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All Journal Benchmark At-Tadzkir: Islamic Education Journal
Fitriyah, Rohmatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Consumer Perceptions, Price and Product Quality on Purchasing Decisions for Tawas Natural Spray Deodorant Fitriyah, Rohmatul; Widiana, Muslichah Erma; Kharismawati, Ika
Benchmark Vol. 5 No. 2: April 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/benchmark.v5i2.618

Abstract

This study aims to analyze how consumer perceptions, price, and product quality influence purchasing decisions for alum natural spray deodorants, especially for students at the Faculty of Economics and Business, Bhayangkara University Surabaya. A total of 84 respondents were sampled in this study, which were selected through purposive sampling technique with the application of the Slovin formula. Data collected through questionnaires filled by respondents using a Likert scale, and supported by literature data. The analysis methods used in this study include research instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results showed that consumer perceptions, price, and product quality have an influence both partially and simultaneously on purchasing decisions for alum natural spray deodorants for students of the Faculty of Economics and Business, Bhayangkara University Surabaya.
Students’ Engagement in Text-to-Speech Based Listening Materials Incorporating Local Wisdom and Religious Values Indasari, Nur Laili; Srinio, Fuad; Ryandini, Elda Yulia; Rosyidi, Ali; Fitriyah, Rohmatul
At-tadzkir: Islamic Education Journal Vol. 4 No. 2 (2025): Progressive Islamic Education
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/attadzkir.v4i2.265

Abstract

This study explores students’ engagement during the implementation of developed listening materials by utilizing a text-to-speech (TTS) application, focusing on three key aspects: behavioral, emotional, and cognitive engagement. Employing a quantitative research design, the study involved 120 students from four Madrasah Aliyah schools in Gresik, Indonesia. Data were collected through a questionnaire adapted from Fredricks et al. (2004) and analyzed using descriptive statistics. The findings revealed that the majority of students (51%) were neutral regarding the local wisdom and religious-value-based listening materials, indicating limited cognitive engagement among students. Emotional engagement was the most prominent, with 40% of students feeling more motivated and connected to the content, indicating the cultural and religious relevance resonated well. For the aspect of behavioral engagement, most students (50.20%) also remained neutral, suggesting that even though the materials were acceptable, this approach did not sufficiently stimulate greater active involvement in the learning process. These findings highlight that while students appreciated the cultural and religious relevance, technical limitations of TTS may have impeded deeper learning involvement. This research contributes to English as a foreign language pedagogy by emphasizing the importance pairing culturally grounded materials with interactive strategies and improved TTS quality to enhance engagement more holistically.
Co-Authors Indasari, Nur Laili Kharismawati, Ika Muslichah Erma Widiana Rosyidi, Ali Ryandini, Elda Yulia Srinio, Fuad