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All Journal Legalitas: Jurnal Hukum Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research
Safitri, Wulan Sari
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Religion Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Brand Ambasador Girl Group Aespa Terhadap Keputusan Pembelian Produk Nabati Richoco Safitri, Wulan Sari; Fridart, Salvana Kazain; Anggaraeni, Vilensia; Sulaeman, Eman
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Penelitian ini menganalisis pengaruh penggunaan brand ambassador girl group Aespa terhadap keputusan pembelian produk Nabati Richoco. Dengan menggunakan metode penelitian kuantitatif, penelitian ini melibatkan 158 responden berusia 15-24 tahun yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan Pengujian validitas, reliabilitas, normalitas, linearitas, serta regresi linear sederhana.Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari brand ambassador Aespa terhadap keputusan pembelian Nabati Richoco, dengan koefisien determinasi sebesar 59,9%. Dari total responden, 51,6% sangat setuju dan 39,4% setuju dengan kehadiran Aespa sebagai brand ambassador. Sementara itu, 47,6% responden menunjukkan tingkat keputusan pembelian yang sangat tinggi dan 44,2% tinggi terhadap produk Nabati Richoco. Pengujian statistik mengonfirmasi distribusi data normal (sig. 0,15 > 0,05), hubungan linear antar variabel (sig. 0,286 > 0,05), dan pengaruh signifikan brand ambassador untuk keputusan pembelian (sig. 0,000 < 0,05). Penelitian ini menyimpulkan bahwa penggunaan Aespa sebagai brand ambassador memberikan pengaruh positif dan signifikan terhadap keputusan pembelian produk Nabati Richoco, dengan mayoritas responden menunjukkan tingkat penerimaan dan keputusan pembelian yang tinggi.
Pelaksanaan Pembinaan Terhadap Narapidana Resiko Tinggi (Percobaan Bunuh Diri) di Lembaga Pemasyarakatan Perempuan Klas IIB Jambi Gani, Ruslan Abdul; Ibrahim, Ibrahim; Safitri, Wulan Sari
Legalitas: Jurnal Hukum Vol 15, No 2 (2023): Desember
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/legalitas.v15i2.512

Abstract

Jambi Class IIB Women's Penitentiary, which is a special prison for women, during training, one prisoner was found to have attempted suicide, this is a high risk prisoner. The aim of this research is to understand and analyze the implementation of coaching, obstacles and efforts towards high risk convicts (attempting suicide) at the Class IIB Women's Penitentiary in Jambi. The research method uses sociological juridical. Implementation of Guidance for High Risk Prisoners (Suicide Attempts) at the Class IIB Jambi Women's Penitentiary undergoes the same coaching program as other inmates, but the coaching is carried out with extra monitoring, especially on the use of tools so that they are prohibited from taking part in gardening activities and are further directed towards dancing activities. , singing, vocal processing which leads to healing and mental development of the prisoner. Obstacles encountered in the Implementation of Guidance for High Risk Prisoners (Suicide Attempts) at the Class IIB Jambi Women's Penitentiary, namely the legal factor itself (changes in correctional law thereby changing policies in the guidance of prisoners), law enforcement factors (the absence of psychologists and the absence of specifically for mental training coaches), infrastructure factors (the absence of special infrastructure for these prisoners), community factors (the family's indifference in healing the mental health of these prisoners) and cultural factors (society's stigma towards former prisoners in society. Efforts made in Overcoming obstacles in the Implementation of Guidance for High Risk Prisoners (Suicide Attempts) at the Jambi Class IIB Women's Penitentiary, namely making policy adjustments, socializing the existence of correctional institutions to prisoners, collaborating with the community, prisoners' families in healing the mental health of these high risk prisoners. Suggestions put forward are the need for the existence of a trainer with psychologist education at the Class IIB Jambi Women's Correctional Institution, increasing the socialization of the existence of the correctional institution in providing guidance for prisoners to form independence, personality and skills to return to society and collaboration with mental hospitals in developing prisoners' mental health.
Pengaruh TikTok dan Twitter Terhadap Keputusan Pembelian Mini Album NCT Dream di Kalangan Penggemar Jabodetabek Safitri, Wulan Sari; Siregar, Salim
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.11493

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh media sosial TikTok dan Twitter terhadap keputusan pembelian produk mini album NCT Dream di kalangan penggemar K-POP Jabodetabek. Penelitian ini termasuk penelitian kuantitatif. Populasi penelitian ini adalah 150 penggemar K-POP Jabodetabek dengan sampel sebanyak 150 responden. Teknik pengumpulan data menggunakan kuesioner melalui Google Form. Analisis data menggunakan analisis regresi linier sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa penggunaan media sosial TikTok berpengaruh 56,9% terhadap pembelian produk mini album NCT Dream. Dari 150 responden, 24 responden (16%) merupakan pengguna TikTok kategori rendah, 100 responden (66,7%) kategori sedang, dan 26 responden (17,3%) kategori tinggi. Untuk keputusan pembelian, 19 responden (12,7%) kategori rendah, 76 responden (50,6%) kategori sedang, dan 55 responden (36,7%) kategori tinggi. Hal ini mengindikasikan kalangan penggemar K-POP Jabodetabek kerap membeli produk karena seringnya menggunakan TikTok.Kata Kunci: Media Promosi Tiktok dan Twitter, Mini Album NCT Dream, Penggemar K-POP, Keputusan Pembelian. AbstractThe purpose of this study was to determine the influence of social media TikTok and Twitter on purchasing decisions of NCT Dream mini album products among K-POP fans in Jabodetabek. This study was a quantitative research. The population of this study was 264 K-POP fans in Jabodetabek with a sample size of 150 respondents. Data collection techniques used questionnaires through Google Form. Data analysis used simple linear regression analysis with the help of SPSS. The results showed that the use of TikTok social media influenced 56.9% on the purchase of NCT Dream mini album products. Of the 150 respondents, 24 respondents (16%) were low category TikTok users, 100 respondents (66.7%) were medium category, and 26 respondents (17.3%) were high category. For purchasing decisions, 19 respondents (12.7%) were low category, 76 respondents (50.6%) were medium category, and 55 respondents (36.7%) were high category. This indicates that the K-POP fan community in Jabodetabek often makes purchases because they frequently use TikTok.Keywords: TikTok and Twitter Promotion Media, NCT Dream Mini Album, K-POP Fans, Purchasing Decisions.
Co-Authors Anggaraeni, Vilensia EMAN SULAEMAN Fridart, Salvana Kazain Ibrahim Ibrahim Ruslan Abdul Gani siregar, salim