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All Journal Journal of Artificial Intelligence and Digital Business JIPOWER : Journal of Intellectual Power
Oktoviano, Marinco
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Efforts to Strengthen Digital Talent to Improve the Quality of Human Resources Towards A Golden Indonesia 2045 Oktoviano, Marinco; Hadiningrat, K.P. Suharyono S.
JIPOWER : Journal of Intellectual Power Vol. 2 No. 1 (2025): JIPOWER - APRIL
Publisher : Yayasan Inspirasi Merah Putih Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63786/jipower.v2i1.39

Abstract

This article discusses efforts to strengthen digital talent in Indonesia as a strategic step towards the vision of a Golden Indonesia 2045. The background of the problem includes the challenges faced by Indonesia in utilizing the demographic bonus, where the competence of human resources (HR) must be relevant to the needs of the industry in the era of technological disruption. The purpose of this research is to analyze the policies and initiatives that have been carried out by the government as well as the role of the private sector in the development of digital talent. The discussion included various initiatives such as the Digital Talent Scholarship (DTS) program and the Merdeka Campus policy which aims to improve technical and non-technical skills. The results show that despite progress, there is still a competency gap between higher education graduates and industrial needs, as well as infrastructure challenges that hinder access to technology in disadvantaged areas. The conclusion of this article emphasizes the importance of collaboration between the government, the private sector, and academia in creating an ecosystem that supports the development of digital talent. An integrated policy is needed that harmonizes training and education programs to ensure that Indonesian human resources are ready to compete in the global arena. With this holistic approach, Indonesia can make the most of its digital potential and achieve sustainable development goals towards 2045
Penerapan Strategi Branding pada UMKM Lokal sebagai Upaya Meningkatkan Nilai Tambah Produk Nugroho, Novan Muji; Tandirerung, Upa Randan; Oktoviano, Marinco; Sundari, Sri; Pakpahan, Marisi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1429

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi signifikan terhadap perekonomian Indonesia, namun masih menghadapi tantangan dalam meningkatkan nilai tambah produk. Penelitian ini bertujuan untuk mengkaji penerapan strategi branding pada UMKM lokal sebagai upaya meningkatkan nilai tambah produk. Menggunakan pendekatan kualitatif dengan metode studi kasus pada 5–7 UMKM di wilayah Jawa, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi branding seperti desain kemasan menarik, storytelling berbasis lokalitas, dan penggunaan media sosial berdampak positif terhadap peningkatan harga jual, loyalitas konsumen, dan perluasan pasar. Namun, tantangan seperti keterbatasan literasi branding dan anggaran masih menjadi kendala utama. Penelitian ini merekomendasikan pentingnya pelatihan dan dukungan kebijakan untuk membantu UMKM mengoptimalkan branding sebagai strategi daya saing berkelanjutan di pasar lokal dan global.
Co-Authors Hadiningrat, K.P. Suharyono S. Nugroho, Novan Muji Pakpahan, Marisi Sundari, Sri Tandirerung, Upa Randan