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All Journal Bulletin of Electrical Engineering and Informatics Syntax Literate: Jurnal Ilmiah Indonesia Lontar : Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Inovasi Teknik Kimia International Journal of Environmental, Sustainability, and Social Science Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Public Administration Journal (PAJ) Petanda : Jurnal Ilmu Komunikasi dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Communication and Social Sciences Asian Journal of Social and Humanities Publika : Jurnal Ilmiah Administrasi dan Kebijakan Publik Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Bayquni, Bayquni
Universitas Esa Unggul
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Commodification of the TikTok Account @meetnitelivemetrotv In Increasing Audience Interest in Consuming News Bayquni Bayquni; Jatayu Hadi Prakoso
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1927

Abstract

This study aims to analyze the commodification strategies employed by the TikTok account @meetnitelivemetrotv in an effort to increase audience interest in consuming news in the digital age. As a conventional news institution, Metro TV is undergoing a radical transformation to maintain relevance through new media platforms. This study uses qualitative methods with a political economy of media approach and Mark Poster's New Media theory to examine this commodification phenomenon. The research results show that commodification occurs in three main dimensions. First,commodification of content. This is done by recontextualizing news into snackable entertainment products (newstainment) using a stand-up comedy style to reduce the audience's cognitive barriers. Second, commodification of the audience This occurs through the capitalization of precise attribution data, where the identities and behaviors of the younger generation (Gen Z) are configured as valuable commodities for advertisers. Third, commodification of workers involves mobilizing audience digital interactions (such as likes, shares, and comments) that are considered voluntary “digital work” to increase account valuation in the face of algorithms. The conclusion of this study confirms that Metro TV successfully transformed the use value of news into digital exchange value through narrative deconstruction and database utilization. Crucial to the success of this strategy lies in narrative efficiency, a more humanized brand personification, and the ability to present realistic audience behavior data. This research confirms Mark Poster's theory that in the new media ecosystem, there is a shift from traditional mass communication to interactive communication mediated by databases and algorithms.
Female Sensuality on Screen Ade Naura Intania; Dwi Ajeng Widarini; Bayquni
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4759

Abstract

Mass media is one of the important things in human life to get information and entertainment. Mass media, one of which is television, has been around for a long time and has used women as an attraction. Women are used for their bodies and sensuality in television programs to make them more attractive and serve as entertainment content. This study aims to determine the semiotic analysis of the exploitation of women's sensuality and to find out the semiotic representation of the exploitation of women's sensuality in the Tonight Show NET.TV program, especially the episode on February 21, 2020. The method used is Roland Barthes' Semiotics and the theory of Gender, Expression, and Feminism as theory supporting this research. In general, the results of the analysis of this study found that the denotative, connotative, and mythical meanings contained in the NET.TV Tonight Show Program were seen from several signs such as the appearance of female guest stars, facial expressions, and dialogue between the host and guest stars that showed sexual context so that the show is entertaining and funny. This ultimately represents the exploitation or use of women's sensuality even in the form of jokes or chatter. For that, a great awareness is needed not to use women in the mass media industry, as well as educating the public about gender equality.
Intercultural Communication And Working Women's Health In Balaraja Ummanah; Yuliati; Jatayu Hadi Prakoso; Bayquni
Journal of Communication and Social Sciences Vol. 4 No. 2 (2026): Journal of Communication and Social Sciences
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jcss.v4i2.2236

Abstract

Working women in industrial areas such as Balaraja District, Tangerang Regency, face intercultural communication challenges in the domestic sphere because labor mobility brings together spouses from different cultural backgrounds. These differences may intensify role conflict and affect reproductive health management and mental health in the digital era. This study examined the effects of intercultural communication, digital literacy, and domestic workload on working women’s health. A quantitative explanatory survey involved 50 married working women selected through purposive sampling. Data were analyzed using descriptive statistics, instrument validity and reliability tests, correlation analysis, and multiple regression. Intercultural communication positively affected mental health (β = 0.42; p = 0.003) and reproductive health management (β = 0.35; p = 0.011). Digital literacy also had a positive effect (β = 0.29; p = 0.027), whereas domestic workload negatively affected mental health (β = -0.38; p = 0.005). Supportive intercultural family communication, equitable domestic role negotiation, and effective digital health literacy are therefore important for improving working women’s well-being in industrial communities. However, the smaller digital-literacy coefficient indicates that access to digital technology or health information alone is insufficient unless it is supported by healthy communication negotiation, partner responsiveness, and equitable household arrangements.
Analysis of Audience Reception on the TikTok Account @meetnitelivemetrotv in Increasing Audience Interest in Consuming News : - Bayquni BAYQUNI; Jatayu Hadi PRAKOSO
International Journal of Environmental, Sustainability and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1632

Abstract

The rapid development of digital technology and social media has transformed the way audiences consume news, particularly among younger generations. TikTok, as a short-form video platform, has shifted from being merely a source of entertainment to becoming an important channel for information and news. This phenomenon raises a research problem regarding how audiences receive, interpret, and respond to news content presented in a new format, as exemplified by Metro TV’s official TikTok account, @meetnitelive. The purpose of this study is to analyze audience reception of the account’s news content and to explore how it influences public interest in consuming news. This research employs Stuart Hall’s Reception Analysis Theory, which emphasizes that audiences are not passive recipients of media messages but actively interpret them based on their social, cultural, and ideological contexts. Using a qualitative approach with a constructivist paradigm, the study finds that audiences occupy three interpretive positions: dominant, negotiated, and oppositional. The findings reveal that Metro TV, through @meetnitelive, successfully captures audience attention by delivering short, interactive, and visually engaging content aligned with digital trends. Nevertheless, some audiences remain critical of the accuracy, objectivity, and journalistic ethics of the news presented. These results underline that the success of media in the digital era depends not only on innovative formats but also on the ability to maintain credibility while fostering participatory audience engagement.
The Effectiveness of Capitation Fund Management for the National Health Insurance Program (JKN) at Health Clinics in Surabaya: - Ary Rahmat HIDAYAT; Bayquni BAYQUNI; Marlini ALIANITA
International Journal of Environmental, Sustainability and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1648

Abstract

The development of the health sector in Indonesia, particularly through the National Health Insurance Program (JKN), aims to provide equitable and quality healthcare access for all citizens. However, the effectiveness of capitation fund management within JKN at Primary Health Facilities (FKTP) still faces various challenges, especially in East Java Province. This study focuses on analyzing the effectiveness of capitation fund management at PT. Kimia Farma Diagnostika's Jatim 1 Business Unit clinics, emphasizing aspects of direction, control, accountability, efficiency, and coordination. The research employs a qualitative descriptive approach with a case study design, involving in-depth interviews, observations, and documentation studies. The findings indicate that capitation fund management at FKTP is not yet optimal, hindered by issues such as planning that is not based on actual needs, weak internal oversight, and low managerial capacity. This study aims to provide significant contributions to the development of regional-based health financing governance models and enhance the effectiveness of JKN implementation in Indonesia. With a better understanding of capitation fund management, it is hoped that JKN's objective of providing quality health guarantees for all citizens can be optimally achieved. This research not only offers practical recommendations for Klinik Kesehatan di Surabaya, Jawa Timurbut also for other stakeholders in efforts to improve the overall effectiveness of the JKN programme.
Co-Authors Ade Naura Intania Ahmad Sarinawi Ali Muhammad Johan Cakra Wijaya Andriansyah Andriansyah Ardhyca Ade Saputra Ary Rahmat HIDAYAT Audaraziq Ismail Disson Muhammad Fauzi Eva Achjani Zulfa Fatekha, Nurul Hendy Febrianto Kurniawan Hutagaol, Antonio Gogo Jan Setiawan Marlini Alianita Marlini ALIANITA Masrukan Masrukan Perkasa, M. Guntur Prakoso, Jatayu Hadi Putranto, Dwi Rosika Kriswarini Santoso, Prasetya Yoga Saputra, Ardhyca Ade Sungkono Sungkono Ummanah Ummanah, Ummanah Usman Sudjadi Wafi, Zikri A. Wardana, Safril Kartika Watriningsih Watriningsih Widarini, Dwi Ajeng Yuliati Yuliati Yunus, Muhamad Yasin