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All Journal Jurnal Locus Penelitian dan Pengabdian INJURITY: Journal of Interdisciplinary Studies Eduvest - Journal of Universal Studies JSEHT JISE
Ahoen, Bahori
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Aerospace Engineering Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Mathematics Neuroscience Public Health Social Sciences

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Journal : JISE

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Pengaruh E-Wom dan Brand Image terhadap Repurchase Intention pada Pengguna Aplikasi Dana Susanto, Edy; Ahoen, Bahori; Handayani, Agustia
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.265

Abstract

Repurchase Intention can be interpreted as the intention to repurchase is a transaction made on a product or service that has been purchased and then makes a repeat purchase. The focus of the research, namely Repurchase Intention, is intended as a customer's decision to reuse the Dana e-wallet. The purpose of the study was to determine the influence of e-wom and brand image on Repurchase Intention on the Dana e-wallet application. The use of quantitative research methods with a sample of 72 respondents obtained from the reach of the questionnaire from Google Form. The data analysis technique is multiple linear regression with SPSS. In terms of percentage, E-WOM has a positive effect on Repurchase Intention. The more customers talk about the Dana application product, the more customers will use it repeatedly and eventually become a habit or even dependent because of its benefits and convenience. The conclusion of the study is that Brand Image has a positive effect on Repurchase Intention. The more famous and has a good brand image, the more customers will reuse the Dana application. A well-known brand will make customers comfortable and safe in using the Dana e-wallet. Suggestions for further research are that researchers can add Artificial Intelligence (AI) factors as research developments.
Co-Authors Agus Efendi edy susanto Handayani, Agustia