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Pengaruh Kualitas Layanan, Kepercayaan, dan Penanganan Komplain Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan pada CV. Arjuna Creative Abidin, Achmad; Tambunan, Damelina Basauli
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8540

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kepercayaan, dan penanganan komplain terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada CV Arjuna Creative. Latar belakang penelitian ini didasarkan pada pentingnya mempertahankan loyalitas pelanggan dalam industri jasa penyewaan multimedia yang sangat kompetitif dan dinamis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data dikumpulkan melalui kuesioner tertutup dan dianalisis menggunakan teknik Partial Least Square Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa kualitas layanan, kepercayaan, dan penanganan komplain memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Selain itu, variabel kepuasan pelanggan terbukti memediasi hubungan antara ketiga variabel independen dengan loyalitas pelanggan secara signifikan. Temuan ini memperkuat teori Expectancy Disconfirmation yang menyatakan bahwa kepuasan terbentuk ketika pengalaman pelayanan melebihi ekspektasi pelanggan, yang kemudian mendorong loyalitas jangka panjang. Penelitian ini memberikan implikasi praktis bagi CV Arjuna Creative untuk meningkatkan kualitas interaksi layanan, membangun kepercayaan, serta mengelola sistem penanganan komplain secara strategis demi membentuk kepuasan dan loyalitas pelanggan. Selain itu, penelitian ini juga memberikan kontribusi teoretis dalam memperluas kajian mengenai perilaku pelanggan pada sektor jasa multimedia.
Strategi Pembiasaan dan Dampaknya Pada Pembentukan Karakter Religius Siswa di Sekolah Menengah Kejuruan Abidin, Achmad; Amien, Saiful; Nurhakim, Moh.
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3858

Abstract

This study aimed to examine the habituation strategies of religious activities and their impact on students’ religious character development at SMK Muhammadiyah 1 Kemlagi. The research employed a qualitative approach with a case study method to gain an in-depth understanding of the implementation process and the influence of religious habituation within the context of vocational education. Data were collected through interviews, observations, and documentation involving teachers, educational staff, and students from various grade levels. The findings indicated that routinely and structurally conducted religious habituation—such as congregational prayers, Qur’anic recitations (tadarus), religious sermons (pengajian), and the management of infaq funds—significantly contributed to instilling spiritual and social values that shaped students’ character. These activities enhanced discipline and responsibility and fostered social awareness and sincerity. The success of this habituation was greatly influenced by the role of teachers as moral exemplars and the active involvement of all school elements, including support from students’ parents. However, the study also identified challenges, such as a lack of family supervision, negative social-environmental influences, and excessive use of technology, potentially hindering religious character development. The study recommended strengthening the synergy among schools, teachers, and families to maintain consistency in habituation practices and to manage technology use so that religious values could continue to grow in students’ daily lives.