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All Journal Journal of Management, Economic, and Accounting Multidisciplinary Journals Jurnal Pusat Manajemen Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal
Irwanto , Tito
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence Of Product, Price, Brand Image, And Product Quality On Consumer Purchasing Interest For Oppo Cell Phones At Semaku Ponsel Manna Counter In South Bengkulu Kencana, Putri; Irwanto , Tito; Hidayah , Nenden Restu
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.440

Abstract

People are more interested in and using smartphones more than other communication devices because they are easy to carry and can be used whenever needed. Currently, there is an increasing demand for smartphones, presenting an opportunity for smartphone manufacturers to innovate in producing new phones. The purpose of this study is to determine the influence of product, price, brand image, and product quality on consumer buying interest in OPPO smartphones at Semaku Ponsel Manna counter in South Bengkulu. The analysis methods used in this study include Validity Test, Reliability Test, Multiple Linear Regression Analysis, coefficient of determination, and hypothesis testing using t-test and f-test with a sample size of 75 questionnaires to OPPO smartphone buyers at Semaku Ponsel Manna counter in South Bengkulu. The results of the multiple linear regression analysis show the equation Y = 6.143 + 0.160 X1 + 0.323 X2 + 0.196 X3 + 0.215 X4. This indicates a positive regression direction, meaning that the variables product quality (X1), Price (X2), Brand Image (X3), and Product Quality (X4) have a positive influence on Buying Interest (Y) at Semaku Ponsel Manna counter in South Bengkulu. The coefficient of determination value from the calculation using SPSS shows an R square value of 71.9%. This means that the values of Product (X1), Price (X2), Brand image (X3), and Product Quality (X4) influence the buying interest (Y) by 71.9%, while the remaining 28.1% is influenced by other variables not studied in the research.
Effect Of Supervision And Work Discipline To Employee Performance High Prosecutor Of Kabupaten Kaur Suhendar, Cecep; Irwanto , Tito; Abi, Yudi Irawan
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.578

Abstract

The aim of this research is to determine the effect of supervision and disciplinary work on the performance of Kaur Regency High Prosecutor's Office employees. The population in this study was all 29 employees of the Kaur Regency High Prosecutor's Office, with a total sample of 29 employees. The sampling technique is cluster sampling. Data analysis technique using multiple linear regression. The research results show that by simultaneously comparing the Fcount value with Ftable, it is known that the Ftable value is 3.757 > 3.16 and it can be concluded that supervision and work discipline have a significant effect on employee performance at the Kaur District District Prosecutor's Office. Based on the partial test, it is known that supervision has a positive and significant effect on the performance of the Kaur Regency District Prosecutor's Office employees with a sig value of 0.004 < alpha (0.05), while work discipline has a positive and insignificant effect on the performance of the Kaur Regency District Prosecutor's Office with a sig value of 0.810 > alpha (0.05)
Hubungan Motivasi Kerja Terhadap Kinerja Pegawai Badan Keluarga Berencana Daerah (Bkbd) Kecamatan Ulu Musi Kabupaten Empat Lawang Alesandro, Cixo; Irwanto , Tito; Febliansa, M. Rahman
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 2 (2025): March
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i2.190

Abstract

Motivation is an impetus that arises from within an individual to carry out the tasks assigned. Motivation is very important in achieving employee performance. This study aims to determine the relationship of work motivation to employee performance at the Office of the Badan Keluarga Berencana Daerah (BKBD) of Ulu Musi District, Empat Lawang Regency. The data collection method in this study was to use a questionnaire and the analysis method was simple regression. The sample of this study amounted to 22 people.Based on the results of research and discussion, it is found that work motivation has a significant effect on employee performance at the Office of the Badan Keluarga Berencana Daerah (BKBD) of Ulu Musi District, Empat Lawang Regency. From the results of the Product Moment Correlation r test, it shows that there is a real and significant relationship between motivation and employee performance of 0.832 or 69.22%. The coefficient interval of 0.800 - 1.000 means that the level of relationship between work motivation and employee performance is very strong. The results of hypothesis testing with the t-test formulation show t- count> t-table, where: 2,962 > 1,720.In this study the authors provide advice to the Office of the Badan Keluarga Berencana Daerah (BKBD) of Ulu Musi District, Empat Lawang Regency in order to improve performance and productivity, it is necessary to have constructive and continuous motivation. Motivation does not always have to be material and financial, but motivation can be in the form of attention, encouragement of appreciation and praise which is no less important.
Comparison Of Recruitment Systems Ukm (Student Activities Unit) Mapala (Nature Lover Students) Study Mapala Unived And Madyapala UMB febriawan, Dandi; Hanila , Siti; Irwanto , Tito
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.296

Abstract

The purpose of this research is to determine the comparison of the recruitment system for UKM (Student Activity Units) MAPALA (Nature Lover Students) STUDY MAPALA UNIVED AND MADYAPALA UMB. Based on the characteristics of the research, a research sample was obtained, namely 2 organizations, using the Census or Saturated sampling method. For this type of research, it is quantitative research, namely research in the form of interviews, observations and documentation in order to get the results of this research. The results of the research comparing the Recruitment System for UKM (Student Activity Units) MAPALA (Nature Lover Students) Study MAPALA UNIVED and MADYAPALA UMB are that in MAPALA UNIVED the stages in recruitment are different in conservation camps, whereas in MADYAPALA there is no such thing as a conservation camp, whereas the name of the activity in the two organizations is also different, for MAPALA UNIVED it is called DIKSAR while for MADYAPALA UMB Diklat Lalang, for people who can register in the two organizations there are differences, for MADYAPALA UMB for Engineering Faculty students there are special requirements whereas at MAPALA UNIVED There are no special requirements for each faculty at Dehasen Bengkulu University, for participant limits there is a semester limit when you want to register at MADYAPALA UMB, that is semesters 1-5 while at MAPALA UNIVED semesters 1-3, and for recruitment requirements at MAPALA UNIVED There is such a thing as a parent/guardian's permission letter and a statement of readiness to take part in Diksar, whereas in MADYAPALA UMB these requirements do not exist at all.
Factors Influencing Consumer Decisions In Purchasing At Woci Kitchens In Kepahiang Regency Lestari, Ayuni Wulan; Irwanto , Tito; Yustanti , Nirta Vera
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.299

Abstract

The purpose of this study is to find out what factors influence consumer decisions in purchasing at Woci kitchens in Kepahiang district. The sample in this study was 100 customers who shopped at Dapur Woci in Kepahiang. Data collection using questionnaires and the analysis methods used are multiple linear regression, determination test and hypothesis test. The results of the multiple linear regression equation show the equation Y = 5.139 + (-0.208) X1 + (-0.715) X2 + 0.926 X3 + 0.934 X4 meaning that if social, personal, psychological factors increase, consumer decisions in purchasing will also increase. Cultural factors are not significant to consumer decisions in purchasing at Dapur Woci, this can be seen with a significant value of 0.334 greater than 0.05. Social factors have a significant influence on purchasing decisions in the Woci Kitchen, this is evidenced by a value of 0.024 smaller than 0.05. Personal factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang. This is evidenced by a significant value of 0.011 smaller than 0.05. Psychological factors have a significant influence on consumer decisions in purchasing at Dapur Woci in Kepahiang, this is evidenced by a significant value of 0.001 smaller than 0.05. It can be concluded that only social factors and personal factors, psychological factors that are significant to consumer decisions in purchasing At Dapur Woci in Kepahiang this is evidenced by a significant value of 0.000 smaller than 0.05.
Factors Affecting Customer Loyalty at Bakso Anna Viral Bengkulu Salsabila, Aldy Andhika; Irwanto , Tito; Zoniarti , Zoniarti
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.763

Abstract

The importance of customer loyalty in the culinary business, especially in the face of fierce competition. Issues at Bakso Anna Viral Bengkulu include perceived value, product quality, price, and customer satisfaction, which affect loyalty. The research questions and objectives are aimed at testing the influence of these variables. This study is limited to quantitative methods using a survey approach (questionnaire) and purposive sampling techniques. The sample consists of 100 respondents who have purchased Bakso Anna Viral at least three times. The instruments were tested for validity and reliability using SPSS. Data analysis was conducted using multiple linear regression, T-test (partial), F-test (simultaneous), and the coefficient of determination R². The results of the multiple linear regression show the equation: Y = 1.883 + 0.210 X1 + 0.257 X2 + 0.227 X3 + 0.206 X4, indicating a positive regression direction, meaning that the variables of perceived value (X1), product (X2), price (X3), and customer satisfaction (X4) have a positive influence on customer loyalty to Anna Viral Bengkulu meatballs. The coefficient of determination (R-squared) value from SPSS 25.00 is 0.924. This means that perceived value, product, price, and customer satisfaction influence customer loyalty by 92.4%, while the remaining 7.6% is influenced by other factors. The results of the t-test at a significance level of 0.05 indicate that, individually, X1, X2, X3, and X4 have a significant influence on customer loyalty toward Anna Viral Bengkulu meatballs, with values of X1 = 0.004, X2 = 0.005, X3 = 0.014, and X4 = 0.018
Profit Plan Analysis In Steam Alvaro Car Wash Business Bengkulu City Apriyadi, Apriyadi; Yulianti, Oni; Irwanto , Tito
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i2.7

Abstract

The purpose of this study was to determine the profit planning analysis on the Steam Alvaro Car Wash Business in Bengkulu City. The analytical method used is Break Even Point analysis. The results of the research show that the break even point in 2021 was reached by washing 2,083 cars or IDR 104,747,664. The profit contribution rate is IDR 564,629,371, - or 5,566 cars with a contribution ratio of 53.8%. The level of security or the margin of safety is 63.07%. The company's profit rate reached 33.93%. Based on the 2021 break even point, a profit plan can be prepared for 2022. If the Steam Alvaro Car Wash Business in Bengkulu City plans a profit increase of 10% from 2021, which is Rp. 103,048,000, - then the washing level that must be achieved is Rp. 297,360. 749, - or 5,914 cars.
Analysis Of The Community Satisfaction Index Regarding Public Services At The Pardasuka Village Office, Maje District, Kaur Regency Herlina, Yeni; Akbar , Kaisar; Irwanto , Tito
Multidisciplinary Journals Vol. 2 No. 4 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i4.1082

Abstract

The Public Satisfaction Index (PSI) is an evaluation instrument used to measure the level of public satisfaction with the quality of public services. This assessment is conducted by comparing public expectations with the actual services received. The purpose of this study was to analyze the Public Satisfaction Index (PSI) regarding public services at the Pardasuka Village Office, Maje District, Kaur Regency. The method used was quantitative research with a descriptive approach, utilizing a survey as the data collection technique. The sample consisted of 150 respondents selected using accidental sampling. Data were analyzed using the Public Satisfaction Index (PSI) method in accordance with Regulation of the Minister of Administrative and Bureaucratic Reform Number 14 of 2017. The results showed that the PSI score for public services in Pardasuka Village, Maje District, Kaur Regency was 77.69, which falls into the Good category (service quality B). Of the nine assessment elements, implementer behavior and complaint handling received the highest scores, while completion time and implementer competence were elements that still needed improvement. Overall, the public is satisfied with the services provided, but it is suggested that improvements be made, particularly in terms of time efficiency and increasing the competence of officers so that the quality of service can continue to be improved.
The Effect Of Spiritual Leadership, Job Satisfaction, And Self-Efficacy On Employee Performance At The Ministry Of Religious Affairs Of Bengkulu Province Radili, Putri; Irwanto , Tito; Prawitasari, Andriyani
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.484

Abstract

This study aims to determine the effect of spiritual leadership, job satisfaction, and work self-efficacy on employee performance at the Bengkulu Provincial Ministry of Religious Affairs. The sample in this study consisted of 61 employees at the Bengkulu Provincial Ministry of Religious Affairs who were civil servants. Data collection was conducted using questionnaires, and the analysis methods used were multiple linear regression, determination tests, and hypothesis tests. The regression analysis results show that Spiritual Leadership (X1), Job Satisfaction (X2), and Self-Efficacy (X3) have a positive effect on employee performance (Y). The coefficient of determination (R²) value of 0.698 indicates that the three variables are able to explain 69.8% of performance, while the remaining 30.2% is influenced by other factors not examined in this study. Based on the t-test results at a significance level of 0.05, each of the variables X1, X2, and X3 proved to have a significant partial effect on performance, because the significance value was below 0.05. In addition, the F-test results also showed that the three variables had a significant simultaneous effect on the performance of Village Office employees, indicated by a significance value of less than 0.05.
Optimization Of Paid Advertising Strategies On The Meta Ads Platform To Increase Client Project Conversions At Belakang Kantor Marketing Agency Yasa, Pri Yogha; Irwanto , Tito; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2026): Januari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i2.472

Abstract

Improving the effectiveness of digital advertising has become a critical concern in modern marketing, especially in service-based sectors such as healthcare, where communication must be both ethical and persuasive. This study investigates the implementation of paid advertising strategies on the Meta Ads platform to enhance conversion outcomes through direct messaging interactions between businesses and potential customers. The research was conducted at a digital marketing agency managing a circumcision service campaign in Cirebon, Indonesia. A descriptive quantitative method was applied by analyzing campaign performance data from two observation periods. The analysis focused on three strategic aspects: daily budget allocation, audience segmentation based on location and demographics, and variations in creative advertising content. The findings reveal that focused daily budget management can reduce cost per result and improve click-through rates without requiring additional overall expenditure. Audience segmentation with a narrower geographic target showed better conversion efficiency than broader targeting approaches. Moreover, advertisements using static images with clear calls to action outperformed video content in generating direct message responses from prospects. These results indicate that the combination of data-driven budgeting, precise audience targeting, and clear creative messaging can optimize advertising performance. This approach is particularly beneficial in sectors that rely on timely and trust-based interactions, such as healthcare services, where the conversion process depends on early and effective engagement.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Akbar , Kaisar Alesandro, Cixo Apriyadi Apriyadi, Apriyadi Febliansa , M. Rahman Febliansa, M. Rahman Febriawan, Dandi Gaol , Vandri Salomo Lumban Hanila , Siti Herlina, Yeni Hidayah , Nenden Restu Kencana, Putri Lestari, Ayuni Wulan Lestari, Lisa Dwi Prawitasari, Andriyani Putri , Lydia Gustina Radili, Putri Redi Redi Salsabila, Aldy Andhika Suhendar, Cecep Yasa, Pri Yogha Yulianti, Oni Yustanti , Nirta Vera Zoniarti , Zoniarti