Garuda - Garba Rujukan Digital

PENGARUH KINERJA PENGURUS KOPERASI TERHADAP PARTISIPASI ANGGOTA KOPERASI SRI MERSING DI SMK N 1 SELATPANJANG Sari, Novita Puspa; Gusnardi, Gusnardi; Ngadlan, Ngadlan
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 1, No 2 (2014): Wisuda Oktober Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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AbstractThis study aims to determine the effect on the performance of the union board member participation in Sri Mersing Union in SMK N 1 Selatpanjang. This research was conducted in the savings and loan Sri Mersing UnionSelatpanjang from March to Mei 2014. The research method used is descriptive quantitative method. The population is all members of the Sri Mersing Union. 61 respondents were selected as a sample of union members who are not serving as manager and supervisors. Data collection instrument used was a questionnaire with Likert scale for the dependent variables : participation of members (Y) ; independent variables : the performance of the board (X). Data analysis techniques used are statistical techniques with simple linear regression. From the results, it can be concluded that : (1) the performance of the board affect the participation of members of the Sri Mersing Union; (2) the effect of the board's performance against the participation of members of the Sri Mersing Union Selatpanjang amounted to 49.4 % Key words : union, performance, participation

PENGARUH KINERJA PENGURUS KOPERASI TERHADAP PARTISIPASI ANGGOTA KOPERASI SRI MERSING DI SMK N 1 SELATPANJANG Sari, Novita Puspa; Gusnardi, Gusnardi; Ngadlan, Ngadlan
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 1, No 2 (2014): Wisuda Oktober Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstractThis study aims to determine the effect on the performance of the union board member participation in Sri Mersing Union in SMK N 1 Selatpanjang. This research was conducted in the savings and loan Sri Mersing UnionSelatpanjang from March to Mei 2014. The research method used is descriptive quantitative method. The population is all members of the Sri Mersing Union. 61 respondents were selected as a sample of union members who are not serving as manager and supervisors. Data collection instrument used was a questionnaire with Likert scale for the dependent variables : participation of members (Y) ; independent variables : the performance of the board (X). Data analysis techniques used are statistical techniques with simple linear regression. From the results, it can be concluded that : (1) the performance of the board affect the participation of members of the Sri Mersing Union; (2) the effect of the board's performance against the participation of members of the Sri Mersing Union Selatpanjang amounted to 49.4 % Key words : union, performance, participation

Analisis Representasi Gender Dalam Laporan Tahunan Perusahaan Manufaktur BUMN Terdaftar BEI Tahun 2016 - 2018 Puspa Novita Sari
BUANA GENDER : Jurnal Studi Gender dan Anak Vol. 4 No. 2 (2019)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/bg.v4i2.3305

This study aims to analyzeÂ the mission and social responsibility of state-owned companies in the manufacturing sector listed on IDX 2016-2018 is to reduce the problem of gender disparity in BUMN companies in the manufacturing sector by looking at photos published by companies in their annual reports published by related companies. To clarify each element of the evaluation, the research approach used is quantitative analysis to provide a summary of the proportions and qualitative descriptions. Krakatau Steel, Kimia Farma, and Semen Baturaja were the study artifacts used. Â It seems that several women are seen in the office based on the aspect of the position and rarely display the location in the sector. Considering that the research object is a state-owned enterprise engaged in production, this is understandable, so it is only natural that many activities in the field are carried out by male employees and seldom include female employees. In line with the representation of the aspect of the location, that dominates the representation of formal wear. Meanwhile, from the body language perspective, the position of men as speakers appears to be more dominant than women. Overall, it can be concluded that there was no equality between men and women in the gender representation shown in the annual reports of BUMN Manufacturing companies listed on IDX 2016-2018. The leader's figure shows more men, and the ability for women to lead the business is more limited than that of men

Factors Affecting Customer's Purchase Decision while Shopping on Tiktok Live: Impulsive Buying as a Moderator Puspa Novita Sari; Lorena Dara Putri Karsono
Relevance: Journal of Management and Business Vol. 6 No. 1 (2023)
Publisher : UIN Raden Mas Said Surakarta

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Business development in the digital era is now starting to shift not only by selling products in online stores such as marketplaces but also by utilizing social media through live streaming features. Live streaming on the TikTok application allows consumers to directly see the products offered and interact with sellers. This study analyzes what factors influence consumer purchasing decisions when viewing live streaming on the Tiktok application. Respondents in this study were consumers who made purchases through live streaming on the Tiktok application as many as 173 respondents. Measurement of research results was tested using the Structural Equation Model (SEM) based on Partial Least Square (PLS). The results of the study show that scarcity messaging and hedonic shopping motivation influence impulsive buying. In addition, impulsive buying mediates the relationship between scarcity messaging and purchase decisions, and impulsive buying also mediates the relationship between hedonic shopping motivation and purchase decisions. The results of this study can be used by business people to analyze the factors that influence purchasing decisions so that they are expected to be able to increase sales when live streaming takes place.

ANTECEDENTS OF PURCHASING ECO-FRIENDLY SHOPPING BAGS: THE MEDIATION ROLE OF GREEN AWARENESS Puspa Novita Sari; Lorena Dara Putri Karsono
Journal of Finance, Economics and Business Vol. 1 No. 2 (2023): JFEB, May 2023
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v1i2.71

The increasing amount of plastic waste that threatens the sustainability of ecosystems and has adverse effects on the environment and health needs to be addressedcollectively. One solution that can be offered is to replace the use of plastic bags with eco-friendly shopping bags. Eco-friendly shopping bags are made of recyclable environment materials, thus helping to reduce plastic waste that pollutes the environment. This study aims to identify the factors that influence the purchasing decision of eco-friendly shopping bags, considering green awareness factors through causal and mediation testing. The data analysis method used in this study is the Structured Equation Model (SEM) using the Smart PLS application. Sampling was carried out using purposive sampling method, and 153 research samples were obtained. Respondents in this study were consumers who have purchased shopping bag products at Alfamart stores throughout the Solo Raya region. The results show that green rerceived value and green brand image have a positive and significant effect on purchase decision through green awareness as an intervening variable. This study implies that Alfamart needs to initiate a strategy to increase green perceived value and green brand image through green awareness so that it can influence the purchasing decision of eco-friendly shopping bags. With the increase in the number of eco-friendly shopping bag users, it is expected to reduce the use of plastic bags that can have a detrimental impact on the environment.

PELATIHAN DIGITAL MARKETING BERBASIS POTENSI LOKAL DAERAH PADA ANGGOTA KARANG TARUNA DESA WANGEN KABUPATEN KLATEN Puspa Novita Sari
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.17238

ABSTRAKPemanfaatan teknologi informasi dan komunikasi di era digital yang semakin berkembang telah menjadi kebutuhan bagi setiap individu, organisasi, maupun komunitas. Hal ini seiring dengan perubahan perilaku masyarakat dalam mengakses informasi. Desa Wangen merupakan salah satu desa di Kecamatan Polanharjo, Kabupaten Klaten, yang kaya akan potensi di sektor pertanian, pariwisata, kerajinan tangan, dan UMKM. Namun, masih terdapat kendala dalam memasarkan produk-produk tersebut secara efektif. Kendala tersebut dihadapi oleh anggota Karang Taruna Desa Wangen. Desa Wangen memiliki beragam produk unggulan yang dapat dikembangkan melalui pemasaran digital, namun masih minim pengetahuan dan keterampilan dalam hal tersebut. Tujuan kegiatan pengabdian masyarakat ini adalah memberikan pengetahuan dan wawasan terkait digital marketing untuk mengembangkan potensi lokal. Metode pelaksanaan diselenggarakan dalam 3 (tiga) tahapan pelaksanaan yakni focus group discussion, sarasehan, dan pendampingan teknis. Hasil pengabdian adalah peserta pelatihan mampu memanfaatkan digital marketing untuk memasarkan produk yang tercermin dalam business project. Kata kunci: pemasaran digital; pelatihan; potensi lokal; kewirausahaan; karang taruna. ABSTRACTThe use of information and communication technology in the growing digital era has become a necessity for every individual, organization, and community. This is in line with the changes in people's behavior in accessing information. Wangen Village is one of the villages in Polanharjo Sub-district, Klaten Regency, which is rich in potential in the agricultural, tourism, handicraft, and MSME sectors. However, there are still obstacles in effectively marketing these products. These obstacles are faced by the members of Karang Taruna in Wangen Village. Wangen Village has various superior products that can be developed through digital marketing, but still lacks knowledge and skills in this regard. Therefore, digital marketing training can be a solution to the problem of equipping Karang Taruna members in developing local potential. The training is held in three stages, namely focus group discussions, seminars, and technical assistance. The output of the activity is a business project created by the participants, where the majority of 45% of the entire group chose the culinary sector. Overall, the value of each training dimension ranges from 4.01 to 5.00, and the average value of all training dimensions is 4.27 or if expressed in percentage, the success rate is 85.4%. This indicates that, viewed from the dimensions of goals and objectives, material, instructors, methods, and participants, the implementation of the training program can be considered successful. Keywords: digital marketing; training; local potential; entrepreneurship; youth organization

The Magnetism of Ponggok Tourism Village: From e-WOM to Destination Image Shaping Revisit Intention Novita Sari, Puspa; Karsono, Lorena Dara Putri
JURNAL KEPARIWISATAAN Vol 24 No 1 (2025): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v24i1.1757

This study aims to analyze the factors influencing revisit intention, such as e-WOM and destination familiarity, with destination image as an intervening variable. The research was conducted in Ponggok Klaten tourism village. A quantitative approach was employed, utilizing the SEM-PLS model. The study's results were tested using the Smart PLS 3 application. Data collection was carried out through questionnaires, field observations, and interviews. The population of this study includes visitors to the Ponggok Klaten Tourism Village. The sampling technique used was purposive sampling, with the criteria being visitors who had visited the Ponggok Klaten Tourism Village at least once and were interested in revisiting. The sample obtained in this study comprised 248 respondents. The results indicate that e-WOM and destination familiarity positively and significantly impact destination image. Similarly, destination image significantly affects revisit intention. This suggests that destination image mediates the influence of e-WOM and destination familiarity on revisit intention. Thus, efforts to increase revisit intention can be achieved by enhancing e-WOM and destination familiarity through destination image. This research is limited to a specific tourism destination. This study contributes to tourism village managers by demonstrating how online reviews and information can affect tourists' perceptions and their intention to revisit. This study positions destination image as an intervening or mediating variable that explains the relationship between e-WOM and familiarity with revisit intention. It provides new perspectives on the crucial role of destination image in linking digital information and direct experiences with tourists' decisions. Using this mediating variable helps reveal the more complex mechanisms through which the two independent variables influence revisit intention.

Enhancing Impulse Buying in the Retail Industry: The Mediating Role of Positive Emotions Rahmania, Lorianur; Novita Sari, Puspa
Journal of Accounting and Finance Management Vol. 6 No. 1 (2025): Journal of Accounting and Finance Management (March - April 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i1.1661

Unplanned purchases make retail growth experience rapid growth. With positive emotions acting as an intervening variable, the aim of this study is to examine how visual merchandising and store atmosphere affect impulsive buying. In this study, the data analysis technique used is quantitative path analysis with questionnaires distributed to 175 respondents with certain criteria, using purposive sampling. This research indicates that Visual Merchandising and Store Atmosphere both positively contribute to Positive Emotions. While Positive Emotions directly enhance Impulse Buying, neither Visual Merchandising nor Store Atmosphere have a direct impact on it. Instead, they influence Impulse Buying indirectly through Positive Emotions.

Social Media Marketing Training for Merchants at Ngarsopuro Night Market Solo Sari, Puspa Novita; Andraeny, Dita
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 6, No 2 (2025): Reka Elkomika
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v6i2.173-185

The Ngarsopuro Night Market Solo Merchants Association is currently facing competition challenges from online traders as well as a lack of technological knowledge. These obstacles make it difficult for merchants to compete. To address these issues, training and mentoring activities on the use of social media were conducted in October 2024, attended by 50 association members. The method applied was the PAR (Participatory Action Research) method.The activity results showed an increase in the engagement rate on participants’ accounts. The engagement rate, which was previously below 1% (low engagement), significantly increased to more than 3% (high engagement). This increase demonstrates that the program effectively improved customer engagement.Recommendations for the program’s sustainability include conducting advanced training and initiating the formation of a digital community for Ngarsopuro Night Market Solo Merchants. It is hoped that this activities can continue and provide long-term benefits for the Ngarsopuro Night Market Solo Merchants Association.

Enhancing Purchase Decisions: The Role of E-WOM, Online Customer Review, and Free Shipping Promotion Vitara, Anisa Fajar; Puspa Novita Sari
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.9150

Online shopping has become an integral part of daily life in this digital era. One of the increasingly popular platforms for shopping is TikTok Shop, which combines entertainment and e-commerce. This study aims to analyze the influence of E-WOM, online customer reviews, and free shipping promotions on purchase decisions on TikTok Shop. This research uses a quantitative approach. The sample for this study is consumers of Wardah cosmetic products who made purchases on TikTok Shop. The sampling technique used in this research is non-probability sampling, resulting in 115 respondents. The findings of this study reveal that: 1) E-WOM has a positive and significant influence on the purchase decisions of Wardah products on the TikTok Shop application. This indicates that Wardah has optimally utilized the E-WOM feature on TikTok Shop. 2) Online customer reviews affect the purchase decisions of Wardah products on the TikTok Shop application. 3) Free shipping promotions also have a positive and significant impact on the purchase decisions of Wardah products on the TikTok Shop application. Wardah's decision to offer free shipping promotions is a strategic move to boost the sales of Wardah products.

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