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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Intelek Dan Cendikiawan Nusantara Journal Educational Research and Development
Sabrina Oktavia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pemanfaatan Tiktok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1472

Abstract

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.
Pemanfaatan TikTok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1479

Abstract

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.
Analisis Faktor Pengembangan Organisasi Melalui Penguatan Kompetensi SDM di SDN 52 Parupuk Tabing Sabrina Oktavia
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the factors influencing organizational development through strengthening human resource competence at SDN 52 Parupuk Tabing, focusing on the roles of external factors such as education and economics. Organizational development is a planned process to enhance organizational effectiveness by changing the behavior of its members, making it crucial in educational institutions. SDN 52 Parupuk Tabing has implemented development programs like in-depth learning training and coding training for teachers and administrative staff. This research employed a descriptive qualitative approach to deeply understand the phenomena through direct interaction with research subjects and describing data in words. The research subjects were the school principal, teachers, and administrative staff. Data collection techniques included observation, interviews, and documentation. The findings indicate that the school successfully implemented organizational development principles through a synergy of internal factors (participative leadership, clear structure, and intrinsic motivation) and external factors (adaptation to technology, support from educational policies, and economic resource management). The success highlights that an education organization oriented toward innovation and technology, supported by participative leadership and a collaborative culture, can enhance effectiveness, professionalism, and competitiveness in the digital era.
IMPLEMENTASI MANAJEMEN KURIKULUM DALAM MENINGKATKAN MUTU PENDIDIKAN Sabrina Oktavia; Sayida Nurul Izzati; Selpi Angraini; Merika Setiawati; Hendri Budi Utama
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 2 (2025): APRIL - MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Artikel ini membahas implementasi manajemen kurikulum sebagai upaya strategis dalam meningkatkan mutu pendidikan di Indonesia. Fokus penelitian terletak pada proses perencanaan, pelaksanaan, dan evaluasi kurikulum yang terintegrasi secara sistematis dalam siklus manajemen pendidikan. Melalui metode studi literatur kualitatif, penulis menganalisis berbagai sumber untuk menggambarkan bagaimana manajemen kurikulum dapat mengatasi tantangan pendidikan, seperti ketidaksesuaian antara tujuan dan hasil pembelajaran, serta keterbatasan sarana dan tenaga pengajar. Hasil kajian menunjukkan bahwa keberhasilan implementasi kurikulum sangat ditentukan oleh perencanaan yang matang, pelaksanaan yang adaptif terhadap kebutuhan peserta didik, serta evaluasi berkelanjutan untuk memastikan efektivitas dan relevansi program. Dengan demikian, pengelolaan kurikulum yang profesional dan partisipatif menjadi kunci dalam menciptakan sistem pendidikan yang responsif dan berkualitas, serta mampu menjawab tuntutan perkembangan zaman dan kebutuhan masyarakat.
Co-Authors Erwin Permana Firdaus, Risya Zahrotul Hendri Budi Utama Merika Setiawati Najma Nury Sayida Nurul Izzati Selpi Angraini