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All Journal Jurnal Manajemen Bisnis Kewirausahaan Panggung Kebaikan : Jurnal Pengabdian Sosial
Zainurrafiqi Zainurrafiqi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Optimalisasi Program Literasi dan Numerasi untuk Membangun Generasi Cerdas melalui Pendampingan Terstruktur di SDN Grujugan Larangan Moh.Hamzah; Abubakar Basyarahil; Fajar surahman; Abdurahman Abdurahman; Isnain Bustaram; Zainurrafiqi Zainurrafiqi; Nurul Hidayati
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 1 (2025): Februari : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i1.1391

Abstract

Literacy and numeracy programs play a crucial role in improving education quality, especially at the elementary school level. This study aims to optimize literacy and numeracy programs through a structured mentoring approach at SDN Grujugan Larangan, Larangan Luar Village, Larangan Subdistrict, Pamekasan Regency. The research method used is action research with qualitative and quantitative approaches. The qualitative approach is used to understand teachers' and students' perceptions of the mentoring program, while the quantitative approach is applied to measure the improvement in students' literacy and numeracy skills after participating in the program. The results indicate that structured mentoring significantly enhances students' literacy and numeracy skills, as evidenced by the increased average scores in reading, writing, and arithmetic. Furthermore, active teacher involvement in the mentoring process contributes to the program's success. Thus, implementing a structured mentoring program can be an effective model to improve the quality of primary education in rural areas.
Pengaruh Transformational Leadership dan Transactional Leadership Terhadap Komitmen Kerja Serta Dampaknya Terhadap Kinerja Karyawan Ummi Wahyuni; Fathorrahman Fathorrahman; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2723

Abstract

Employee performance is a critical factor in enhancing the competitiveness of tourism MSMEs (Micro, Small, and Medium Enterprises) in Madura, particularly amid the evolving demands for service quality. Leadership plays a strategic role in shaping employee behavior and work commitment, where both transformational and transactional leadership styles significantly influence employee motivation and organizational loyalty. This study aims to examine and analyze the effect of transformational and transactional leadership on work commitment, as well as its impact on employee performance, with work commitment as a mediating variable. Employing a quantitative approach with a survey method, the study involved 170 employees from the tourism MSME sector in Madura. Data were collected through a structured questionnaire and analyzed using path analysis. The findings reveal that both transformational and transactional leadership have a positive and significant effect on work commitment. Furthermore, work commitment significantly influences employee performance. The results also confirm that work commitment significantly mediates the relationship between leadership styles and employee performance. These findings imply that strengthening leadership practices and systematically managing work commitment are key strategies to enhance productivity and effectiveness in the tourism MSME sector.
Pengaruh Kapabilitas Inovasi dan Etika Bisnis Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2725

Abstract

This study aims to analyze the effect of innovation capability and business ethics on customer satisfaction and their impact on customer loyalty in batik SMEs in Pamekasan Regency. The research uses a quantitative approach with a survey method, involving 100 customers of batik SMEs as the sample. Data collection was carried out using a Likert scale questionnaire, and the collected data were analyzed using regression analysis to test the relationships between variables. The results show that innovation capability and business ethics have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant positive impact on customer loyalty. Innovation capability and business ethics also influence customer loyalty, mediated by customer satisfaction. These findings have important implications for batik SMEs in Pamekasan to strengthen innovation capability and business ethics in order to improve customer satisfaction and loyalty, which in turn will enhance their competitiveness in the market.
Pengaruh Kapabilitas Branding dan Tanggung Jawab Sosial Perusahaan terhadap Loyalitas Pelanggan yang dimediasi oleh Kepuasan Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.2732

Abstract

This study aims to analyze the effect of branding capability and corporate social responsibility on customer loyalty, with customer satisfaction as a mediating variable, among religious tourism visitors in Madura. The background of this study is based on the importance of strong branding strategies and the implementation of corporate social responsibility in creating positive customer experiences, particularly in the context of value-based religious tourism. This study uses a quantitative approach with a survey method, involving 150 tourists as the sample. Data collection was conducted through a Likert-scale-based questionnaire, which was then analyzed using path analysis to examine the relationships between variables. The results show that branding capability and corporate social responsibility have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant effect on customer loyalty. Another finding indicates that the effect of branding capability and corporate social responsibility on customer loyalty is significantly mediated by customer satisfaction. These findings provide practical implications for the management of religious tourism destinations in Madura to strengthen branding elements and social commitment to enhance customer satisfaction and loyalty sustainably..
Co-Authors Abdurahman . Abubakar Basyarahil Bustaram, Isnain Fajar Surahman Fathorrahman Fathorrahman Moh.Hamzah Nurul Hidayati Putri, Devi lestari Pramita Runik Puji Rahayu Ummi Wahyuni