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All Journal Business and Investment Review Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Wahyuningjati, Tri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Social Sciences

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Transformasi Digital dalam Manajemen Jasa: Tantangan dan Peluang di Era Industri 4.0 Wahyuningjati, Tri; Iskandar, Syafna Hanifa; Sabrina, Afiifah Nur; Saleh, Mohamad Zein
Business and Investment Review Vol. 3 No. 2 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.139

Abstract

Digital transformation in service management is becoming an important necessity in the Industry 4.0 era, which is characterized by technological advances such as the Internet of Things (IoT), artificial intelligence (AI), and big data. This research explores the challenges and opportunities facing the services sector in adopting digitalization. Digital transformation offers benefits such as improved operational efficiency, personalization of services, and better data-driven decision-making. However, challenges such as digital competency gaps, organizational culture resistance, cybersecurity, and technology infrastructure limitations are also identified. Through a qualitative approach, this research presents an in-depth analysis covering technology integration strategies, organizational culture change, and digital collaboration to improve customer experience. The results provide important insights for service companies in optimizing digitalization strategies to improve competitiveness and relevance in the market. Abstrak Transformasi digital dalam manajemen jasa menjadi kebutuhan penting di era Industri 4.0, yang ditandai oleh kemajuan teknologi seperti Internet of Things (IoT), kecerdasan buatan (AI), dan big data. Penelitian ini mengeksplorasi tantangan dan peluang yang dihadapi sektor jasa dalam mengadopsi digitalisasi. Transformasi digital menawarkan manfaat seperti peningkatan efisiensi operasional, personalisasi layanan, dan pengambilan keputusan berbasis data yang lebih baik. Namun, tantangan seperti kesenjangan kompetensi digital, resistensi budaya organisasi, keamanan siber, dan keterbatasan infrastruktur teknologi juga diidentifikasi. Melalui pendekatan kualitatif, penelitian ini menyajikan analisis mendalam yang mencakup strategi pengintegrasian teknologi, perubahan budaya organisasi, serta kolaborasi digital untuk meningkatkan pengalaman pelanggan. Hasil penelitian memberikan wawasan penting bagi perusahaan jasa dalam mengoptimalkan strategi digitalisasi untuk meningkatkan daya saing dan relevansi di pasar. Kata kunci: transformasi digital, manajemen jasa, Industri 4.0, tantangan, peluang.  
Determinants Of Online Repurchase Intention On Indonesia Kurniawan, Raymond; Wahyuningjati, Tri; Zein Saleh, Mohamad
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 2 : Desember (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aim to examines whetever E-satisfaction, Adjusted Expectation and Trust influence Repurchase Intention on Indonesia. By conducting an initial study of factors that can influence the repurchase intention and this can be used as a strategy. Through qualitative research where information is collected from several reliable source, The result of the study found that E-Satisfaction, Adjusted Expectation, and Trust have a direct positive effect on repruchase Intention. Happy and satisfied customer have a higher chance to do next order, while dissatisfied customer might have low even none motivation to do repurchase. Adjusted expectation act as post-hoc expectation that customer expect in service/product, that continuously learning as the market keep changing. Meanwhile trust is important key to maintain relationship with retaining customer and the very first purchase in e-commerce. In short, it can be said that the e-satisfaction, adjusted expectation, and trust play an important role in customer repurchase intention. Therefore, companies must provide a great and dynamic standard of product/service to gain customer trust, meet customer adjusted expectation and satisfied the customer. In this way, customer have higher chance to retain and increase customer’s repurchase intention.
Co-Authors Iskandar, Syafna Hanifa Kurniawan, Raymond Sabrina, Afiifah Nur Saleh, Mohamad Zein Zein Saleh, Mohamad