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All Journal Bulletin of Electrical Engineering and Informatics Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Inovasi Teknik Kimia International Journal of Environmental, Sustainability, and Social Science Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Public Administration Journal (PAJ) Petanda : Jurnal Ilmu Komunikasi dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Asian Journal of Social and Humanities Publika : Jurnal Ilmiah Administrasi dan Kebijakan Publik Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Bayquni, Bayquni
Universitas Esa Unggul
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Commodification of the TikTok Account @meetnitelivemetrotv In Increasing Audience Interest in Consuming News Bayquni Bayquni; Jatayu Hadi Prakoso
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1927

Abstract

This study aims to analyze the commodification strategies employed by the TikTok account @meetnitelivemetrotv in an effort to increase audience interest in consuming news in the digital age. As a conventional news institution, Metro TV is undergoing a radical transformation to maintain relevance through new media platforms. This study uses qualitative methods with a political economy of media approach and Mark Poster's New Media theory to examine this commodification phenomenon. The research results show that commodification occurs in three main dimensions. First,commodification of content. This is done by recontextualizing news into snackable entertainment products (newstainment) using a stand-up comedy style to reduce the audience's cognitive barriers. Second, commodification of the audience This occurs through the capitalization of precise attribution data, where the identities and behaviors of the younger generation (Gen Z) are configured as valuable commodities for advertisers. Third, commodification of workers involves mobilizing audience digital interactions (such as likes, shares, and comments) that are considered voluntary “digital work” to increase account valuation in the face of algorithms. The conclusion of this study confirms that Metro TV successfully transformed the use value of news into digital exchange value through narrative deconstruction and database utilization. Crucial to the success of this strategy lies in narrative efficiency, a more humanized brand personification, and the ability to present realistic audience behavior data. This research confirms Mark Poster's theory that in the new media ecosystem, there is a shift from traditional mass communication to interactive communication mediated by databases and algorithms.
Female Sensuality on Screen Ade Naura Intania; Dwi Ajeng Widarini; Bayquni
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4759

Abstract

Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.
Co-Authors Ade Naura Intania Ahmad Sarinawi Ali Muhammad Johan Cakra Wijaya Andriansyah Andriansyah Ardhyca Ade Saputra Ary Rahmat HIDAYAT Audaraziq Ismail Disson Muhammad Fauzi Eva Achjani Zulfa Fatekha, Nurul Hendy Febrianto Kurniawan Hutagaol, Antonio Gogo Jan Setiawan Marlini ALIANITA Marlini Alianita Masrukan Masrukan Perkasa, M. Guntur Prakoso, Jatayu Hadi Putranto, Dwi Rosika Kriswarini Santoso, Prasetya Yoga Saputra, Ardhyca Ade Sungkono Sungkono Usman Sudjadi Wafi, Zikri A. Wardana, Safril Kartika Watriningsih Watriningsih Widarini, Dwi Ajeng Yunus, Muhamad Yasin