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All Journal Public Corner Ekopem: Jurnal Ekonomi Pembangunan Jurnal Manajemen Bisnis Kewirausahaan Jurnal Informasi Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan
Runik Puji Rahayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penerapan Pemeriksaan Pajak dan Pelaporan Pajak Secara Online Terhadap Tingkat Kepatuhan Pelaporan Wajib Pajak Orang Pribadi Pada KPP Pratama Pamekasan Achmarul fajar; Runik Puji Rahayu
Ekopem: Jurnal Ekonomi Pembangunan Vol 4 No 3 (2022): Ekopem:Jurnal Ekonomi Pembangunan
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/jep.v7i3.2998

Abstract

In achieving the level of compliance of the Individual Taxpayer, it is necessary to evaluate the public awareness to comply with the rules that apply as a Taxpayer, at this time the Taxpayer has been introduced to e-filing which with all the conveniences and benefits offered to support the level of compliance of taxpayers' reporting. The purpose of this study was to determine the impact of applying online tax reporting or e-filing to the level of compliance of Individual Taxpayer reporting at the Pamekasan Primary Tax Service Office. The theory used in this study, namely the impact and satisfaction of the use of e-filing, and the factors that affect taxpayer compliance. While the type of research used is qualitative research using data tabulation techniques obtained. While the data source used in this study uses primary data and secondary data. The results of this study indicate that the application of online reporting or e-filing is sufficient to have a good impact on Individual Taxpayers and Pamekasan Taxpayers in improving tax reporting compliance through e-filing. The number of tax reporters through e-filing is increasing, it's just that there is a need for an evaluation of system performance and detailed guidance information so that users are more comfortable and understanding when using e-filing, so that more Taxpayers will use e-filing.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CLAN CAFFE PAMEKASAN Runik Puji Rahayu; Moh. Herman Djaya
PUBLIC CORNER Vol 18 No 1 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i1.2513

Abstract

Penelitian ini bertujuan ingin mengetahui pengaruh simultan Kualitas Produkdan Kualitas Pelayanan terhadap Produktivitas Kerja Karyawan Pada Clan Caffe Pamekasan serta ingin mengetahui variabel yang paling dominan pengaruhnya terhadap Kepuasan Konsumen Pada Clan Caffe Pamekasan.Yang menjadi objek penelitian ini adalah konsumen pada Clan Caffe Pamekasan. Adapun sampelnya sebanyak 60 responden. Dari hasil perhitungan variabel bebas yang terdiri dari faktor Kualitas Produk, dan Kualitas Pelayanan secara simultan (bersama-sama) mempengaruhi variabel terikat yaitu kepuasan konsumen dengan nilai R sebesar 0,741 atau 74,1% yang menggambarkan hubungan antara variabel bebas terhadap variabel terikat bersifat searah dan kuat. Nilai R squared atau determinan R sebesar 0,549 atau 54,9% berpengaruh secara simultan. Sedangkan sisanya (100% - 54,9% = 45,1%) dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dari hasil perhitungan ketiga variabel bebas yaitu Kualitas Produk (X1) dan kualitas pelayanan (X2) yang memberikan pengaruh paling dominan terhadap kepuasan konsumen (Y) adalah variabel Kualitas Pelayanan (X2). Kata Kunci: Kualitas Produk, Kualitas Pelayanan, Kepuasan Konsumen
Peningkatan Penjualan UMKM melalui Penerapan Digital Marketing di Desa Teja Timur Rohmaniyah Rohmaniyah; Nurul Alfian; Siti Salama Amar; Subhan Subhan; Ustman Ustman; Achmarul Fajar; Runik Puji Rahayu; Nur Syakherul Habibi; Zef Risal; Rachman Hakim
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 3 (2024): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i3.1189

Abstract

In this digital era business actors must understand about digital because in the current era the average sales of all sales are online so as to facilitate sales. This digital marketing marketing activity can be through e-commerce, whatsapp, instagram and other media platforms so that the products produced by MSMEs can compete in online markets and can be known by the wider community. The purpose of this dedication is to provide knowledge to MSMEs in the village of East Teja Pamekasan regarding the application of marketing and product sales by utilizing digitalization. This service activity is carried out by survey methods, socialization, and evaluation. Digital marketing activities have a positive impact on the development of MSMEs in Teja Timur Village, Pamekasan District. Many MSMEs are interested in marketing products and sales of their products by utilizing social media to increase sales of MSME products. MSME actors collaborate with digital -based promotional media and distribution media to get maximum profits.
Inovasi Pengembangan Produk Herbal Clitoria Ternatea Sebagai Optimalisasi Pemanfaatan Potensi Lokal Runik Puji Rahayu; Rani Nur Fitrianti; Devi Lestari Pramita Putri; Rohmaniyah Rohmaniyah; Nurul Alfian
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 1 (2024): Januari : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i1.179

Abstract

This service activity aims to add innovation to Clitoria Ternatea herbal products in the ASMANTOGA PKK group, Ceguk village, Pamekasan district. These wild plants are very often found in the environment around people's lives, one of which is currently very popular is the telang flower which we know by the Latin name Clitoria Ternatea. This activity provides product innovation made from butterfly pea flowers. The methods used are demonstration methods, socialization methods, and training methods. The result of this activity is education regarding innovation in the development of Clitoria Ternatea herbal products as an optimization of the utilization of local potential in Ceguk village, Pamekasan district. Apart from that, participants were able to understand the training methods for developing Clitoria Ternatea herbal products as processed drinks for the community in Ceguk village, Pamekasan district through PKK women.
Pengaruh Transformational Leadership dan Transactional Leadership Terhadap Komitmen Kerja Serta Dampaknya Terhadap Kinerja Karyawan Ummi Wahyuni; Fathorrahman Fathorrahman; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2723

Abstract

Employee performance is a critical factor in enhancing the competitiveness of tourism MSMEs (Micro, Small, and Medium Enterprises) in Madura, particularly amid the evolving demands for service quality. Leadership plays a strategic role in shaping employee behavior and work commitment, where both transformational and transactional leadership styles significantly influence employee motivation and organizational loyalty. This study aims to examine and analyze the effect of transformational and transactional leadership on work commitment, as well as its impact on employee performance, with work commitment as a mediating variable. Employing a quantitative approach with a survey method, the study involved 170 employees from the tourism MSME sector in Madura. Data were collected through a structured questionnaire and analyzed using path analysis. The findings reveal that both transformational and transactional leadership have a positive and significant effect on work commitment. Furthermore, work commitment significantly influences employee performance. The results also confirm that work commitment significantly mediates the relationship between leadership styles and employee performance. These findings imply that strengthening leadership practices and systematically managing work commitment are key strategies to enhance productivity and effectiveness in the tourism MSME sector.
Pengaruh Kapabilitas Inovasi dan Etika Bisnis Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 2 (2024): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.2725

Abstract

This study aims to analyze the effect of innovation capability and business ethics on customer satisfaction and their impact on customer loyalty in batik SMEs in Pamekasan Regency. The research uses a quantitative approach with a survey method, involving 100 customers of batik SMEs as the sample. Data collection was carried out using a Likert scale questionnaire, and the collected data were analyzed using regression analysis to test the relationships between variables. The results show that innovation capability and business ethics have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant positive impact on customer loyalty. Innovation capability and business ethics also influence customer loyalty, mediated by customer satisfaction. These findings have important implications for batik SMEs in Pamekasan to strengthen innovation capability and business ethics in order to improve customer satisfaction and loyalty, which in turn will enhance their competitiveness in the market.
Pengaruh Kapabilitas Branding dan Tanggung Jawab Sosial Perusahaan terhadap Loyalitas Pelanggan yang dimediasi oleh Kepuasan Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.2732

Abstract

This study aims to analyze the effect of branding capability and corporate social responsibility on customer loyalty, with customer satisfaction as a mediating variable, among religious tourism visitors in Madura. The background of this study is based on the importance of strong branding strategies and the implementation of corporate social responsibility in creating positive customer experiences, particularly in the context of value-based religious tourism. This study uses a quantitative approach with a survey method, involving 150 tourists as the sample. Data collection was conducted through a Likert-scale-based questionnaire, which was then analyzed using path analysis to examine the relationships between variables. The results show that branding capability and corporate social responsibility have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant effect on customer loyalty. Another finding indicates that the effect of branding capability and corporate social responsibility on customer loyalty is significantly mediated by customer satisfaction. These findings provide practical implications for the management of religious tourism destinations in Madura to strengthen branding elements and social commitment to enhance customer satisfaction and loyalty sustainably..
Co-Authors Achmarul Fajar Achmarul Fajar Fathorrahman Fathorrahman Moh. Herman Djaya Nur Syakherul Habibi Nurul Alfian Nurul Hidayati Putri, Devi lestari Pramita Rachman Hakim Rani Nur Fitrianti Rohmaniyah Rohmaniyah Siti Salama Amar Subhan Subhan Ummi Wahyuni Ustman Ustman Zainurrafiqi Zainurrafiqi Zef Risal