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All Journal Nomosleca Jurnal Bisnis dan Komunikasi Digital Journal of Technology and System Information Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science
Purwanto , Eko
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Nomosleca

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Komunikasi Visual Dalam Pemasaran Produk Industri Kreatif Hawari, Muhammad Sidqi; Purwanto , Eko
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.15600

Abstract

In the digital era, visual communication has become an important element in the marketing of creative industry products, functioning to build brand identity and influence consumer purchasing decisions. This study aims to analyze the role of visual communication in increasing marketing effectiveness. The method used is a qualitative approach with literature studies, collecting data from various academic sources and relevant reports. The results of the study indicate that visual elements such as consistent color, typography, and illustration can increase consumer appeal and engagement. These findings provide a significant contribution to the understanding of effective visual communication strategies in the context of marketing. In conclusion, this study recommends that creative industry players consider cultural and psychological aspects in visual design to increase the relevance and impact of marketing in the future.
Co-Authors Akbar, Rafi Rivaldi Al Rasyid, Ridho Anggun, Wilda Putri Astari, Anastasya Regina Aulia, Olivia Amanda Cahyani, Yusti Aulia Chalik, Muhamad Rifqi Daiva, Dzakirah Alzena Dinny, Debby Richyoan Febrilia, Tania Eka Hanafiah, Tasya Hawari, Muhammad Sidqi Jelita, Nasywa Aura Kurniawan, Sahrul Lisa Amelia Mag’lepy, Chatri Adam Maharani, Silvy Muhamad Wildan Prasetyo, Dicky Putri, Askia Nuraini Putri, Clara Anastasya Shilfa, Imatus Tsaltsabilla, Arsyafa