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All Journal BISMA: Bimbingan Swadaya Masyarakat
Utomo, Dimas Satriyo
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Religion Arts Humanities Social Sciences Other

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Enhancing Economic Resilience through Innovation: The Development of Mbote Chips Utomo, Dimas Satriyo; Brata, Diah Puji Nali; Musnaini, Musnaini; Ulya, Fahimatul
Bisma : Bimbingan Swadaya Masyarakat Vol. 6 No. 1 (2024): April 2024
Publisher : STAI Miftahul ULa Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/bisma.v2i1.446

Abstract

This community service project aims to explore the potential of mbote (taro) as a value-added product to enhance economic resilience during the COVID-19 pandemic. The project focuses on transforming traditional mbote into mbote chips and improving the branding and marketing strategies of local sellers in Pabean Sedati Village, Sidoarjo Regency. Participatory Action Research (PAR) methodology was applied to assist sellers in developing unique packaging, creating brand identity, and utilizing online platforms for marketing. The results indicate that the innovation positively impacted product visibility, consumer engagement, and business sustainability despite the economic challenges posed by the pandemic. The project demonstrates the effectiveness of small-scale innovations in enhancing the market competitiveness of local agricultural products and provides a model for rural entrepreneurship during crisis periods.
Co-Authors Brata, Diah Puji Nali musnaini musnaini Ulya, Fahimatul