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All Journal Besaung : Jurnal Seni Desain dan Budaya Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal CREATIVA SCIENTIA
Anggo Ahmad Saputra
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Arts Humanities Social Sciences

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PERGESERAN BUDAYA MASYARAKAT BENGKULU DALAM TRANSFORMASI MOTIF HURUF ARAB BATIK BESUREK: BENGKULU COMMUNITY'S CULTURAL SHIFT IN THE TRANSFORMATION OF BESUREK BATIK ARABIC LETTER MOTIFS Anggo Ahmad Saputra; Krishna Hutama; Yan Yan Sunarya
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.20724

Abstract

The cultural shift of Bengkulu society in the transformation of Besurek batik arabic letter motifs. Besurek Batik is a Bengkulu cultural heritage that is rich in history and aesthetics. The uniqueness of this batik lies in the use of Arabic letter motifs, which reflect the acculturation of local culture with Islamic influences. This research aims to examine the cultural shift in Bengkulu society in the transformation of Arabic letter motifs on Besurek Batik. The method used is descriptive qualitative with a case study approach, through interviews and observation. The research results show that changes in Besurek Batik motifs reflect changes in the values and cultural identity of the people of Bengkulu, which are influenced by globalization, modernization and socio-economic changes. The Arabic letter motifs on Besurek Batik still maintain traditional values while adapting to contemporary trends, making Besurek Batik a medium that connects past and present, as well as local and global.
Analisis Copywriting Pada Sampul Majalah Tempo Retorika Intertekstual “Habis Mulyono Terbitlah Mulyadi” Ahmad Saputra, Anggo; Dwiyana, Winda; Purnama Sari, Santi
CREATIVA SCIENTIA Vol 2 No 2 (2025): CREATIVA SCIENTIA
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/creativascientia.v2i2.226

Abstract

Sampul majalah berfungsi sebagai media komunikasi visualyang tidak hanya informatif tetapi juga menyampaikan kritik sosialmelalui simbol dan bahasa visual. Penelitian ini meneliti perancopywriting dalam pembentukan pesan komunikasi visual. Untukmemahami tanda, simbol, dan makna pada elemen teks dan visual,metode kualitatif deskriptif digunakan dengan analisis semiotikaRoland Barthes. Analisis dilakukan melalui tahap identifikasielemen visual dan teks pada sampul majalah, dilanjutkan denganklasifikasi tanda berdasarkan aspek denotasi, konotasi, dan mitos,kemudian diakhiri dengan interpretasi makna yang terbentuk darihubungan antar elemen visual dan copywriting. Data diperoleh melalui dokumentasi sampul majalah serta penelitian literaturtentang desain komunikasi visual dan copywriting. Hasil penelitianmenunjukkan bahwa copywriting, yang terdiri dari permainan katadalam judul, memiliki kemampuan untuk membangun pesan politikyang satir. Tata letak mengarahkan pembaca ke pesan utama,ilustrasi karikatur mendukung nuansa kritis, dan tipografimenegaskan tone kritis. Secara keseluruhan, komponen inimembentuk strategi retoris yang kuat yang membuat komunikasivisual lebih menarik dan bermakna. Kesimpulannya, copywritingsangat penting dalam desain komunikasi visual untukmenyampaikan informasi dan membangun opini publik secara kritisdan estetis.
Analisis Semiotika Roland Barthes Pada Batik Besurek Dalam Konteks Komersialisasi Saputra, Anggo Ahmad; Justian, Repi; Sari, Santi Purnama
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.6160

Abstract

Batik besurek is an Indonesian intangible cultural heritage from Bengkulu Province with Arabic Malay calligraphy motifs. Initially, this cloth contained sacred philosophical-religious meanings and was used in traditional contexts. This study analyzes Batik besurek in the context of modern commercialization, which is motivated by the tension between the preservation of cultural heritage and market demands that risk eroding these fundamental values. The research aims to identify forms of shifting symbolic meanings, analyze driving factors, and reinterpret symbolic constructions among producers and consumers. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews with artisans, designers, and business actors, and documentation studies. Data analysis used Roland Barthes' semiotics to describe the denotative, connotative, and mythical meanings of commercial Batik besurek products. The results show a shift in meaning from sacred values ​​to aesthetic and economic values. Driving factors include market pressures, digital marketing strategies, and designers' interpretations of tradition. The study's conclusion underscores that commercialization has the potential to degrade the cultural meaning of Batik besurek despite its positive economic impact. These findings provide important input for stakeholders in formulating sustainable conservation strategies.
Co-Authors Dwiyana, Winda Krishna Hutama Repi Justian Sari, Santi Purnama Yan Yan Sunarya