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All Journal Jurnal Komunikasi Pembangunan Jurnal Kajian Komunikasi dan Pembangunan Daerah KOMUNIKATA57 Journal of Innovation Research and Knowledge Jurnal Ilmiah Teknik Informatika dan Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi J-CEKI Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Komunikasi & Media Digital
Enden Darjatul Ulya
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Etika Komunikasi Interpersonal Pada Mahasiswa Program Diploma IPB Enden Darjatul Ulya; Amiruddin Saleh; Wahyu Budi Priatna
Jurnal Komunikasi Pembangunan Vol. 14 No. 1 (2016): Februari 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.482 KB) | DOI: 10.46937/14201613550

Abstract

This study aimed to answer few questions regarding the research namely 1) to analyse the application of interpersonal communication ethics in students of Diploma Program at Bogor Agricultural University (IPB); 2) to analyse the relationship between the application of communication ethics with individual characteristics of Diploma Program students at Bogor Agricultual University; 3) to analyse the relationship between the application of interpersonal communication ethics with family characteristics of Diploma Program students at Bogor Agricultural University. The study was designed as an explanatory research to look for relationships or correlational; 4) to analyse the relationship between the level of knowledge and communication ethics information source. The research site was selected purposively, which is the Diploma Program Campus of Bogor Agricultural University with sample size of 197. Results showed that respondent individual characteristics were mostly female, from mixed ethnicity and Muslim. The sample was from 14 vocational programs in the Diploma Program of Bogor Agricultural University and currently studying in the third semester. The majority of the sample originated from urban areas, had mid-range allowance and a few were active in organisations. The family characteristics of respondents were from intact family with the parents having high level of education, the majority of fathers worked as entrepreneurs and the majority of mothers were stay-at-home mothers. The respondents had high level of family income. The respondents had low level of communication ethics knowledge and information sources about communication ethics were mostly from family. The application of respondents’ communication ethics was adequate. Through correlational analysis using Chi-square it is obtained that the application of communication ethics is correlated with the characteristics of respondents in the variable respondents’ residence of origin. Meanwhile, there is no correlation between communication ethics of respondents with the variable family characteristics, and no correlation between respondents’ communication ethics with the level of knowledge and communication ethics information source.Keywords: communication ethics, individual characteristics, family characteristics, knowledge and information source, interpersonal communication 
PERENCANAAN KOMUNIKASI KRISIS UMKM: STUDI KASUS RAIN DISTRICT PADA PLATFORM GOOGLE MAPS Fakhira, Nasywa Athaya; Nurisnina, Saffana Khalista; Andika Rizki Hadiana Putra; Kania Syifa Maulida; Maudyandra Chairunnisa; Enden Darjatul Ulya; Khalila Zahra Maharani; Velentina Setiawan
Jurnal Komunikasi & Media Digital Vol. 3 No. 1 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i1.56

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor vital dalam perekonomian Indonesia, tetapi masih rentan terhadap krisis yang bersumber dari kelemahan internal, terutama dalam manajemen sumber daya manusia (SDM) dan komunikasi organisasi. Penelitian ini bertujuan untuk menganalisis perencanaan komunikasi krisis yang dilakukan oleh UMKM Rain District sebagai respons terhadap ulasan negatif di Google Maps yang dipicu oleh lemahnya sistem rekrutmen dan pelayanan pelanggan. Dengan pendekatan kualitatif dan metode studi kasus, data diperoleh melalui wawancara mendalam serta analisis konten ulasan pelanggan. Hasil penelitian menunjukkan bahwa krisis yang dialami termasuk dalam kategori preventable crisis berdasarkan teori Situational Crisis Communication Theory (SCCT), dan belum ditangani secara sistematis karena ketiadaan tim komunikasi krisis. Meskipun telah dilakukan perbaikan internal seperti pelatihan staf dan pembenahan sistem rekrutmen, respons komunikasi masih bersifat reaktif dan belum terintegrasi secara digital. Penelitian ini merekomendasikan perencanaan komunikasi krisis formal berbasis teknologi, termasuk pembentukan tim khusus, strategi klarifikasi melalui media sosial, serta mekanisme evaluasi berbasis umpan balik daring. Temuan ini diharapkan dapat menjadi kontribusi praktis bagi UMKM dalam membangun sistem komunikasi krisis yang adaptif dan berkelanjutan di era opini publik digital.
Pengaruh Daya Tarik Konten Instagram @Sahabatmarina terhadap Minat Audiens untuk Mengikuti Program Marina Beauty Journey Judith Kenyatta Assaf; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1371

Abstract

The rapid development of digital technology has positioned social media, particularly Instagram, as a strategic channel for brands to conduct digital marketing and brand activation. This quantitative survey research aims to analyze the influence of Instagram content appeal (X) on the audience's interest in participating in the Marina Beauty Journey (Y) program. The study collected data from 100 female followers of the @sahabatmarina account, aged 15-25, who had been exposed to MBJ promotional content. Data analysis utilized simple linear regression. The descriptive analysis results showed that the appeal of @sahabatmarina’s content was perceived as Very High (Mean: 4.41), with Visual and Emotional indicators being the most dominant (Mean: 4.50), reflecting the effectiveness of aesthetic visuals and self-empowerment messaging. The audience's interest in joining the program was also categorized as Very High (Mean: 4.23), primarily demonstrated through the Interaction indicator (Mean: 4.33). The regression analysis confirmed a positive and significant influence of content appeal on audience interest, as indicated by a significance value of p<0.001 and a positive coefficient (beta = 0.622). The coefficient of determination (R2) indicated that content appeal contributed 41.0% to the formation of audience interest, while the remaining 59.0% was influenced by other external factors. In conclusion, the brand's digital content strategy, emphasizing strong visual and emotional connection, is highly effective in driving audience engagement and stimulating participation in its brand activation programs.
PEMAKNAAN MAHASISWA TERHADAP E-POSTER FILM 'HOME SWEET LOAN' DALAM KONTEKS GENERASI SANDWICH Danishara, Anabella Fathi; Dharmawan, Leonard; Enden Darjatul Ulya
KOMUNIKATA57 Vol. 6 No. 2 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i2.1793

Abstract

Penelitian ini bertujuan mengkaji pemaknaan mahasiswa terhadap e-poster film Home Sweet Loan dalam konteks generasi sandwich. Menggunakan pendekatan kualitatif konstruktivis, penelitian ini fokus pada cara mahasiswa menafsirkan pesan visual melalui pengalaman sosial, ekonomi, dan emosional mereka. Subjek penelitian terdiri dari delapan mahasiswa IPB University dan satu Art Director dari Visinema Pictures. Pengumpulan data dilakukan melalui wawancara mendalam, observasi visual, dan studi dokumentasi. Analisis menggunakan teori resepsi Stuart Hall, teori Gestalt, serta konsep customer engagement. Hasil penelitian menunjukkan bahwa lima mahasiswa berada pada posisi dominan, tiga pada posisi negosiasi, tanpa posisi oposisi. Mahasiswa memaknai e-poster berdasarkan kesesuaian antara isi film dan elemen visual. Dimensi customer engagement yang paling menonjol adalah absorption dan dedication, menunjukkan keterlibatan emosional, kognitif, dan perhatian terhadap pesan. Prinsip-prinsip Gestalt, seperti penggunaan warna, ekspresi, dan komposisi ruang, terbukti efektif membentuk persepsi makna. Secara keseluruhan, visualisasi e-poster terbukti menjadi media yang komunikatif dan persuasif dalam menyampaikan pesan sosial tentang tekanan serta tanggung jawab generasi sandwich di era modern.
Hubungan Aktivitas Belanja Online dengan Management Keuangan Pribadi di Kalangan Mahasiswa Desnira Nulhakim; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.769

Abstract

This study aims to analyze the relationship between online shopping activities and personal financial management among university students in Indonesia. The background of this research lies in the increasing digitalization of daily consumption, which has encouraged students to engage more actively in e-commerce transactions. Using a quantitative correlational design, data were collected from 100 undergraduate students through an online questionnaire based on Likert-scale indicators. The independent variables consist of buyer characteristics (age, gender, and income sources) and online shopping activities (frequency, spending amount, and shopping motivation). Meanwhile, personal financial management is measured through financial planning and spending control. The findings show that students demonstrate very high levels of online shopping activity and acknowledge the strong influence of demographic factors on their consumption behavior. Descriptive analysis also indicates high scores for financial planning and spending control, although intensive online shopping remains a potential risk to financial stability. The implications of this study highlight the need to strengthen financial literacy among students to help them develop healthier budgeting habits and reduce impulsive buying driven by digital platforms. This research is expected to contribute to the understanding of digital consumer behavior and support the development of financial education programs for young adults.
HUBUNGAN TERPAAN MEDIA AKUN INSTAGRAM @INFOSVIPB DENGAN KUALITAS PELAYANAN INFORMASI MAHASISWA Nuravazia, Naila; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 13 No. 1 (2025): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v13i1.7828

Abstract

Penelitian ini bertujuan untuk untuk mengetahui kualitas pelayanan informasi pada akun instagram @infosvipb dan juga menganalisis mengenai karakteristik mahasiswa serta terpaan media apakah memiliki hubungan dengan kualitas pelayanan informasi mahasiswa. Data penelitian diperoleh melalui kuesioner yang telah disebarkan kepada mahasiswa Sekolah Vokasi IPB University. hasil penelitian tersebut menunjukkan bahwa kualitas pelayanan informasi mahasiswa dapat diterima dan dinilai positif oleh mahasiswa Sekolah Vokasi IPB University. Hasil Uji Korelasi menunjukkan bahwa terdapat hubungan yang kuat, antara terpaan media dengan kualitas pelayanan informasi. Hal ini menunjukkan bahwa jika variabel X meningkat, maka variabel Y akan mengalami peningkatan. Sementara itu, karakteristik mahasiswa tidak menjadi penghambat bagi mahasiswa dalam proses penerimaan informasi. Dan secara keseluruhan, hasil penelitian ini memperkuat bahwa hipotesis alternatif (Ha), menunjukkan bahwa terdapat hubungan karakteristik mahasiswa dan terpaan media dengan kualitas pelayanan informasi mahasiswa, dan pelayanan informasi yang disampaikan oleh akun instagram @infosvipb sudah efektif dan optimal sehingga dapat memenuhi kebutuhan informasi mahasiswa.
Pengaruh Penyebaran Informasi Akun Instagram @txtdarisukabumi terhadap Tingkat Pemahaman Informasi Para Pengikutnya Muhammad Zahran Musyaffa Sanusi; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.1918

Abstract

This study was conducted to determine whether the dissemination of information by the Instagram account @txtdarisukabumi had an effect on the level of understanding of information among its followers. The background of this study stems from the habit of people increasingly relying on social media as a source of information, including for following local issues in their area. This study used a quantitative approach by distributing questionnaires to 100 respondents who were followers of the account. The collected data was then analyzed using descriptive analysis and simple linear regression to see the relationship between information dissemination as variable X and the level of information comprehension as variable Y. The results showed that respondents rated the information dissemination of the @txtdarisukabumi account as high, especially in terms of meeting information needs and motivation to use Instagram to obtain information.  Other findings also show that followers' level of understanding of information is high, both in terms of attention to issues and understanding of the context of the information. Regression results show a positive influence between the dissemination of information and the level of understanding of information, which means that the better the information is conveyed, the better the followers' understanding of the message content. Based on these findings, this study concludes that the @txtdarisukabumi account plays a significant role in helping followers understand the local issues presented, so that the dissemination of information through social media can be an effective means of increasing public understanding of the information they consume.  
KONSUMSI KONTEN FERRY IRWANDI SEBAGAI FAKTOR PEMBENTUK PERSEPSI MAHASISWA BEM IPB MENGENAI ISU NASIONAL Muhammad Zaki Ilham; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

: Perkembangan media digital telah mengubah cara individu mengakses dan memaknai informasi, terutama di kalangan mahasiswa yang aktif mengikuti isu sosial dan politik nasional melalui platform seperti YouTube. Salah satu figur yang menonjol dalam ranah ini adalah Ferry Irwandi, seorang komunikator independen yang dikenal melalui analisis dan komentar berbasis data terhadap isu-isu aktual. Penelitian ini bertujuan mengkaji pengaruh konten Ferry Irwandi terhadap persepsi anggota Badan Eksekutif Mahasiswa (BEM) Institut Pertanian Bogor (IPB) Bidang Sosial dan Politik mengenai isu nasional. Penelitian menggunakan metode kuantitatif eksplanatori. Data primer dikumpulkan melalui kuesioner daring kepada 56 responden yang ditentukan menggunakan rumus Slovin dengan margin kesalahan 10 persen. Instrumen penelitian disusun berdasarkan teori Uses and Gratifications dan Source Credibility dengan indikator relevansi topik, kredibilitas komunikator, dan teknik penyampaian pesan. Analisis data dilakukan secara deskriptif dan inferensial menggunakan SPSS. Hasil penelitian diharapkan memberikan kontribusi bagi kajian komunikasi digital dengan menjelaskan peran konten politik independen dalam membentuk persepsi mahasiswa terhadap isu nasional.
DAMPAK SIGNIFIKAN VIDEO YOUTUBE SATU PERSEN TERHADAP KOMUNIKASI INTERPERSONAL MAHASISWA Muhammad Raihan Ath Thaariq; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan mengetahui pengaruh video YouTube edukatif Satu Persen terhadap kemampuan komunikasi interpersonal mahasiswa Ilmu Komunikasi Universitas Pakuan angkatan 2023. Metode yang digunakan adalah kuantitatif dengan analisis regresi linier sederhana. Hasil penelitian menunjukkan nilai t-hitung sebesar 12,463 dengan signifikansi 0,000 < 0,05, menandakan adanya pengaruh signifikan antara video edukatif Satu Persen dan kemampuan komunikasi interpersonal mahasiswa. Nilai koefisien determinasi (R²) sebesar 0,783 menunjukkan bahwa 78,3% variasi kemampuan komunikasi interpersonal dijelaskan oleh video YouTube Satu Persen. Dengan demikian, semakin sering mahasiswa menonton dan memahami konten tersebut, semakin baik kemampuan komunikasi interpersonal mereka.
Pengaruh Estetika pada Feeds Instagram terhadap Brand Image @wmdfashion Tisatuladiah Gustian F; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1389

Abstract

This study analyzes the influence of visual aesthetics on Instagram feeds in shaping the brand image of @wmdfashion among its followers. In the digital era, visual presentation has become a key factor in how audiences perceive fashion brands, particularly through elements such as color consistency, layout, visual style, and content creativity. This research employs a quantitative approach using an online survey distributed to 100 active followers of @wmdfashion. A Likert-scale questionnaire was used to measure perceptions related to feed aesthetics and brand image. The data were analyzed descriptively and through simple linear regression to examine the effect of the independent variable on the dependent variable. The findings show that Instagram feed aesthetics have a positive and significant impact on brand image, indicating that visually consistent and appealing content strengthens perceived quality, brand associations, and consumer trust. These results underscore the strategic importance of visual branding for local fashion businesses in enhancing audience engagement and building a favorable digital brand image.
Co-Authors Amiruddin Saleh Andika Rizki Hadiana Putra Chahya, Dhiyaa Riznieqia Danishara, Anabella Fathi David Rizar Nugroho Desnira Nulhakim Elviani Intan Saputri Fakhira, Nasywa Athaya HUDI SANTOSO Judith Kenyatta Assaf Kania Syifa Maulida Khalila Zahra Maharani Leonard Dharmawan Maudyandra Chairunnisa Muhammad Raihan Ath Thaariq Muhammad Zahran Musyaffa Sanusi Muhammad Zaki Ilham Mulyono Mulyono Mulyono Mulyono Mulyono Novendi, Najma Filljannah Nuravazia, Naila Nurisnina, Saffana Khalista Rici Tri Harpin Pranata Tisatuladiah Gustian F Velentina Setiawan Wahyu Budi Priatna