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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Penelitian Pendidikan IPA (JPPIPA) Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Inovasi Teknik Kimia International Journal of Environmental, Sustainability, and Social Science Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Public Administration Journal (PAJ) Petanda : Jurnal Ilmu Komunikasi dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Asian Journal of Social and Humanities Publika : Jurnal Ilmiah Administrasi dan Kebijakan Publik Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Bayquni, Bayquni
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Analysis of Audience Reception on the TikTok Account @meetnitelivemetrotv in Increasing Audience Interest in Consuming News : - Bayquni BAYQUNI; Jatayu Hadi PRAKOSO
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1632

Abstract

The rapid development of digital technology and social media has transformed the way audiences consume news, particularly among younger generations. TikTok, as a short-form video platform, has shifted from being merely a source of entertainment to becoming an important channel for information and news. This phenomenon raises a research problem regarding how audiences receive, interpret, and respond to news content presented in a new format, as exemplified by Metro TV’s official TikTok account, @meetnitelive. The purpose of this study is to analyze audience reception of the account’s news content and to explore how it influences public interest in consuming news. This research employs Stuart Hall’s Reception Analysis Theory, which emphasizes that audiences are not passive recipients of media messages but actively interpret them based on their social, cultural, and ideological contexts. Using a qualitative approach with a constructivist paradigm, the study finds that audiences occupy three interpretive positions: dominant, negotiated, and oppositional. The findings reveal that Metro TV, through @meetnitelive, successfully captures audience attention by delivering short, interactive, and visually engaging content aligned with digital trends. Nevertheless, some audiences remain critical of the accuracy, objectivity, and journalistic ethics of the news presented. These results underline that the success of media in the digital era depends not only on innovative formats but also on the ability to maintain credibility while fostering participatory audience engagement.
The Effectiveness of Capitation Fund Management for the National Health Insurance Program (JKN) at Health Clinics in Surabaya: - Ary Rahmat HIDAYAT; Bayquni BAYQUNI; Marlini ALIANITA
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1648

Abstract

The development of the health sector in Indonesia, particularly through the National Health Insurance Program (JKN), aims to provide equitable and quality healthcare access for all citizens. However, the effectiveness of capitation fund management within JKN at Primary Health Facilities (FKTP) still faces various challenges, especially in East Java Province. This study focuses on analyzing the effectiveness of capitation fund management at PT. Kimia Farma Diagnostika's Jatim 1 Business Unit clinics, emphasizing aspects of direction, control, accountability, efficiency, and coordination. The research employs a qualitative descriptive approach with a case study design, involving in-depth interviews, observations, and documentation studies. The findings indicate that capitation fund management at FKTP is not yet optimal, hindered by issues such as planning that is not based on actual needs, weak internal oversight, and low managerial capacity. This study aims to provide significant contributions to the development of regional-based health financing governance models and enhance the effectiveness of JKN implementation in Indonesia. With a better understanding of capitation fund management, it is hoped that JKN's objective of providing quality health guarantees for all citizens can be optimally achieved. This research not only offers practical recommendations for Klinik Kesehatan di Surabaya, Jawa Timurbut also for other stakeholders in efforts to improve the overall effectiveness of the JKN programme.
Commodification of the TikTok Account @meetnitelivemetrotv In Increasing Audience Interest in Consuming News Bayquni, Bayquni; Prakoso, Jatayu Hadi
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1927

Abstract

This study aims to analyze the commodification strategies employed by the TikTok account @meetnitelivemetrotv in an effort to increase audience interest in consuming news in the digital age. As a conventional news institution, Metro TV is undergoing a radical transformation to maintain relevance through new media platforms. This study uses qualitative methods with a political economy of media approach and Mark Poster's New Media theory to examine this commodification phenomenon. The research results show that commodification occurs in three main dimensions. First,commodification of content. This is done by recontextualizing news into snackable entertainment products (newstainment) using a stand-up comedy style to reduce the audience's cognitive barriers. Second, commodification of the audience This occurs through the capitalization of precise attribution data, where the identities and behaviors of the younger generation (Gen Z) are configured as valuable commodities for advertisers. Third, commodification of workers involves mobilizing audience digital interactions (such as likes, shares, and comments) that are considered voluntary “digital work” to increase account valuation in the face of algorithms. The conclusion of this study confirms that Metro TV successfully transformed the use value of news into digital exchange value through narrative deconstruction and database utilization. Crucial to the success of this strategy lies in narrative efficiency, a more humanized brand personification, and the ability to present realistic audience behavior data. This research confirms Mark Poster's theory that in the new media ecosystem, there is a shift from traditional mass communication to interactive communication mediated by databases and algorithms.
Co-Authors Ade Naura Intania Ahmad Sarinawi Alfiansyah Alfiansyah Ali Muhammad Johan Cakra Wijaya Andriansyah Andriansyah Ardhyca Ade Saputra Ary Rahmat HIDAYAT Audaraziq Ismail Disson Muhammad Fauzi Eva Achjani Zulfa Fatekha, Nurul Hendy Febrianto Kurniawan Hutagaol, Antonio Gogo Intania, Ade Naura Jan Setiawan Katerina Herlin, Aurin Lie, Steafian Marlini ALIANITA Marlini Alianita Masrukan Masrukan Nadhira, Nadhira Perkasa, M. Guntur Prakoso, Jatayu Hadi Putranto, Dwi Romdoni, Doni Rosika Kriswarini Sahara, Aulia Santoso, Prasetya Yoga Saputra, Ardhyca Ade Sungkono Sungkono Usman Sudjadi Wafi, Zikri A. Wardana, Safril Kartika Watriningsih Watriningsih Widarini, Dwi Ajeng Yulistiani, Indriati Yunus, Muhamad Yasin Zulva, Eva Achzani