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All Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Ekonomi Islam, Akuntansi, dan Manajemen
Zoniarti , Zoniarti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tax Law And Its Implementation For The Welfare Of The People Armeni, Sinta Bela; Hanila , Siti; Nasution , Suswati; Zoniarti , Zoniarti
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 1 No. 3 (2025): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v1i3.253

Abstract

Taxes are one of the economic tools of a country. As a source of national income, some taxes account for more than 50% of national income. For example, if a country has higher taxes, more jobs can be created, unemployment rate decreases, and good education and health care can be achieved. They are also a good tool for income distribution. At the same time, income distribution is also the biggest problem in the current economy. The rich get richer and the poor get poorer. When taxes are used as a tool to reduce income imbalance, this paper will explain whether this affects people's well-being.
Factors Affecting Customer Loyalty at Bakso Anna Viral Bengkulu Salsabila, Aldy Andhika; Irwanto , Tito; Zoniarti , Zoniarti
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.763

Abstract

The importance of customer loyalty in the culinary business, especially in the face of fierce competition. Issues at Bakso Anna Viral Bengkulu include perceived value, product quality, price, and customer satisfaction, which affect loyalty. The research questions and objectives are aimed at testing the influence of these variables. This study is limited to quantitative methods using a survey approach (questionnaire) and purposive sampling techniques. The sample consists of 100 respondents who have purchased Bakso Anna Viral at least three times. The instruments were tested for validity and reliability using SPSS. Data analysis was conducted using multiple linear regression, T-test (partial), F-test (simultaneous), and the coefficient of determination R². The results of the multiple linear regression show the equation: Y = 1.883 + 0.210 X1 + 0.257 X2 + 0.227 X3 + 0.206 X4, indicating a positive regression direction, meaning that the variables of perceived value (X1), product (X2), price (X3), and customer satisfaction (X4) have a positive influence on customer loyalty to Anna Viral Bengkulu meatballs. The coefficient of determination (R-squared) value from SPSS 25.00 is 0.924. This means that perceived value, product, price, and customer satisfaction influence customer loyalty by 92.4%, while the remaining 7.6% is influenced by other factors. The results of the t-test at a significance level of 0.05 indicate that, individually, X1, X2, X3, and X4 have a significant influence on customer loyalty toward Anna Viral Bengkulu meatballs, with values of X1 = 0.004, X2 = 0.005, X3 = 0.014, and X4 = 0.018
Marketing Strategy For Flower Board Rental Business At Galeri Asiah Florist Manna, South Bengkulu Regency Riski, Muhammad Ikmal; Wijaya , Ermy; Zoniarti , Zoniarti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.450

Abstract

Flower bouquet boards are Micro, Small and Medium Enterprises (MSMEs) in the world of services. MSMEs are one of the key factors in driving economic growth in Indonesia. Asiah Florist Gallery in Manna, South Bengkulu, which is engaged in a service company, namely a flower board business that rents bouquets. This type of research uses quantitative research. The analysis method in this study uses SWOT analysis and hypothesis testing using the t test. The number of samples studied was 55 people consisting of 50 randomly selected consumers as well as 4 employees and 1 leader at Asiah Florist Manna. The result of the summation of the strengths possessed is 27.05 while the weaknesses are 18.95, then the internal quadrant of factors is 27.05 - 18.95 = 8.11, meaning the ability of marketing at Asiah Florist Manna, South Bengkulu Regency in utilizing the strengths and minimizing the weaknesses contained in the internal. The opportunities that the strategy has are 18.49 and the threat is 13.84. Then the external quadrant of factors, namely 18.49 - 13.84 = 4.65, means that the high ability of marketing at Asiah Florist Manna, South Bengkulu Regency to take advantage of opportunities and overcome threats faced by Asiah Florist Manna City, South Bengkulu in business development.
Co-Authors Armeni, Sinta Bela Hanila , Siti Irwanto , Tito Nasution , Suswati Riski, Muhammad Ikmal Salsabila, Aldy Andhika Wijaya , Ermy