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p-Index From 2021 - 2026
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All Journal Jurnal Kemitraan Masyarakat Inovasi: Jurnal Sosial Humaniora Dan Pendidikan
Marshela Nur Rahma Zallyanti
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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Pelatihan Pembuatan Bunga Kawat Bulu dengan Inovasi Mutiara dan Lampu LED Bagi Mahasiswa Administrasi Bisnis Universitas Sahid Surakarta Marshela Nur Rahma Zallyanti; Anggit Dyah Kusumastuti
Jurnal Kemitraan Masyarakat Vol. 2 No. 2 (2025): Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i2.1388

Abstract

The training on making feather wire flowers with pearl and LED light innovations is a form of community service activity aimed at enhancing the entrepreneurial skills of fourth-semester students of the 2023 cohort in the Business Administration Program at Universitas Sahid Surakarta. This activity is motivated by the importance of developing students’ creativity and innovation in facing the challenges of the job market and opportunities in the creative business sector. The methods used include lectures, demonstrations, and hands-on practice. The results of the activity show that this training effectively increases students’ skills and interest in high-value handicrafts. It is expected that this activity can encourage students to become independent and innovative creative entrepreneurs.
Flash Sale Atau Flash Regret? Kajian Literatur Tentang Strategi Scarcity Marketing Dan Perilaku Impulse Buying Konsumen Digital Arya Budi Sutopo; Dany Iswanti; Marshela Nur Rahma Zallyanti; Alya Salwa Aqila; Benedicta Bella Puspita Sari; Istifah Mahayuwati
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 3 (2026): September : Inovasi: Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v5i3.8058

Abstract

Scarcity marketing strategies have become increasingly prevalent in digital commerce, leveraging mechanisms like flash sales, time-limited offers, and restricted product quotas to spur spontaneous purchasing behavior. This study examines the various forms of scarcity marketing, their contribution to impulse buying, and the underlying variables shaping this interaction among digital consumers. Employing a Systematic Literature Review (SLR) methodology, the study synthesized scholarly articles published between 2021 and 2026 retrieved from Scopus, ScienceDirect, Web of Science, and Google Scholar. Following a rigorous inclusion and exclusion screening process, 16 relevant articles were selected for analysis. The findings reveal that scarcity marketing is primarily operationalized through time scarcity, quantity scarcity, and scarcity messaging. All three dimensions effectively drive impulse buying by triggering perceived urgency and product exclusivity. Furthermore, this relationship is moderated by psychological factors including arousal, fear of missing out (FOMO), anticipated regret, informational cascades, and regulatory focus. These insights indicate that while scarcity marketing serves as a powerful promotional tool, its success hinges heavily on consumer psychological responses, offering practical implications for businesses designing market-attuned digital promotion strategies
Co-Authors Alya Salwa Aqila Anggit Dyah Kusumastuti Arya Budi Sutopo Benedicta Bella Puspita Sari Dany Iswanti Istifah Mahayuwati