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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara
Zahara, Nadia
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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An Analysis of Parasocial Interaction Patterns between Travel Micro-influencers and Viewers on YouTube Zahara, Nadia; Tuti Bahfiarti; Muhammad Farid
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

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Abstract

Advances in communication technology and social media have significantly transformed the travel industry, particularly through the emergence of travel influencers on a variety of social media platforms. Specifically, this study aims to identify the patterns of parasocial interactions between travel micro-influencers and their viewers on YouTube. Parasocial interaction is defined as one-sided interaction with media personalities during media exposure. The data were collected from YouTube’s travel videos about Yogyakarta as one of the most visited cities in Indonesia, which were produced by five Indonesian travel micro-influencers who have followers under 100.000. Using qualitative content analysis, the video content and comments were coded and examined. The findings reveal that micro-influencers create parasocial interaction patterns through several key aspects, including physical attractiveness, interpersonal communication skills, information sharing, destination appeal, production techniques, and confirmation. Meanwhile, the audience engages in a parasocial manner through expressions of admiration and appreciation, active involvement, interaction, emotional bonds, inspiration, and practical influence. Although the established interaction is primarily one-way, some of these interactions are reciprocal, such as when the influencers reply to the viewer's comments. This pattern of interaction demonstrates that YouTube serves as a platform for creating and maintaining parasocial relationships between viewers and influencers in addition to operating as a platform for content distribution.
Sosialisasi Menjaga Kebersihan Lingkungan Dan Praktik Pelestarian Sekolah Hijau Di SDN 130/IV Kota Jambi Munandar, Aris; Khusna, Sofia Alysatun; Adelia, Selvi; Zahara, Nadia; Saputri, Icha; Selpi, Selpi; Istiqomah, Indah Supriati; Setiawan, Genta Afra; Saputra, Andika Dwi; Shodiq, Muhammad
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret IN PROGRESS
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8039

Abstract

Rendahnya partisipasi siswa dalam menjaga kebersihan dan keberlanjutan lingkungan sekolah menjadi permasalaha nyang perlu mendapat perhatia nserius dari pihak sekolah. Penelitian ini membahas pemberdayaan siswa melalui Program Sekolah Hijau dan Sehat, sebagai upaya membangun kesadaran dan tanggung jawab terhadap pelestarian lingkungan sejak dini. Tujuan penelitian ini adalah untuk mengetahui bagimana pelaksanaan program sekolah hijau dapat meningkatkan kepedulian,pengetahuan,dan keterampilan siswa dalam mengelola lingkungan sekolah.metode penelitian yang digunakan pendekatan kualitatif dengan teknik observasi,dan dokumentasi pada kegiatan sekolah yang beriorentasi pada lingkungan.hasil penelitian menunjukkan bahwa program sekolah hijau ini mampu memberdayakan siswa memalui kegiatan praktis seperti pengelolaan sampah,penghijauan,serta penghematan energi,yang secara signifikan meningkatkan perilaku ramah lingkungan dan partisipasi aktif siswa dalam menjaga kebersihan sekolah. dengan demikian pemberdayaan siswa melalui program sekolah hijau berkontribusi positif terhadap pembentukan karakter peduli lingkungan dan budaya hidup berkelanjutan di lingkungan sekolah.
Co-Authors Adelia, Selvi Aris Munandar Istiqomah, Indah Supriati Khusna, Sofia Alysatun Muhammad Farid Muhammad Shodiq, Muhammad Saputra, Andika Dwi Saputri, Icha Selpi, Selpi Setiawan, Genta Afra Tuti Bahfiarti