerships, digital innovation, brand development, and adherence to sustainability principles. The purpose of this study is to identify the internal and external factors that influence Indomaret’s readiness to expand into the global market, determine the business strategies that can be applied for competition and adaptation in international markets, and understand the role of innovation, partnerships, and local cultural adaptation in supporting Indomaret’s global expansion success. The method used is literature study. The results of this study indicate that Indomaret's success in expanding into global markets is largely determined by the synergy between innovation, strategic partnerships, and adaptation to local cultures. Innovation enables Indomaret to remain relevant and competitive amid changing trends and international consumer needs, particularly through the use of technology, appropriate product development, and digitalized services.
Determinants Of Online Repurchase Intention On Indonesia Kurniawan, Raymond; Wahyuningjati, Tri; Zein Saleh, Mohamad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 2 : Desember (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aim to examines whetever E-satisfaction, Adjusted Expectation and Trust influence Repurchase Intention on Indonesia. By conducting an initial study of factors that can influence the repurchase intention and this can be used as a strategy. Through qualitative research where information is collected from several reliable source, The result of the study found that E-Satisfaction, Adjusted Expectation, and Trust have a direct positive effect on repruchase Intention. Happy and satisfied customer have a higher chance to do next order, while dissatisfied customer might have low even none motivation to do repurchase. Adjusted expectation act as post-hoc expectation that customer expect in service/product, that continuously learning as the market keep changing. Meanwhile trust is important key to maintain relationship with retaining customer and the very first purchase in e-commerce. In short, it can be said that the e-satisfaction, adjusted expectation, and trust play an important role in customer repurchase intention. Therefore, companies must provide a great and dynamic standard of product/service to gain customer trust, meet customer adjusted expectation and satisfied the customer. In this way, customer have higher chance to retain and increase customer’s repurchase intention.
Strategi Meningkatkan Kepuasan Pelanggan Melalui Kualitas Pelayanan Dan Kualitas Produk Pada Bank Syariah Indonesia (BSI) Nazwah Irawan, Sophie; Putri Permata Sari, Hanny; Zein Saleh, Mohamad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 2 : Desember (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Tujuan penelitian ini yaitu untuk mengetahui strategi meningkatkan kepuasan pelanggan di Bank Syariah Indonesia (BSI). Penelitian ini menggunakan metode penelitian kualitatif, penulis mendapatkan hasil bahwasannya strategi dalam meningkatkan kepuasan pelanggan di Bank Syariah Indonesia yaitu melalui kualitas pelayanan dan kualitas produk. Hal ini dikarenakan kualitas pelayanan merupakan salah satu tindakan untuk memuaskan pelanggan dengan cara memberikan pelayanan kepada pelanggan dengan sebaik-baiknya. Kualitas produk juga menjadi strategi untuk meningkatkan kepuasan pelanggan karena ketika sebuah produk sesuai dengan harapan dan keinginan maka konsumen akan merasakan kepuasan.
Co-Authors Ardiansyah, Feri Hanafi Labay, Muhamad Kurniawan, Raymond Mukti Ardiansyah, Wahyu Nazwah Irawan, Sophie Niken Ken Solahudin, Sorga Putri Permata Sari, Hanny Rikki, Mario Wahyuningjati, Tri