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All Journal Berajah Journal Journal of Empowerment and Community Service
Reza, Andi
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Journal of Empowerment and Community Service

 1 
Halal Validation and Product Quality as Added Value for Risoles SMEs in Samarinda City: Validasi Kehalalan dan Kualitas Produk sebagai Nilai Tambah UMKM Risoles di Kota Samarinda Ilham, Muhammad Fauzan Nur; Pranoto, Wawan Joko; Reza, Andi; Nurdin, Andi; Alam, Aksal Illal Al; Halim, Abdul
Journal of Empowerment and Community Service (JECSR) Vol. 3 No. 1 (2023): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v3i1.370

Abstract

This community service initiative addresses the critical need for halal certification and quality assurance in Risoles SMEs to enhance consumer trust and market competitiveness. The study employed a mixed-method approach, combining observational analysis of production processes, ingredient validation, and stakeholder interviews. Key findings reveal that rigorous halal validation of raw materials (e.g., mayonnaise, cheese, and frying oil) and hygiene-compliant production practices significantly improved consumer confidence. Post-intervention sales increased by 35%, attributed to transparent halal labeling and quality guarantees. The proposed solution includes standardized halal documentation frameworks and continuous quality control training for SMEs. These efforts align with Indonesia’s growing demand for halal-certified food products, offering a replicable model for similar SMEs.
Digital Business Implementation for the Development of Basreng and Sus Kering Snack Sales through Instagram and Shopee in Samarinda City: Penerapan Bisnis Digital untuk Pengembangan Penjualan Snack Basreng dan Sus Kering melalui Instagram dan Shopee di Kota Samarinda Reza, Andi; Hasudungan, Rofilde; Ilham, Muhammad Fauzan Nur; Andromeda, Radhitya; Yahya, Alan; Rudiman
Journal of Empowerment and Community Service (JECSR) Vol. 3 No. 1 (2023): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v3i1.372

Abstract

The implementation of digital business has become a key strategy to enhance the competitiveness and sales of MSME products, particularly in the snack sector such as Basreng and Sus Kering in Samarinda City. This community service activity aims to develop product marketing through the utilization of digital platforms Instagram and Shopee. The methods applied include designing product visual identity, creating promotional content, and collaborating with MSME actors in packaging and product distribution processes. The results show that Instagram is effective in building brand awareness and consumer engagement, while Shopee facilitates transactions and expands market reach. The digital business implementation is also supported by the use of supporting applications such as Canva for promotional design. In conclusion, digital marketing strategies can increase exposure and sales of MSME products, providing innovative solutions to conventional marketing challenges.
Co-Authors A Halim Alam, Aksal Illal Al Andromeda, Radhitya Basofi Usman, Imam Hasudungan, Rofilde Ilham, Muhammad Fauzan Nur Nurdin, Andi Rudiman Syamsul Bahri Wawan Joko Pranoto Yahya, Alan