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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya International Journal of Applied Research and Sustainable Sciences (IJARSS)
Bellini, Melani Putri
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Universitas Negeri Padang Library Promotion Strategy in Attracting Visitors Ardhana, Annisa Dwitya; Alfiyan, Vinny Putri; Bellini, Melani Putri; Marlini
International Journal of Applied Research and Sustainable Sciences Vol. 2 No. 12 (2024): December 2024
Publisher : MultiTech Publisher

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Abstract

This study aims to discuss the promotional strategies employed by the Universitas Negeri Padang Library to attract visitors or users to the library. The research method used is library research or literature study with a qualitative approach to obtain data in the form of words or descriptions. The research findings indicate that library promotion strategies can be implemented through the following activities: (a) Print media, such as newspapers, magazines, and brochures; (b) Electronic media, including television, websites, and social media, which are currently popular among users, as well as radio; (c) Non-mass media, such as banners and billboards; (d) Event-based media, such as exhibitions, seminars, talk shows, and outreach programs.
Persepsi Pengunjung tentang Keberadaan Corner di Perpustakaan Universitas Negeri Padang Bellini, Melani Putri; Nabila, Jeihan
YASIN Vol 5 No 3 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i3.5591

Abstract

The utilization of corner services in college libraries, which remains minimal, indicates a gap between the availability of facilities and users' understanding of their functions. This study aims to describe the perceptions of visitors and librarians regarding the presence of corner services at the Information and Library Center of Universitas Negeri Padang by examining three main aspects: cognitive, affective, and conative. This research employs a descriptive qualitative approach with methods of observation, in-depth interviews, and documentation. Informants were purposively selected, consisting of librarians and active visitors. Data collection was conducted over two months with the researcher’s direct presence at the location, and data were analyzed through data reduction techniques, data presentation, and conclusion drawing. The results show that, cognitively, visitors' understanding of the corner's functions varies, and librarians have not actively engaged in the management of these services. Affective responses indicate interest in the design and themes of the corner; however, a lack of information and guidance has led to dissatisfaction. Conatively, only a portion of visitors actively utilizes the facilities and participates in literacy activities. The conclusion of this study emphasizes that the effectiveness of corner services heavily relies on understanding, librarian involvement, and appropriate promotional strategies to optimally meet users' information needs.
Co-Authors Alfiyan, Vinny Putri Ardhana, Annisa Dwitya Jeihan Nabila Marlini