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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Wahana Pendidikan
Nayyara Alya Fazila
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Religion Education Social Sciences Other

Published : 2 Documents Claim Missing Document
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Konten Feed Instagram @Folkative terhadap Tingkat Literasi Media Followers di Kota Bogor Nayyara Alya Fazila; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini mengkaji pengaruh konten feed Instagram @Folkative terhadap tingkat literasi media followers di Kota Bogor. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner daring kepada 100 followers aktif. Konten feed dinilai melalui aspek context, communication, collaboration, dan connection,sedangkan literasi media mencakup kemampuan teknis, pemahaman kritis, dan kemampuan berkomunikasi. Data dianalisis melalui uji validitas, reliabilitas, uji normalitas, korelasi Pearson, serta regresi linier sederhana untuk melihat hubungan dan pengaruh antarvariabel. Studi ini menemukan bahwa konten yang jelas, relevan, dan mudah diikuti mendukung peningkatan kemampuan pengguna dalam memahami dan mengevaluasi informasi.
STRATEGI DIGITAL BRANDING PADA MEDIA SOSIAL INSTAGRAM DIREKTORAT JENDERAL INFRASTRUKTUR DIGITAL Nayyara Alya Fazila; Wahyu Budi Priatna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50733

Abstract

Instagram has become one of the communication channels increasingly utilized by government institutions to distribute information and strengthen institutional presence in digital spaces. This study examines the digital branding strategy implemented through the Instagram account of the Directorate General of Digital Infrastructure (@infrastrukturdigital). A qualitative descriptive approach was applied using observation, interviews, and documentation as data collection techniques. The findings indicate that Instagram is managed through a variety of content formats, including educational posts, public awareness content, institutional activity documentation, and information regarding programs and regulations related to digital infrastructure. The account also demonstrates efforts to maintain a consistent visual identity through the use of infographics, reels, and carousel posts to make information more accessible and easier for audiences to understand. The study highlights that Instagram serves not only as an information-sharing platform but also as a communication medium that supports institutional identity, public understanding, and a more adaptive form of digital engagement.
Co-Authors Enden Darjatul Ulya HUDI SANTOSO Rici Tri Harpin Pranata Wahyu Budi Priatna