Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Intelek Dan Cendikiawan Nusantara
Maria Magdalena Sihotang
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Pengaruh Citra Destinasi, Preferensi Wisatawan dan Kualitas Pelayanan terhadap Keputusan Berkunjung di Istana Maimoon Medan Maria Magdalena Sihotang; Kustoro Budiarta
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4507

Abstract

This study aims to analyze the influence of Destination Image, Tourist Preferences, and Service Quality on the Decision to Visit Istana Maimoon Medan. The research method employed is a quantitative approach. The population of this study is all visitors of Istana Maimoon, with a sample size of 160 respondents taken using purposive sampling. Data analysis used is Path Analysis. Data collection was done using a questionnaire. The results of this study show that hypotheses 1-7 are accepted, namely: (1) Destination Image has a positive and significant effect on Service Quality, (2) Destination Image has a positive and significant effect on the Decision to Visit, (3) Tourist Preferences have a positive and significant effect on Service Quality, (4) Tourist Preferences have a positive and significant effect on the Decision to Visit, (5) Service Quality has a positive and significant effect on the Decision to Visit, (6) Service Quality mediates the influence of Destination Image on the Decision to Visit, and (7) Service Quality mediates the influence of Tourist Preferences on the Decision to Visit. These findings provide important insights for destination managers to enhance their image and service quality to attract more tourists.
STUDI LITERATUR: PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DI ORCHID RESTAURANT MEDAN Maria Magdalena Sihotang; Christin Lestari Sinaga; Putri Enjelita Munthe; Romulus Situmorang; Zulfikar Ali Ritonga; Junita Cantika Manullang
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas layanan terhadap kepuasan pelanggan di Orchid Restaurant Medan melalui pendekatan studi literatur. Metode yang digunakan adalah analisis konten dari berbagai sumber literatur relevan termasuk jurnal akademik, buku teks, dan publikasi industri. Hasil penelitian menunjukkan bahwa terdapat hubungan signifikan antara strategi harga dan kualitas layanan dengan tingkat kepuasan pelanggan. Faktor-faktor seperti kesesuaian harga, transparansi, responsivitas layanan, dan standarisasi kualitas memainkan peran penting dalam membentuk pengalaman pelanggan yang positif.
Co-Authors Christin Lestari Sinaga Junita Cantika Manullang Kustoro Budiarta Putri Enjelita Munthe Romulus Situmorang Zulfikar Ali Ritonga