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All Journal Jurnal Ilmiah Sinus Abdimasku : Jurnal Pengabdian Masyarakat
Ma’arif, Daffa Nurin Nabil
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Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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Penguatan Branding Sekolah melalui Literasi Digital dan Virtual Reality Buana, Pratama Angga; Widodo, Edi; Winarti, Titin; Ma’arif, Daffa Nurin Nabil; Wardani, Kasa Kusuma
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.2913

Abstract

SMK Kristen Surakarta menghadapi tantangan dalam meningkatkan daya tarik dan memperkuat citra sekolah akibat persaingan ketat dengan SMK lain serta persepsi negatif masyarakat. Untuk mengatasi hal tersebut, dilakukan pengabdian masyarakat dengan strategi penguatan branding melalui sosialisasi literasi digital dan pelatihan teknologi Virtual Reality (VR). Kegiatan ini bertujuan untuk meningkatkan pemahaman digital siswa serta kemampuan mereka dalam menggunakan VR sebagai media promosi sekolah. Metode yang diterapkan meliputi penyuluhan interaktif, pelatihan teknis, dan evaluasi dengan pretest serta posttest. Hasil kegiatan menunjukkan peningkatan pemahaman siswa terhadap literasi digital sebesar 92%, integrasi VR dalam promosi sebesar 94%, dan kemampuan berpikir kritis sebesar 96%. Kesimpulannya, kegiatan ini efektif dalam meningkatkan keterampilan digital dan pemanfaatan teknologi VR, yang diharapkan berdampak pada citra positif dan daya tarik SMK Kristen Surakarta di masyarakat.
Mengukur Kinerja AI : Perbandingan Kepuasan Pengguna ChatGPT dan Google Gemini dalam Era Digital Buana, Pratama Angga; Abriansah, Fausta Rizky; Kurniawan, Nanda Dwi; Ferdian, Praditya Rendi; Ma’arif, Daffa Nurin Nabil; Firdaus, Azmi Maulana
Jurnal Ilmiah SINUS Vol 23, No 2 (2025): Vol. 23 No. 2, Juli 2025
Publisher : STMIK Sinar Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30646/sinus.v23i2.900

Abstract

This study aims to analyze user satisfaction with the artificial intelligence applications ChatGPT and Google Gemini using the End-User Computing Satisfaction (EUCS) method. This method evaluates five key dimensions: content, accuracy, format, ease of use, and timeliness. Data were collected from 78 respondents with diverse backgrounds using a Likert-based questionnaire. The results show that both applications fall into the "Satisfied" category, with average scores across all variables exceeding 3.70. ChatGPT scored highest on ease of use (3.93), while Google Gemini excelled in format (3.89). However, the accuracy variable received the lowest scores for both applications, at 3.57 for ChatGPT and 3.73 for Google Gemini. These findings highlight the need for improvements in information accuracy. This study is essential for providing practical insights for developers to enhance the quality of AI applications, making them more responsive to user needs.
Co-Authors Abriansah, Fausta Rizky Edi Widodo, Edi Ferdian, Praditya Rendi Firdaus, Azmi Maulana Kurniawan, Nanda Dwi Pratama Angga Buana Titin Winarti Wardani, Kasa Kusuma