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All Journal Jurnal Komunikasi Pembangunan KOMUNIKATA57 Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Komunikasi & Media Digital
Enden Darjatul Ulya
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Penerapan Etika Komunikasi Interpersonal Pada Mahasiswa Program Diploma IPB Enden Darjatul Ulya; Amiruddin Saleh; Wahyu Budi Priatna
Jurnal Komunikasi Pembangunan Vol. 14 No. 1 (2016): Februari 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.482 KB) | DOI: 10.46937/14201613550

Abstract

This study aimed to answer few questions regarding the research namely 1) to analyse the application of interpersonal communication ethics in students of Diploma Program at Bogor Agricultural University (IPB); 2) to analyse the relationship between the application of communication ethics with individual characteristics of Diploma Program students at Bogor Agricultual University; 3) to analyse the relationship between the application of interpersonal communication ethics with family characteristics of Diploma Program students at Bogor Agricultural University. The study was designed as an explanatory research to look for relationships or correlational; 4) to analyse the relationship between the level of knowledge and communication ethics information source. The research site was selected purposively, which is the Diploma Program Campus of Bogor Agricultural University with sample size of 197. Results showed that respondent individual characteristics were mostly female, from mixed ethnicity and Muslim. The sample was from 14 vocational programs in the Diploma Program of Bogor Agricultural University and currently studying in the third semester. The majority of the sample originated from urban areas, had mid-range allowance and a few were active in organisations. The family characteristics of respondents were from intact family with the parents having high level of education, the majority of fathers worked as entrepreneurs and the majority of mothers were stay-at-home mothers. The respondents had high level of family income. The respondents had low level of communication ethics knowledge and information sources about communication ethics were mostly from family. The application of respondents’ communication ethics was adequate. Through correlational analysis using Chi-square it is obtained that the application of communication ethics is correlated with the characteristics of respondents in the variable respondents’ residence of origin. Meanwhile, there is no correlation between communication ethics of respondents with the variable family characteristics, and no correlation between respondents’ communication ethics with the level of knowledge and communication ethics information source.Keywords: communication ethics, individual characteristics, family characteristics, knowledge and information source, interpersonal communication 
PERENCANAAN KOMUNIKASI KRISIS UMKM: STUDI KASUS RAIN DISTRICT PADA PLATFORM GOOGLE MAPS Fakhira, Nasywa Athaya; Nurisnina, Saffana Khalista; Andika Rizki Hadiana Putra; Kania Syifa Maulida; Maudyandra Chairunnisa; Enden Darjatul Ulya; Khalila Zahra Maharani; Velentina Setiawan
Jurnal Komunikasi & Media Digital Vol. 3 No. 1 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i1.56

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor vital dalam perekonomian Indonesia, tetapi masih rentan terhadap krisis yang bersumber dari kelemahan internal, terutama dalam manajemen sumber daya manusia (SDM) dan komunikasi organisasi. Penelitian ini bertujuan untuk menganalisis perencanaan komunikasi krisis yang dilakukan oleh UMKM Rain District sebagai respons terhadap ulasan negatif di Google Maps yang dipicu oleh lemahnya sistem rekrutmen dan pelayanan pelanggan. Dengan pendekatan kualitatif dan metode studi kasus, data diperoleh melalui wawancara mendalam serta analisis konten ulasan pelanggan. Hasil penelitian menunjukkan bahwa krisis yang dialami termasuk dalam kategori preventable crisis berdasarkan teori Situational Crisis Communication Theory (SCCT), dan belum ditangani secara sistematis karena ketiadaan tim komunikasi krisis. Meskipun telah dilakukan perbaikan internal seperti pelatihan staf dan pembenahan sistem rekrutmen, respons komunikasi masih bersifat reaktif dan belum terintegrasi secara digital. Penelitian ini merekomendasikan perencanaan komunikasi krisis formal berbasis teknologi, termasuk pembentukan tim khusus, strategi klarifikasi melalui media sosial, serta mekanisme evaluasi berbasis umpan balik daring. Temuan ini diharapkan dapat menjadi kontribusi praktis bagi UMKM dalam membangun sistem komunikasi krisis yang adaptif dan berkelanjutan di era opini publik digital.
Pengaruh Daya Tarik Konten Instagram @Sahabatmarina terhadap Minat Audiens untuk Mengikuti Program Marina Beauty Journey Judith Kenyatta Assaf; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1371

Abstract

The rapid development of digital technology has positioned social media, particularly Instagram, as a strategic channel for brands to conduct digital marketing and brand activation. This quantitative survey research aims to analyze the influence of Instagram content appeal (X) on the audience's interest in participating in the Marina Beauty Journey (Y) program. The study collected data from 100 female followers of the @sahabatmarina account, aged 15-25, who had been exposed to MBJ promotional content. Data analysis utilized simple linear regression. The descriptive analysis results showed that the appeal of @sahabatmarina’s content was perceived as Very High (Mean: 4.41), with Visual and Emotional indicators being the most dominant (Mean: 4.50), reflecting the effectiveness of aesthetic visuals and self-empowerment messaging. The audience's interest in joining the program was also categorized as Very High (Mean: 4.23), primarily demonstrated through the Interaction indicator (Mean: 4.33). The regression analysis confirmed a positive and significant influence of content appeal on audience interest, as indicated by a significance value of p<0.001 and a positive coefficient (beta = 0.622). The coefficient of determination (R2) indicated that content appeal contributed 41.0% to the formation of audience interest, while the remaining 59.0% was influenced by other external factors. In conclusion, the brand's digital content strategy, emphasizing strong visual and emotional connection, is highly effective in driving audience engagement and stimulating participation in its brand activation programs.
PEMAKNAAN MAHASISWA TERHADAP E-POSTER FILM 'HOME SWEET LOAN' DALAM KONTEKS GENERASI SANDWICH Danishara, Anabella Fathi; Dharmawan, Leonard; Enden Darjatul Ulya
KOMUNIKATA57 Vol. 6 No. 2 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i2.1793

Abstract

Penelitian ini bertujuan mengkaji pemaknaan mahasiswa terhadap e-poster film Home Sweet Loan dalam konteks generasi sandwich. Menggunakan pendekatan kualitatif konstruktivis, penelitian ini fokus pada cara mahasiswa menafsirkan pesan visual melalui pengalaman sosial, ekonomi, dan emosional mereka. Subjek penelitian terdiri dari delapan mahasiswa IPB University dan satu Art Director dari Visinema Pictures. Pengumpulan data dilakukan melalui wawancara mendalam, observasi visual, dan studi dokumentasi. Analisis menggunakan teori resepsi Stuart Hall, teori Gestalt, serta konsep customer engagement. Hasil penelitian menunjukkan bahwa lima mahasiswa berada pada posisi dominan, tiga pada posisi negosiasi, tanpa posisi oposisi. Mahasiswa memaknai e-poster berdasarkan kesesuaian antara isi film dan elemen visual. Dimensi customer engagement yang paling menonjol adalah absorption dan dedication, menunjukkan keterlibatan emosional, kognitif, dan perhatian terhadap pesan. Prinsip-prinsip Gestalt, seperti penggunaan warna, ekspresi, dan komposisi ruang, terbukti efektif membentuk persepsi makna. Secara keseluruhan, visualisasi e-poster terbukti menjadi media yang komunikatif dan persuasif dalam menyampaikan pesan sosial tentang tekanan serta tanggung jawab generasi sandwich di era modern.
Co-Authors Amiruddin Saleh Andika Rizki Hadiana Putra Danishara, Anabella Fathi David Rizar Nugroho Fakhira, Nasywa Athaya Judith Kenyatta Assaf Kania Syifa Maulida Khalila Zahra Maharani Leonard Dharmawan Maudyandra Chairunnisa Mulyono Mulyono Nurisnina, Saffana Khalista Velentina Setiawan Wahyu Budi Priatna