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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Prabowo Adi W
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Branding Produk Melalui Kemasan Kreatif : Pendampingan UMKM Virgin Coconut Oil (VCO Bu Kun) dalam Menarik Konsumen melalui Desain Kemasan yang Eye-Catching Iswati Iswati; Bayu Ardiwansyah; Heri Cahyono; Kuliyatun Kuliyatun; Cahaya Khaeroni; Prabowo Adi W; Tazakia A. Salma; Naina K. Nufus; Afan A. Kusuma
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1777

Abstract

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.
Eco-Santri: Pelatihan Menanam Sayur dengan Limbah Cangkang Telur untuk Membangun Karakter Cinta Lingkungan di TPQ Sabilil Mustaqim Bayu Ardiwansyah; Iswati Iswati; Heri Cahyono; Kuliyatun Kuliyatun; Prabowo Adi W; Cahaya Khaeroni; Nindita Putri; Ahmad Fitra Sumbono; Restu Syifa Nida
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2234

Abstract

This community service program aims to foster environmental awareness in students by training them to grow vegetables using egg shell waste. The activity was carried out at TPQ Sabilil Mustaqim, Metro City, as a response to the low ecological awareness among children and the underutilization of household organic waste. The method used includes initial observation, education based on Islamic values, and hands-on practice of planting vegetables using egg shells as media. The results show an improvement in students' understanding of the importance of environmental conservation, a positive attitude change such as avoiding littering, and the formation of a “Santri Planting Corner” as a sustainable ecological learning space. Additionally, this program successfully integrates Islamic values with environmental literacy through a simple yet effective practical approach. This approach not only builds ecological awareness in children from an early age but also offers a model that can be replicated in other religious educational institutions. The training has proven effective in connecting character education, environmental conservation, and community empowerment based on TPQ, contributing to the creation of a generation that is both environmentally conscious and morally upright.
Co-Authors Afan A. Kusuma Ahmad Fitra Sumbono Bayu Ardiwansyah Cahaya Khaeroni Heri Cahyono Iswati Iswati Kuliyatun Kuliyatun Naina K. Nufus Nindita Putri Restu Syifa Nida Tazakia A. Salma