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All Journal Indo-MathEdu Intellectuals Journal
Salsabilla, Adinda Maulita
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Mathematics

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Evaluasi Menu A’la Carte Berbasis Menu Engineering Pada The Lounge & Bar Di Hotel Ciputra World Surabaya Salsabilla, Adinda Maulita; Purwidiani, Niken; Bahar, Asrul; Romadhoni, Ita Fatkhur
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3547

Abstract

Menu Evaluation aims to evaluate the performance of the a’la carte menu at The Lounge & Bar, Hotel Ciputra World Surabaya, utilizing the menu engineering approach. The analysis encompasses 60 food items and 93 beverage items over the period from July to September 2024. Menu engineering is a data-driven method that assesses each menu item's popularity and profitability, facilitating strategic decisions regarding menu optimization.​ Employing a quantitative descriptive methodology, data were collected through direct observation, interviews with restaurant management, and sales data analysis. Each menu item was classified into one of four categories:​ Star, High popularity and high profitability. Plowhorse, High popularity but low profitability. Puzzle, Low popularity but high profitability. Dog, Low popularity and low profitability. The analysis revealed that items such as french fries and nasi goreng nusantara fall into the Star category, indicating both high sales and profit margins. Dishes duck spring roll and oxtail soup are categorized as Puzzle, suggesting they are profitable but not popular. calamari rings and chicken wings are identified as Plowhorse, being popular yet yielding lower profits. Conversely, fried platter and onion rings are classified as Dog, reflecting low sales and profitability.
Model Menu Engineering Inklusif: Kajian Profitabilitas Terhadap Menu Ramah Vegetarian dan Vegan di Hotel Berbintang Dewi, Ila Huda P.; Sutiadiningsih, Any; Salsabilla, Adinda Maulita
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4055

Abstract

The growing shift toward plant-based dietary patterns in the hospitality industry demands innovative strategies in menu management, particularly in balancing profitability with consumer dietary preferences. This study aims to develop an inclusive menu engineering model to evaluate and enhance the performance of vegetarian and vegan menu items in starred hotel restaurants. A quantitative descriptive-analytical approach was employed, using sales data collected over the past year from four- and five-star hotels in major Indonesian cities. Menu performance was analyzed using the Kasavana & Smith menu engineering method, focusing on popularity and contribution margin, and further expanded into an inclusive model incorporating sustainability values and customer satisfaction. The findings indicate that while vegetarian and vegan dishes offer competitive contribution margins, their popularity remains relatively low compared to regular items. Hence, strategic interventions are needed, including product reformulation, consumer education, and marketing optimization. The proposed inclusive menu engineering model provides a practical framework for menu decision-making that aligns financial goals with evolving consumer expectations for healthier, ethical, and environmentally friendly food options. This research contributes to advancing sustainable practices within hotel restaurant operations in Indonesia
Co-Authors Any Sutiadiningsih Asrul Bahar Dewi, Ila Huda P. Ita Fatkhur Romadhoni NIken Purwidiani