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All Journal JURNAL DINAMIKA EKONOMI PEMBANGUNAN Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JOURNAL OF APPLIED BUSINESS ADMINISTRATION REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Kepariwisataan BUANA GENDER : Jurnal Studi Gender dan Anak Relevance: Journal of Management and Business Journal of Accounting and Finance Management (JAFM) Journal of Finance, Economics, and Business JUEBIR: Journal of Economics and Business Research
Puspa Novita Sari
UIN Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Factors Influencing The Purchasing Decision of Eco-Friendly Shopping Bags: Green Awareness as an Intervening Variable Sari, Puspa Novita
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6395

Abstract

This study aims to analyze the factors influencing consumers' purchase of eco-friendly shopping bag products. The data obtained comes from 168 respondents, who are consumers that have previously purchased environmentally friendly shopping bags at Alfamart who lives at Solo Raya. Data measurement is conducted using the Structural Equation Model based on Partial Least Squares (PLS). The findings of the study suggest that green brand characteristics and green advertising play a role in shaping green awareness. Moreover, green awareness acts as a mediator between green brand attributes and purchasing choices, as well as between green advertising and purchasing choices. These research outcomes offer valuable insights for entrepreneurs to assess diverse factors impacting consumer purchasing behaviors, thereby potentially boosting company sales and profitability. This research contributes novelty by amalgamating a research model of factors influencing green awareness and green product purchasing decisions, wherein green awareness functions as an intervening variable.
Antecedents of Impulsive Buying among Moslems: The Mediation Role of FOMO Sari, Puspa Novita
Li Falah: Journal of Islamic Economics and Business Vol. 8 No. 2 (2023): December 2023
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v8i2.7002

Abstract

The evolution of technology and shifts in consumer behavior have caused significant changes in the business landscape. One intriguing phenomenon that has emerged from these shifts is the practice of live-streaming shopping. This study aims to investigate the factors that impact impulsive purchasing among Muslims during live-streaming shopping sessions. The study's participants are individuals who have made purchases of Zoya products through live-streaming broadcasts on the TikTok app, with a total of 172 respondents. The data analysis method employed is the structural equation model (SEM) using the Smart PLS software. The findings of the research indicate that the fear of missing out (FOMO) acts as a mediator in the relationship between scarcity and impulsive buying. At the same time, social media usage mediates the connection between social media usage and impulsive buying. This finding implies that scarcity and social media usage can amplify impulsive buying tendencies during live-streaming shopping when influenced by the fear of missing out (FOMO).
Optimizing Smart Tourism in Central Java’s Tourism Ecosystem: The Role of AI and Big Data Sari, Puspa Novita; Susilo, Arifin Dwi
Jurnal Dinamika Ekonomi Pembangunan Vol 8 (2025): Special Issue: Call for Paper Pusaka Jateng
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jdep.8.0.83-101

Abstract

This study aims to analyse the influence of perceptions of the potential of Artificial Intelligence (AI) and the benefits of Big Data on tourists' revisit intention through digital tourism experience in Central Java Province. Within the framework of smart tourism development, digital technology plays a crucial role in shaping tourist loyalty by providing accurate, personalized, and adaptive information. A quantitative approach was employed by distributing questionnaires to 153 respondents who are active users of the Visit Jawa Tengah website. The sampling technique used was purposive sampling, with the criteria being users who accessed the website within the past six months to plan their travel. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) via SmartPLS 3. The results show that perceptions of the benefits of Big Data have a positive and significant influence on revisit intention, both directly and indirectly through digital tourism experience as a mediating variable. In contrast, perceptions of AI potential significantly influence the digital tourism experience but do not directly affect revisit intention. These findings highlight that strengthening the quality of Big Data-based information serves as a fundamental pillar in building tourist trust, while AI integration requires further optimization to enhance user engagement. Policy recommendations include the development of AI-based personalized recommendation features, Big Data analytic dashboards, digital literacy training for tourism industry stakeholders, and interactive digital campaigns. The results of this study are expected to provide a strategic foundation for reinforcing a sustainable smart tourism ecosystem at the regional level.
Development of an Integrated Halal Tourism Website to Strengthen Tourism Stakeholders in Labuan Bajo Sari, Puspa Novita; Suprapti, Suprapti; Udin, Bagus Sholeh
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 7, No 1 (2026): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v7i1.40-51

Abstract

The Community Service Program aims to empower tourism actors in Labuan Bajo through the development of an integrated halal tourism website to enhance digital visibility and support Muslim-friendly tourism. Despite its status as a super-priority destination, many tourism stakeholders face limitations in digital utilization. A total of 35 tourism actors participated in training on halal tourism literacy, Google Business Profile optimization, and website management. The developed platform integrates business profiles, mosque locations, tourist destinations, and initial MSME e-commerce features. The results indicate an 18.41% increase in participants’ digital literacy scores, with 100% participants successfully integrated into Google Business Profile and the website platform. High participant satisfaction (94,33%) further reflects the effectiveness of the program. Overall, the program strengthens the digital capacity of local tourism actors and enhances the visibility of halal tourism in Labuan Bajo. Continuous content development and ongoing website optimization are recommended to ensure sustainability and long-term impact.
Co-Authors Dita Andraeny Gusnardi, Gusnardi Lorena Dara Putri Karsono Ngadlan Ngadlan, Ngadlan Rahmania, Lorianur Suprapti Suprapti Susilo, Arifin Dwi Udin, Bagus Sholeh Vitara, Anisa Fajar