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All Journal Jurnal Budi Pekerti Agama Islam Menulis: Jurnal Penelitian Nusantara
Khaiza Lois Himmatul Ulya
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Dakwah Digital Multimazhab: Analisis Strategi Komunikasi Islam Moderat Di Era Post-Truth Khaiza Lois Himmatul Ulya; Moh. Firman Ali Al-Karim; Bagus Kurniawan; Ali Hasan Siswanto
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.410

Abstract

Era post-truth telah menciptakan lanskap komunikasi digital yang ditandai oleh dominasi emosi atas fakta, polarisasi opini, serta menguatnya narasi keagamaan yang eksklusif dan seringkali bersifat provokatif. Dalam konteks Islam, ruang digital menjadi arena baru bagi dakwah lintas mazhab yang tidak jarang memperlihatkan fragmentasi tajam akibat disparitas pemahaman keagamaan. Penelitian ini bertujuan untuk menganalisis strategi komunikasi dakwah Islam moderat yang dilakukan oleh berbagai mazhab di media digital, khususnya dalam upaya merespons tantangan era post-truth dan membangun sinergi intra-umat. Dengan menggunakan pendekatan kualitatif-deskriptif melalui metode analisis wacana kritis dan netnografi digital, penelitian ini mengkaji konten dakwah dari beberapa kanal YouTube, akun Instagram, dan TikTok yang merepresentasikan spektrum mazhab Islam secara moderat. Hasil penelitian menunjukkan bahwa strategi komunikasi moderat menekankan prinsip inklusivitas, bahasa dialogis, pemanfaatan simbol-simbol persatuan, serta pendekatan kontekstual berbasis maqāṣid al-sharī‘ah. Dakwah digital multimazhab yang berorientasi pada moderatisme terbukti memiliki potensi dalam mereduksi ketegangan mazhabiyah dan membangun kohesi sosial di ruang maya, asalkan dikembangkan dengan kesadaran epistemologis, etika digital, dan strategi komunikasi yang adaptif terhadap dinamika post-truth. Penelitian ini memberikan kontribusi terhadap pengembangan paradigma dakwah trans-mazhab berbasis teknologi dan menawarkan kerangka konseptual baru dalam studi komunikasi Islam kontemporer.
Reformulasi Metode Analisis Dakwah Digital: Integrasi SWOT–Iceberg sebagai Solusi atas Stagnasi Pendekatan Ilmiah dalam Studi Dakwah Kontemporer Khaiza Lois Himmatul Ulya; Fira Maghfiroh; Amelia Rosanti; Ali Hasan Siswanto
Jurnal Budi Pekerti Agama Islam Vol. 3 No. 6 (2025): December: Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v3i6.1670

Abstract

The development of digital da'wah demands a more in-depth, comprehensive, and data-driven methodological approach. However, contemporary da'wah research is still dominated by descriptive analysis that stops at mapping surface phenomena without exploring the underlying causal factors that determine the long-term effectiveness of da'wah. This weakness is increasingly apparent in the use of SWOT analysis, which has been widely applied in da'wah studies, but tends to be limited to producing categorization tables without an operational epistemic basis. Meanwhile, the era of digital da'wah presents a new, complex reality, where da'wah success is influenced not only by surface interactions such as the number of viewers, impressions, or follower growth, but also by latent factors such as audience cognitive motivation, platform algorithms, digital cultural context, identity construction, and societal value systems. This study aims to formulate a new methodological model through the integration of SWOT and the Iceberg approach to address this methodological stagnation. The research was conducted using qualitative methods based on literature analysis, comparative studies of strategic analysis models, and the construction of a conceptual model. The results show that the SWOT-Iceberg integration is able to produce a more multidimensional framework for digital da'wah analysis: SWOT diagnoses surface symptoms, while Iceberg explores patterns, causal structures, and mental models that shape phenomena. This combined model enables the development of more accurate, adaptive, and evidence-based da'wah strategies. It is concluded that the SWOT–Iceberg integration significantly contributes to the development of modern da'wah methodology by encouraging a shift from descriptive research to transformative diagnostic analysis, while simultaneously strengthening the scientific character of da'wah as an academic discipline based on a critical and measurable knowledge system.
Co-Authors Ali Hasan Siswanto Amelia Rosanti Bagus Kurniawan Fira Maghfiroh Moh. Firman Ali Al-Karim