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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Sodiq, Muhamad Shabirin
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Inisiasi manajemen produk halal dan bisnis syariah pada kelompok usaha bersama kedelai di Desa Gemel Kabupaten Lombok Tengah Mariana, Mariana; Riadi, selamat; Sodiq, Muhamad Shabirin; Wardani, Lale Ajeng Khalifatun; Cahyani, Mimi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.31483

Abstract

AbstrakProgram pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing Kelompok Usaha Bersama (KUBE) pengrajin tempe dan tahu di Desa Gemel melalui pelatihan pemasaran digital, sertifikasi halal, dan prinsip bisnis syariah. Kegiatan dilaksanakan dengan metode observasi partisipatif melalui pelatihan, pendampingan, dan kajian fiqih. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap pemasaran digital, kesadaran akan pentingnya sertifikasi halal, serta penerapan prinsip keislaman dalam praktik bisnis syariah. Kegiatan ini diharapkan berdampak berkelanjutan bagi pengembangan UMKM berbasis syariah di wilayah pedesaan. Kata kunci: UMKM; pemasaran digital; sertifikasi halal; bisnis syariah. AbstractThis community service program aims to enhance the competitiveness of the Joint Business Groups (KUBE) of tempeh and tofu artisans in Gemel Village through digital marketing training, halal certification, and strengthening the principles of sharia-based business practices. The activities were carried out using participatory methods, including training sessions, mentoring, and fiqh studies. The results showed a significant improvement in participants’ understanding of digital marketing, awareness of the importance of halal certification, and the application of Islamic principles in business practices. This program is expected to have a sustainable impact on the development of sharia-based MSMEs in rural areas. Keywords: MSMEs; digital marketing; halal certification;, sharia business.
Co-Authors Cahyani, Mimi Lale Ajeng Khalifatun Wardani Mariana Mariana Selamat Riadi