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SOSIALISASI LITERASI KEUANGAN DAN PENTINGNYA INVESTASI EMAS KEPADA IBU RUMAH TANGGA Rozikin, Achmad Zainul; Endang Sri Suyati; Istigfaris Rezki; Sonia; Eti Ambarsari Dadi; Nurul Hudah; Nurul Azkia; Ika Puji Rahayu; Lusi Risnadi; Yiska hosana; Ratri Pramudita; Febria Ditha Rosalina; Nor Hairani; Sabirullah; Teya Agustina; Intan Syifa; Ihsanu Rozikin; Eka Khairunnisa; Dibyo Waskito Guntoro; Iin Nurbudiyani; Ilham; Nur Annisa; Arna Purtina; Amelia Dwi Astuti; Haris Munandar; M. Ziaurrahman; Herman; Dea Monika; Fitriani
BAKTIMU : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024)
Publisher : Universitas Muhammadiyah Ahmad Dahlan Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37874/bm.v4i1.1189

Abstract

Literasi keuangan merupakan pemahaman akan keuangan dalam pengelolaan keuangan, pengambilan keputusan, dan mempertimbangkan pengeluaran yang akan digunakan. Literasi keuangan cukup penting dalam kehidupan sehari-hari agar masyarakat bisa mengontrol keuangan pribadi dan keluarga. Tujuan dari sosialisasi ini adalah untuk meningkatkan literasi keuangan masyarakat sekitar. Metode yang digunakan berupa sosialisasi kepada ibu rumah tangga di Perumahan Bangas Permai Kota Palangka Raya. Alasan menjadikan ibu rumah tangga sebagai partisipan kegiatan ini adalah ibu rumah tangga memiliki peran penting dalam mengelola keuangan keluarga. Mereka juga yang biasanya mengelola keuangan keluarga, dari keperluan pokok hingga menabung. Hasil dari kegiatan ini adalah ibu rumah tangga menjadi paham cara mengelola keuangan dengan benar. Selain itu, mereka juga mengetahui produk investasi lain, seperti emas logam mulia dan saham. Mereka juga paham keuntungan apabila berinvestasi dalam bentuk emas logam mulia daripada emas perhiasan. Jadi, kesimpulannya adalah ibu rumah tangga di Perumahan Bangas Permai Kota Palangka Raya sudah memahami pentingnya pengelolaan keuangan yang benar, cara berinvestasi yang benar, dan produk-produk investasi. Kata kunci: Literasi keuangan, investasi, emas.  
FAKTOR-FAKTOR PENDORONG PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI TERHADAP E-COMMERCE: Studi Kualitatif di UM Palangkaraya Arna Purtina
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 13 No 2 (2025): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v13i2.10755

Abstract

Technology is currently developing rapidly and has an impact on society. With this sophistication, various sites have emerged, one of which is a buying and selling site that is very easy to access with the palm of your hand via smartphone. The relatively frequent intensity of use ultimately results in transactions that are not in accordance with the plan. This study aims to determine the factors driving consumer behavior of economic education towards e-commerce. This study is a qualitative descriptive study with primary data directly from key informants in the form of observations and interviews. The determination of informants used was Snowball Sampling with the number of informants being 3 students of the 2023 class of the Economic Education Study Program, Faculty of Teacher Training and Education, Muhammadiyah University of Palangkaraya. The results of the study show that the factors driving consumer behavior of economic education students towards e-commerce are 1). Internal factors: a. Lifestyle (Lifestyle), b. Desire for existence (self-image), c. Poor financial management, d. Emotions and psychology. 2). External factors: a. Discounts, proms, and cashback, b. Advertisements and influences on social media, c. Ease of Access and Payment Systems, d. Social Environment. Of these factors, promotions and discounts are the most dominant, driving e-commerce purchases. Keywords: factors, consumer behavior, e-commerce.
Optimizing Innovative Learning Strategies and Organizational Environment for Employee Development in Manufacturing Companies in Central Java Amiruddin Qadaar; Achmad Sholihin; Dwita Setiyani; Arna Purtina
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1275

Abstract

The aim of this research is to examine the direct influence of optimizing innovative learning strategies on employee development and to test whether the organizational environment mediates optimizing innovative learning strategies on employee development in manufacturing companies in Central Java. The total population of manufacturing company employees in Central Java in 2022 is approximately 43,975,786. Using the Slovin's formula, a sample of 348 employees is obtained with a confidence level of 5%. Stratified random sampling techniques are applied to select employee samples, ensuring a good representation of various manufacturing companies in Central Java. To analyze the data and test research hypotheses, the Multiple Linear Regression method with the assistance of SPSS software will be utilized. The results of this research are that innovative learning strategies have a significant effect on employee development and the organizational environment has a significant effect on employee development.
Strategi School Branding Dalam Meningkatkan Manajemen Pemasaran Sekolah Pada Satuan Pendidikan Islam Swasta Di Kota Palangka Raya Syarif, Ahmad Syarif; Fathul Zannah; Arna Purtina; Muqor Rama Hasanah
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 1 (2025): LEADERIA : Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify the school branding strategy used by private Islamic education units in Palangka Raya City in order to improve school marketing management. This research uses a qualitative method with a descriptive approach. Data collection techniques through observation, interviews and documentation. Data validation was carried out using the triangulation technique of data sources by comparing the results of observations, interviews and documentation with the theory used. The principal, deputy principal and teachers were used as informants. Data analysis through data collection, data reduction, data presentation and drawing conclusions. Research findings on School Branding strategies in improving school marketing management in private Islamic education units in Palangka Raya City which include creating jargon, institutional logos, vision and mission and all of this is displayed in printed or digital flayers, videos and photos on social media accounts and website management. It is hoped that the results of this research can provide references and information on improving School Branding strategies and fill in the gaps in Branding aspects that can still be implemented. Keywords. School Branding Strategy; Improving School Marketing