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All Journal JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JIMEBIS ABDIMU: Jurnal Pengabdian Muhammadiyah
Fuad, Ammar
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence Of Social Media And Influencer Marketing On Food & Drink Buying Interest At Moon Beach Club, Lhoknga, Aceh Besar Fuad, Ammar; Murni, Mirza; Farizi, Hafidz
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 2 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hc8p2346

Abstract

The researcher intends to test the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. In theory, both variables influence buying interest. However, the researcher found phenomena and inconsistencies between the results of previous studies so that the researcher intends to re-test the influence of the two variables. The purpose of this study is to test and analyze the influence of social media and influencer marketing on the interest in buying food & drinks at Moon Beach Club partially and simultaneously. The research method used is a quantitative method with an associative type. Meanwhile, the data for this study are primary data obtained through a questionnaire with a total of 96 respondents. The results of the study indicate that social media and influencer marketing influence the interest in buying food & drinks at Moon Beach Club, Lhoknga, Aceh Besar. Keywords: Social Media, influencer marketing, purchase interest
Risk Perception Has An Influence On The Decision To Use Action Mobile Banking At Bank Aceh Fuad, Ammar; Riza, Akmal
Scientific Journal of Students Islamic Economics and Business Vol. 5 No. 2 (2024): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/gknbd672

Abstract

The decision of customers to utilize the AcTion Bank Aceh application as an alternative platform for conducting daily and business transactions. This study aims to examine the influence of risk perception on customers’ decisions to use AcTion mobile banking. Using a descriptive quantitative method and accidental sampling of 250 respondents in Aceh, the study tested its hypothesis through simple regression analysis. The study’s results demonstrate that the risk perception variable significantly affects the customer decision to use AcTion Bank Aceh. Keywords: Risk perception, customer decision
Co-Authors Akmal Riza Farizi, Hafidz Husni, Almira Sabrina Marlizar, Marlizar Murni, Mirza Parsi, Siti Noviana Suhailan, Suhailan