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All Journal Jurnal Informatika Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Informatika Ekonomi Bisnis JOURNAL OF Qualitative Health Research & Case Studies Reports
Pusparani, Kinanti Vionanda
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Nursing Public Health

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The Impact of Artificial Intelligence Implementation on Business Ethics in Corporate Decision-Making Sari, Rahmi Rachmawati; Sikki, Nurhaeni; Chintiyani, Fitri; Pusparani, Kinanti Vionanda; Putri, Liska Zahara; Sari, Yulia Puspita; HR, Leni Nuraeni; Depi, Jeanne Nurtami; Nasution, Nurul Fitria
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1127

Abstract

The integration of artificial intelligence into corporate decision-making processes has introduced complex ethical challenges that demand urgent scholarly and practical attention. This study explores how AI implementation influences business ethics across five key dimensions: algorithmic bias, transparency, responsibility diffusion, privacy, and human autonomy. Employing a qualitative research design, data were collected through in-depth interviews with 25 executives and ethics officers from multinational corporations across diverse sectors. Thematic analysis revealed widespread concerns about the opacity of AI systems, ethical disengagement, and the absence of clear accountability structures. Although some organizations have begun adopting ethical AI governance frameworks, the effectiveness of these measures varies significantly, with many efforts remaining reactive and fragmented. The findings highlight a critical gap between ethical aspirations and organizational realities, emphasizing the need for systemic reforms that embed ethics into the design, deployment, and oversight of AI technologies. This study contributes to the growing body of literature on AI ethics by offering empirical insights and actionable implications for policy, leadership, and future research.
The Impact of Artificial Intelligence Implementation on Business Ethics in Corporate Decision-Making Sari, Rahmi Rachmawati; Sikki, Nurhaeni; Chintiyani, Fitri; Pusparani, Kinanti Vionanda; Putri, Liska Zahara; Sari, Yulia Puspita; HR, Leni Nuraeni; Depi, Jeanne Nurtami; Nasution, Nurul Fitria
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1127

Abstract

The integration of artificial intelligence into corporate decision-making processes has introduced complex ethical challenges that demand urgent scholarly and practical attention. This study explores how AI implementation influences business ethics across five key dimensions: algorithmic bias, transparency, responsibility diffusion, privacy, and human autonomy. Employing a qualitative research design, data were collected through in-depth interviews with 25 executives and ethics officers from multinational corporations across diverse sectors. Thematic analysis revealed widespread concerns about the opacity of AI systems, ethical disengagement, and the absence of clear accountability structures. Although some organizations have begun adopting ethical AI governance frameworks, the effectiveness of these measures varies significantly, with many efforts remaining reactive and fragmented. The findings highlight a critical gap between ethical aspirations and organizational realities, emphasizing the need for systemic reforms that embed ethics into the design, deployment, and oversight of AI technologies. This study contributes to the growing body of literature on AI ethics by offering empirical insights and actionable implications for policy, leadership, and future research.
The Influence of E-Marketing Mix and Quality of Health Services on Patient Satisfaction at RSUD Prof. Dr. Soekarjo Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1099

Abstract

The rapid development of information technology has brought about a fundamental transformation in the healthcare ecosystem, changing the paradigm of interaction between hospitals, medical personnel and patients. This research aims to explore the satisfaction felt by patients through existing health services at hospitals as well as explore the digital dimensions of health services, identify the most influential variables, and provide strategic recommendations for the development of hospital digital platforms. The data in this research was obtained through a questionnaire which was then analyzed using the Partial Least Squares (PLS) method with Structural Equation Modeling (SEM). The respondents in this study were patients at RSUD Prof. Dr. Soekarjo numbered 97 respondents. The research results show that the E-Marketing Mix variable which includes product, place, price, personalization, privacy, customer service, community and site elements has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. Meanwhile, the dimensions of promotion, security and sales promotion do not have a significant effect on patient satisfaction at RSUD Prof. Dr. Soekarjo. The research results also show that service quality has a significant influence on patient satisfaction at RSUD Prof. Dr. Soekarjo. The results of this research indicate that the quality of hospital digital services does not just depend on technological aspects, but on the ability to create a personal, safe and meaningful experience for patients. Quality of service remains the main foundation in building satisfaction, where human aspects such as empathy, timeliness and professionalism of medical personnel are still very much taken into account..
Pengaruh e-marketing mix dan mutu pelayanan kesehatan terhadap kepuasan pasien di rumah sakit Febrina, Dara Meutia Ayu; Pusparani, Kinanti Vionanda; Kusyanto, Fahmi Abdullah; Mubarok, Rizqi; Redjeki, Finny
JOURNAL OF Qualitative Health Research & Case Studies Reports Vol 5 No 4 (2025): September Edition 2025
Publisher : Published by: Indonesian Public Health-Observer Information Forum (IPHORR) Kerjasama dengan Persatuan Perawat Nasional Indonesia (PPNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56922/quilt.v5i4.1215

Abstract

Background: The rapid development of information technology has encouraged hospitals to adopt the E-Marketing Mix to enhance patient access, personalization, and trust. However, service quality remains the key factor in shaping patient satisfaction. Integrating these two aspects is essential to remain competitive in the digital era. Purpose: To analyze the effect of the E-Marketing Mix and healthcare service quality on patient satisfaction and to evaluate the mediating role of patient satisfaction in fostering patient loyalty. Method: This study employed an observational design with a systematic literature review approach. Secondary data were collected from PubMed, Embase, and manual searches (2015–2025) and screened according to inclusion criteria, resulting in 10 eligible articles. A comparative analysis was performed, including synthesis of findings, identification of similarities, and drawing conclusions from the literature. Results: A total of 113 articles were initially identified and screened based on publication year and inclusion criteria, resulting in 10 articles that were included in this literature review. Conclusion: The integration of the E-Marketing Mix with structured service quality improvement programs is a key strategy to create an optimal patient experience, enhance satisfaction and loyalty, and strengthen hospital competitiveness in the digital era.   Keywords: E-Marketing Mix; Hospital; Loyalty; Patient Satisfaction; Service Quality.   Pendahuluan: Perkembangan teknologi informasi mendorong rumah sakit menerapkan E-Marketing Mix untuk meningkatkan akses, personalisasi, dan kepercayaan pasien, namun mutu pelayanan tetap menjadi kunci utama pembentuk kepuasan. Integrasi keduanya penting untuk menghadapi persaingan di era digital. Tujuan: Menganalisis pengaruh E-Marketing Mix dan mutu pelayanan kesehatan terhadap kepuasan pasien, serta mengevaluasi peran kepuasan pasien sebagai mediator terhadap loyalitas pasien. Metode: Penelitian menggunakan desain observasional dengan tinjauan pustaka sistematis. Data sekunder dikumpulkan dari PubMed, Embase, dan pencarian manual (2015–2025), disaring sesuai kriteria inklusi, menghasilkan 10 artikel yang dianalisis secara komparatif. Analisis mencakup sintesis temuan, identifikasi kesamaan, dan penarikan kesimpulan berdasarkan literatur. Hasil: Artikel  yang  didapatkan  pada  sumber  sebanyak  113  dan  diseleksi berdasarkan tahun dan sesuai kriteria inklusi yang ditentukan, sehingga didapatkan sebanyak 10 artikel yang akan digunakan untuk literature review penulis. Simpulan: Integrasi E-Marketing Mix dengan program peningkatan mutu pelayanan merupakan strategi kunci untuk menciptakan pengalaman pasien yang optimal, meningkatkan kepuasan dan loyalitas, serta memperkuat daya saing rumah sakit di era digital.   Kata Kunci: E-Marketing Mix; Kepuasan Pasien; Loyalitas; Mutu Pelayanan; Rumah Sakit.
Co-Authors Chintiyani, Fitri Depi, Jeanne Nurtami Febrina, Dara Meutia Ayu HR, Leni Nuraeni Kusyanto, Fahmi Abdullah Mubarok, Rizqi Nasution, Nurul Fitria Putri, Liska Zahara Redjeki, Finny Sari, Rahmi Rachmawati Sari, Yulia Puspita Sikki, Nurhaeni