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Sepfrian, Bimoseno
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Analysis Of Tobacco Marketing Channels In Boyolali Regency Sulistyo Dewi, Alya; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4198

Abstract

This study will analyze the tobacco marketing channel. It is hoped that there will be information as a reference in improving the flow of tobacco marketing so that it runs efficiently and marketing actors gain market benefits in accordance with their contributions. This study aims to analyze the tobacco marketing channel in Boyolali Regency. The data collection method in this study was conducted using interviews, documentation, and discussions. The number of samples can be calculated using the sample calculation method using the Lemeshow formula. The descriptive analysis method is aimed at solving current problems, not limited to collecting and compiling data but includes analyzing andinterpreting the meaning of the data. The results of the study explain that there are four tobacco marketing channels in Boyolali Regency; 1. Farmers-Cooperatives, 2. Farmers-Collectors-Wholesaler-Consumer, 3. Farmers-Wholesaler-Consumer, 4. Farmers-Consumer. It is expected that this study will provide a better understanding of how tobacco marketing channels operate in Boyolali Regency andprovide relevant suggestions to improve the efficiency of these marketing channels.
Analysis Of The Agricultural Sector’s Contribution To The Increase Of GRDP In The Regency Of Grobogan Syaroni, Muhammad; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4199

Abstract

Grobogan Regency is one of the regencies with the largest agricultural area in Central Java Province, with 134,174.10 hectares in 2023. In the same year, the growth rate of Gross Regional Domestic Product in the agricultural sector in Grobogan Regency was only 0.17%. This research uses Location Quotient Analysis, Shift Share Analysis, and Descriptive Analysis methods. The data used is secondary data in the form of Gross Regional Domestic Product (GRDP) at market prices by sectors in Central Java Province and Grobogan Regency from 2019 to 2023. The objectives of this study were to (1) analyze the growth and competitiveness of the agricultural sector, (2) analyze the ability of the agricultural sector to increase the GRDP of Grobogan Regency. As a result, from 2019 to 2023, the agricultural sector in Grobogan Regency has contributed 25.77%; 26.78%; 26.76%; 25.82%; and 24.63% respectively to the economy of Grobogan Regency. The value of KPN in the agricultural sector of Grobogan Regency is 0.11. In the Proportional Growth Component, the agricultural sector in Grobogan scored -0.05. The Regional Growth Share component of the sector was also negative, -0.02. The Shift Share value of the agriculture sector was 0.05% from 2019 to 2023. The agricultural sector in Grobogan Regency is experiencing slowing growth and is not competitive despite being a basic sector. High food crop production in Grobogan Regency is expected to increase the role of the agricultural sector in the Gross Regional Domestic Product of Grobogan Regency.
Market Failure Factors And Risk Management Of Hydroponic Melons At Mantri Melon Farm Asfarida, Tiara; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4204

Abstract

This study aims to analyze the factor that cause market failure at Mantri Melon Farm Agritourism and identify effective market risk management efforts. Mantri Melon Farm, as an agritourism destination that relies on hydroponic melon production, faces significant challenges in maintaining its market share. Through a qualitative approach, data was collected from interviews with the owner Mantri Melon, farmers and Mantri Melon employees. This research was conducted in May-June at Mantri Melon Farm Agrotourism. The results show that the main factor of market failure is asymmetric information. Efforts to overcome this are suggested with empowerment through education and increased literacy to have more equal access to information related to relevant issues, so that they are better able to make the right decisions, improve product quality, and maintain good relations with the market. The implementation of these strategies is expected to minimize market risk and ensure the sustainability of Mantri Melon Farm's business.
Analysis of Farmers' Motivation in Conducting Kencur Plant Business in Boyolali Regency Fita Milasari, Ela; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4219

Abstract

Based on BPS data (2023) Boyolali Regency is the center of kencur production in Central Java because it is the producer of kencur production with a total of 1,502,570 kg. The constraints of Boyolali Regency are that farmers experience price fluctuations and unstable yields every year. Given that Boyolali Regency is a center of kencur in Central Java, this problem must be resolved immediately to increase productivity, food security, and find out strategies to increase productivity and efficiency in kencur farming. The data used are primary data and secondary data. The data collection methods used were interviews with resource persons, discussions, documentation. This research was analyzed using descriptive analysis, Likert's scale, and interval formula.
Analysis Of Lempuyang Commodity Marketing Channels In Sukoharjo Regency Risma Gayatri, Rahajeng; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4220

Abstract

The agricultural sector in Indonesia includes various subsectors, one of which is medicinal plants. Sukoharjo Regency is one of the areas in Central Java Province that has high potential for cultivating medicinal plants, one of which is lempuyang. Lempuyang is used by some farmers and the community by selling it directly to consumers or processing it into processed products. Lempuyang cultivation has quite promising value, however obstacles in farming are also experienced by lempuyang farmers in Sukoharjo Regency, namely the relatively low income of farmers. This research aims to determine the marketing channels for lempuyang commodities in Sukoharjo Regency. This research uses descriptive analysis methods. Sampling of farmers used a probability sampling system and sample determination was carried out using the proportional sampling method using Lemeshow calculations with the results of 96 respondents. Sampling of producers, traders and consumers uses a purposive method with certain criteria. Based on research that has been carried out, it can be seen that there are four marketing channels for lempuyang in Sukoharjo Regency, namely channels I: Farmers-Traders-Consumers, channels II: Farmers-Collectors¬-Traders-Consumers, channels III: Farmers-Collectors¬-Semi-finished materials industry- Traders-Consumers, and channels IV: Farmers-Collectors¬-Fixed materials industry-Traders-Consumers. It is hoped that this research will enable farmers to achieve marketing efficiency and find out which channels provide the highest profits.
Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah: Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah Setiyani, Rahmawati; Sepfrian, Bimoseno
Journal Science Innovation and Technology (SINTECH) Vol. 5 No. 2 (2025): SINTECH JURNAL BULAN MEI 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/sintech.v5i2.5010

Abstract

Indonesia is known as an agrarian country rich in biological resources, particularly in agriculture. One of Indonesia's natural riches is its wide variety of fruits. Fruits can be consumed directly or processed into various products. Currently, there has been a shift in consumer preferences toward imported fruits. In today’s digital era, consumer behavior has become increasingly dynamic due to the ease of access to vast and rapid information, making consumers more critical in comparing and considering products before making a purchase. Fruit salad has become one alternative to increase the consumption of local fruits in a more appealing way. The diversity of the population influences consumer behavior in purchasing fruit salad. The purpose of this study is to analyze the types of consumer behavior in purchasing fruit salad. The research used a descriptive-analytical method. A structured questionnaire was designed to identify consumer behavior types in buying fruit salad. The study was conducted in the city of Surakarta with a sample of 30 respondents. The results showed that the characteristics of fruit salad consumers are predominantly female, aged between 20 and 39 years, with a university-level education, working as private employees, and earning a monthly income of over IDR 3,000,000. The frequency of fruit salad consumption is mostly once a month, with consumption sizes ranging from 200 ml to 500 ml. Consumers enjoy the taste of fruit salad, thus the taste dimension is considered very pleasant. Consumers also pay attention to the packaging, which is seen as very attractive, and they prefer fruit salads with a variety of fruit fillings
EVALUATION OF AGRIBUSINESS MANAGEMENT IN RED TILAPIA FISH CULTIVATION (CASE STUDY IN THE NGUDI MAKMUR NGARGOREJO ASSOCIATION) Purwani, Dian Septi; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/agarx431

Abstract

Evaluation of Agribusiness Management in Red Tilapia fish Cultivation (Case Study in the Ngudi Makmur Ngargorejo Association) aims to increase production yields and increase income in red tilapia cultivation. This association has only been running for approximately 2 years since mid-2023. The current obstacle experienced by the Ngudi Makmur Ngargorejo Association is that the marketing process is carried out individually and almost all of them do not use standard bookkeeping records. This study aims to determine the marketing efficiency carried out in red tilapia cultivation in the Ngudi Makmur Ngargorejo Association. The analysis method study is marketing method margin analysis with several calculations. There is two channels in marketing: marketing channel level zero besides that the first-level marketing channel. Conclusion results marketing margin the analysis can be shown from the two marketing channels carried out by red tilapia cultivators in the Ngudi Makmur Ngargorejo Association, the zero-level channel is more efficient, namely direct farmer sales to consumers. Therefore, red tilapia production using KJA can be continued and its marketing channels can be developed
Feasibility of Catfish Chips Business in Kampung Lele Boyolali Rahmadhani, Octaria Nur; Lestari, Retna Dewi; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/c385b234

Abstract

The diversification of the Kampung Lele business through catfish chips products aims to increase the income of farmers and absorb the relatively large fresh catfish sizes, namely 1 kg containing 3, 4, 5 that are not sold. In reality, catfish chips products face obstacles in marketing because there is no team that connects the sale of catfish chips products outside Java and people do not buy catfish chips every day, so it has not been able to increase the income of catfish farmers in Kampung Lele Boyolali. The purpose of this study is to determine the market potential of catfish chips in Kampung Lele Boyolali. The analytical methods used were Return on Investment (ROI) and marketing margin analysis. The ROI analysis showed an efficiency of 79%, and a marketing margin of Rp 12,000 per three catfish chip variants. Therefore, catfish chip production in Kampung Lele Boyolali has the potential to be further developed with a market development strategy that accommodates and is appropriate for the future.
THEMATIC FIELD SCHOOL OF SHALLOT COMMODITY AS AN AGRICULTUREAL EXTENSION METHODE TO IMPROVE FARMERS, KNOWLEDGE, ATTITUDES, SKILLS AND PRODUCTIVITY Rahyunanto, Setyo; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/qfy6vs81

Abstract

Extension agriculture have important role? for development source Power man agriculture in development agriculture that aims For increase knowledge , attitude , skills And product activity results . Various method extension Already implemented in activity the including school roomy thematic based? approach participatory . Study This aim For know school roomy thematic commodities shallot as method counseling agriculture For increase knowledge , attitude , skills And productivity result . Method study is qualitative descriptive . Informant on study This a total of 30 farmers participant school field . Results study show that school roomy thematic commodities shallot cause a number of matter namely , farmers shallot show category very agree that school roomy increase knowledge And previous skills? they Not yet understand or know . In improvement attitude And productivity results , showing category agree . Recommendation results study is implementation extension agriculture based on participatory with method school roomy thematic more developed again with adapt need farmer .
ANALYSIS EFFICIENCY OF IRRIGATED RICE FARMING IN WONOSARI DISTRICT Sepfrian, Bimoseno; Wahyu Utami, Indah; Filemon Waluyono, Garnet; Arsa Nugralistyo, Nafisan
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3398

Abstract

Farmers, as parties who have an important role in meeting people's food needs in agriculture, should have high selling prices and their welfare should be taken into account by the government. Agricultural development is a means of effort to improve the standard of living of farmers, increase income, expand employment and business opportunities, and expand markets both domestically and abroad. This can be achieved through advanced, efficient and resilient agriculture so that it can increase yields, improve quality and support regional development. This study aims to analyze income, efficiency and costs of irrigated lowland rice farming in Wonosari district, Klaten. The method used in this research is to determine the sample by means of purposive sampling. Data analysis uses farming analysis such as analysis of income, efficiency and costs. The results of this research are the average income earned on irrigated rice fields in Wonosari District Rp. 10,542,703.72/Ha. Farming costs obtained by irrigation rice farmers amounted to IDR 11,009,059.63/Ha. Revenue for irrigated lowland rice farming is IDR 21,551,763.35/Ha and the efficiency of irrigated lowland rice farming in Wonosari District is IDR 2.0.
Co-Authors Arsa Nugralistyo, Nafisan Asfarida, Tiara Azziz Rohadi, Alif Filemon Waluyono, Garnet Fita Milasari, Ela Lestari, Retna Dewi Nur Khayati, Nur Khayati Purwani, Dian Septi Rahmadhani, Octaria Nur Rahyunanto, Setyo Risma Gayatri, Rahajeng Sari, Vinanda Puspita Setiyani, Rahmawati Sulistyo Dewi, Alya Syaroni, Muhammad WAHYU UTAMI, INDAH