Ibrahim, Mukdad
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Financial Ratios And Stock Return In The Food & Beverage Sector Sunaryo, Deni; Ibrahim, Mukdad; Lestari, Etty Puji; Puryandani, Siti
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 1 (2025)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i1.72461

Abstract

This study uses a quantitative approach with panel data analysis to examine the effect of financial ratios on stock return and the role of financial distress as a moderating variable. The sample consists of companies in the food and beverage processing sector listed on the Indonesia Stock Exchange (IDX) during the period from 2013 to 2023. The data used were obtained from the annual financial statements published by these companies, as well as stock market data from the IDX. The total sample used in this study consists of 121 data points obtained through purposive sampling from 26 companies that met the research criteria. The dependent variable in this study is stock return, which is calculated based on the annual stock price change divided by the stock price at the beginning of the year. The independent variables include financial ratios, namely Total Asset Turnover (TAT), Price Earnings Ratio (PER), and Times Interest Earned Ratio (TIER). Financial distress is measured using the Altman Z-Score, which serves as the moderating variable in this study. Multiple regression analysis was used to test the research hypotheses, incorporating interaction variables between financial ratios and financial distress to test for moderating effects. The tests included descriptive analysis, normality test, multicollinearity test, and autocorrelation test to ensure the validity of the results.The results show that TAT, PER, and TIER have weak or insignificant effects on stock return, with TAT and TIER showing negative but statistically insignificant relationships. Financial distress was found to moderate the relationship between TIER and stock return in certain models, although it did not show a significant effect in other models. This study emphasizes the need for further research to include macroeconomic variables and explore industry sector dynamics to deepen the understanding of this relationship.
Brand Image and Purchase Decisions: Consumer Social Values in Green Marketing Adiyanto, Yoga; Ibrahim, Mukdad; Dharmawan, Dhany Isnaeni; Khofin, Kiki; Sunaryo, Deni
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.72674

Abstract

This study examines the relationship between brand image, consumer social values, and purchase decisions within the context of green marketing for electric motorcycles. Specifically, it explores how the Indonesian government’s vision for environmental sustainability aligns with consumer values and influences their purchase behavior. The research employs both qualitative and quantitative methods, collecting data through surveys and in-depth interviews to understand the key drivers behind consumer purchasing decisions for electric motorcycles in Indonesia. Findings indicate that consumers are increasingly considering environmental impact, alongside brand image, when making purchase decisions. Moreover, government policies promoting green initiatives further enhance consumer willingness to engage with electric motorcycle brands. This paper offers valuable insights for marketers looking to leverage green marketing strategies in the rapidly growing electric vehicle sector in Indonesia.