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p-Index From 2021 - 2026
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All Journal Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Inovasi: Jurnal Sosial Humaniora Dan Pendidikan
Alya Salwa Aqila
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Humanities Computer Science & IT Education Public Health Social Sciences

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Pelatihan Teknik Pengemasan dan Pemasangan Label Produk Masker Bubuk Bayam sebagai Upaya Peningkatan Keterampilan Mahasiswa dalam Strategi Branding Produk Alya Salwa Aqila; Anggit Dyah Kusumastuti
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): April: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i2.792

Abstract

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.
Flash Sale Atau Flash Regret? Kajian Literatur Tentang Strategi Scarcity Marketing Dan Perilaku Impulse Buying Konsumen Digital Arya Budi Sutopo; Dany Iswanti; Marshela Nur Rahma Zallyanti; Alya Salwa Aqila; Benedicta Bella Puspita Sari; Istifah Mahayuwati
Jurnal Sosial Humaniora dan Pendidikan Vol. 5 No. 3 (2026): September : Inovasi: Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v5i3.8058

Abstract

Scarcity marketing strategies have become increasingly prevalent in digital commerce, leveraging mechanisms like flash sales, time-limited offers, and restricted product quotas to spur spontaneous purchasing behavior. This study examines the various forms of scarcity marketing, their contribution to impulse buying, and the underlying variables shaping this interaction among digital consumers. Employing a Systematic Literature Review (SLR) methodology, the study synthesized scholarly articles published between 2021 and 2026 retrieved from Scopus, ScienceDirect, Web of Science, and Google Scholar. Following a rigorous inclusion and exclusion screening process, 16 relevant articles were selected for analysis. The findings reveal that scarcity marketing is primarily operationalized through time scarcity, quantity scarcity, and scarcity messaging. All three dimensions effectively drive impulse buying by triggering perceived urgency and product exclusivity. Furthermore, this relationship is moderated by psychological factors including arousal, fear of missing out (FOMO), anticipated regret, informational cascades, and regulatory focus. These insights indicate that while scarcity marketing serves as a powerful promotional tool, its success hinges heavily on consumer psychological responses, offering practical implications for businesses designing market-attuned digital promotion strategies
Co-Authors Anggit Dyah Kusumastuti Arya Budi Sutopo Benedicta Bella Puspita Sari Dany Iswanti Istifah Mahayuwati Marshela Nur Rahma Zallyanti