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All Journal IKRA-ITH EKONOMIKA MEDIA MANAJEMEN JASA Jurnal EK dan BI
Sinaga, Yohana Br
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Economics, Econometrics & Finance

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Faktor-Faktor yang Mempengaruhi Penggunaan Jasa Laundry Hafizah di Kalangan Mahasiswa Universitas Negeri Medan Sinaga, Yohana Br; Sukma, Sabrina Theresia; T.Teviana, T.Teviana; Lubis, Adelina
MEDIA MANAJEMEN JASA Vol 13, No 1 (2025): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v13i1.8488

Abstract

ABSTRAKMeningkatnya penggunaan jasa laundry di kalangan mahasiswa dipengaruhi oleh gaya hidup yang praktis serta keterbatasan waktu untuk mencuci pakaian sendiri. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi mahasiswa Universitas Negeri Medan dalam memilih jasa Laundry Hafiza. Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan data yang diperoleh melalui penyebaran kuesioner kepada mahasiswa yang merupakan pelanggan layanan laundry tersebut. Hasil penelitian mengungkapkan bahwa beberapa faktor utama yang memengaruhi keputusan mahasiswa dalam menggunakan jasa Laundry Hafiza meliputi harga layanan, kualitas pencucian, kecepatan pelayanan, lokasi yang strategis, serta promosi dan diskon yang diberikan. Selain itu, aspek kenyamanan serta kepercayaan terhadap keamanan pakaian juga menjadi faktor penting dalam menentukan pilihan layanan laundry. Kata kunci: Jasa laundry, Faktor Keputusan, Mahasiswa, Universitas Negeri       Medan, Laundry Hafiza ABSTRACTThe increasing use of laundry services among students is influenced by a practical lifestyle and limited time to wash their own clothes. This study aims to identify factors that influence students of Medan State University in choosing Hafiza Laundry services. The approach used in this study is a quantitative method, with data obtained through distributing questionnaires to students who are customers of the laundry service. The results of the study revealed that several main factors that influence students' decisions in using Hafiza Laundry services include service prices, washing quality, service speed, strategic location, and promotions and discounts provided. In addition, aspects of comfort and trust in the safety of clothes are also important factors in determining the choice of laundry services.Keywords: laundry services, Decision Factors, Students, Universitas Negeri Medan, Laundry Hafiza
OPTIMALISASI ORIENTASI DAN PENEMPATAN KARYAWAN DALAM MENINGKATKAN PRODUKTIVITAS: STUDI KASUS PADA AYAM SWASTA CIREBON Harmen, Hilma; Sinaga, Yohana Br; Ikhwan, Al; Arifa, Nazwa; Natalia, Robema; Kristianus, Julius
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1991

Abstract

This article will discuss optimizing the employee orientation and placement system to increase productivity at Cirebon Private Chicken. The two-month orientation program aims to accelerate the adaptation of new employees and enhance their understanding of the company culture and job responsibilities. The main problem found was the lack of regular evaluation of the program's effectiveness, making it difficult to identify aspects that needed improvement. In addition, the mismatch of employees' skills with their assigned positions led to inefficiency and decreased productivity. The results showed that regular evaluation is necessary to ensure the effectiveness of onboarding and to adapt the program to the diverse experience levels of employees. Competency-based selection can also improve the match between skills and job positions, ensuring that employees are placed in roles that align with their strengths and expertise. Furthermore, the utilization of technology in HR management, such as digital systems for performance monitoring and e-learning in onboarding, can enhance efficiency and engagement. The integration of gamification in training programs can further motivate employees, leading to higher commitment and productivity. Using a qualitative approach, this article explores issues in employee onboarding and placement and provides ways to optimize competency-based strategies and technology to make a work environment more productive and positive.
Penerapan Balanced Scorecard sebagai Alat Evaluasi Kinerja dalam Organisasi Modern di Era Digital Sriwedari, Tuti; Sinaga, Yohana Br; Ikhwan, Al; Arifa, Nazwa; Nainggolan, Robema; Theresia, Sabrina
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Balanced Scorecard (BSC) merupakan alat pengukuran kinerja strategis yang mengintegrasikan aspek keuangan dan non-keuangan untuk menilai efektivitas organisasi secara komprehensif. Di era digital, organisasi menghadapi tantangan yang dinamis sehingga membutuhkan sistem evaluasi kinerja yang adaptif dan berbasis data. Penelitian ini bertujuan untuk menganalisis penerapan Balanced Scorecard sebagai alat evaluasi kinerja pada organisasi modern, dengan meninjau relevansi, manfaat, serta keterbatasannya dalam konteks transformasi digital. Penelitian ini menggunakan metode kajian literatur dengan menelaah hasil-hasil penelitian terdahulu yang membahas penerapan Balanced Scorecard pada organisasi publik maupun swasta. Hasil kajian menunjukkan bahwa Balanced Scorecard mampu menyelaraskan strategi bisnis dengan kinerja operasional, meningkatkan ketepatan pengambilan keputusan, serta mendukung penciptaan nilai berkelanjutan. Namun, keberhasilan penerapannya sangat bergantung pada komitmen pimpinan, integrasi sistem digital, dan kesiapan budaya organisasi.
Co-Authors Arifa, Nazwa Hilma Harmen Ikhwan, Al Kristianus, Julius Lubis, Adelina Nainggolan, Robema Natalia, Robema Sriwedari, Tuti Sukma, Sabrina Theresia T Teviana Theresia, Sabrina