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All Journal Asian Journal of Community Services (AJCS) Jurnal Budi Pekerti Agama Islam Menulis: Jurnal Penelitian Nusantara TRIDAYA: Jurnal Pengabdian Kepada Masyarakat
Amelia Rosanti
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Reaktualisasi Sasaran Dakwah Di Era Digital: Pendekatan Interdisipliner Antara Ilmu Dakwah Dan Teknologi Informasi Sandy Syarif Maulidi; Amelia Rosanti; Noera Noermanias; Ali Hasan Siswanto
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.422

Abstract

Perkembangan teknologi digital telah membawa transformasi mendasar dalam praktik dakwah Islam, khususnya dalam hal penentuan dan pendekatan terhadap sasaran dakwah. Artikel ini bertujuan untuk mengkaji secara kritis reaktualisasi sasaran dakwah di era digital melalui pendekatan interdisipliner antara ilmu dakwah dan teknologi informasi. Dengan menggunakan metode kualitatif berbasis studi kepustakaan dan analisis konten, kajian ini menelusuri bagaimana algoritma media sosial, big data, dan perilaku digital audiens membentuk dinamika baru dalam strategi dakwah. Hasil penelitian menunjukkan bahwa segmentasi sasaran dakwah tidak lagi dapat dibatasi oleh parameter demografis konvensional, melainkan perlu mempertimbangkan digital persona, preferensi algoritmik, serta afiliasi komunitas daring. Selain itu, penelitian ini mengusulkan kerangka teoritis baru bertajuk Digital Da'wah Targeting Model yang mengintegrasikan prinsip komunikasi dakwah dengan teknologi informasi berbasis data. Temuan ini berimplikasi pada perlunya reposisi peran dai sebagai content creator yang tidak hanya kompeten dalam penyampaian pesan keislaman, tetapi juga dalam memahami mekanisme distribusi pesan di ruang digital. Artikel ini diharapkan dapat menjadi kontribusi strategis dalam pengembangan ilmu dakwah kontemporer yang adaptif terhadap tantangan era digital.
Empowerment of Zero Waste Maritime Village Based on Creative Economy in Wirittasi Village, Kusan Hilir, Tanah Bumbu Syarifah Khusnul Khotimah; Nasruddin; Hanida Aulia Santi; Anastasya Rosyida An-Nafi; Siti Aulia; Akhmad Nabil Arifin; Hardiansyah; Muhammad Fakhruz Zaini; Muhammad Syarif Hidayatullah; Amirul Mukminin; Asse Padly; Ainol Amin; Amelia Rosanti; Firman Maulana; Muhammad Sulaiman Jazuli; Adinda Nur Atiqah
Asian Journal of Community Services Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i11.6758

Abstract

The empowerment of Zero Waste Maritime Village Caring for the Marine Environment Based on Creative Economy was organized by the PPK Ormawa HMG Team, Lambung Mangkurat University, through socialization and education methods, training, and mentoring to the people of Wirittasi Village. With this program, the community can realize the potential of waste in Wirittasi Village. The activity results show that the district already has knowledge and skills in managing waste in Wirittasi Village through waste sorting activities and the 3R Movement. If continued, this program will improve the economic opinion of the community through waste management activities by the community. To maintain the program's sustainability, it is necessary to implement further programs, and the participation of village and local governments as facilitators for this community empowerment activity is needed.
Reformulasi Metode Analisis Dakwah Digital: Integrasi SWOT–Iceberg sebagai Solusi atas Stagnasi Pendekatan Ilmiah dalam Studi Dakwah Kontemporer Khaiza Lois Himmatul Ulya; Fira Maghfiroh; Amelia Rosanti; Ali Hasan Siswanto
Jurnal Budi Pekerti Agama Islam Vol. 3 No. 6 (2025): December: Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v3i6.1670

Abstract

The development of digital da'wah demands a more in-depth, comprehensive, and data-driven methodological approach. However, contemporary da'wah research is still dominated by descriptive analysis that stops at mapping surface phenomena without exploring the underlying causal factors that determine the long-term effectiveness of da'wah. This weakness is increasingly apparent in the use of SWOT analysis, which has been widely applied in da'wah studies, but tends to be limited to producing categorization tables without an operational epistemic basis. Meanwhile, the era of digital da'wah presents a new, complex reality, where da'wah success is influenced not only by surface interactions such as the number of viewers, impressions, or follower growth, but also by latent factors such as audience cognitive motivation, platform algorithms, digital cultural context, identity construction, and societal value systems. This study aims to formulate a new methodological model through the integration of SWOT and the Iceberg approach to address this methodological stagnation. The research was conducted using qualitative methods based on literature analysis, comparative studies of strategic analysis models, and the construction of a conceptual model. The results show that the SWOT-Iceberg integration is able to produce a more multidimensional framework for digital da'wah analysis: SWOT diagnoses surface symptoms, while Iceberg explores patterns, causal structures, and mental models that shape phenomena. This combined model enables the development of more accurate, adaptive, and evidence-based da'wah strategies. It is concluded that the SWOT–Iceberg integration significantly contributes to the development of modern da'wah methodology by encouraging a shift from descriptive research to transformative diagnostic analysis, while simultaneously strengthening the scientific character of da'wah as an academic discipline based on a critical and measurable knowledge system.
UPAYA MENDAUR ULANG BOTOL BEKAS SEBAGAI IDE USAHA Amelia Rosanti
TRIDAYA: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): TRIDAYA
Publisher : Prodi Akuntansi, Universitas Pamulang Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/tridaya.v1i2.42321

Abstract

Waste is a major problem in developing countries, one of which is Indonesia. The existing waste will continue to increase every day and can pollute the environment. To reduce waste in Indonesia, efforts are needed to manage existing waste into new goods that have good selling value. One type of waste that can be recycled and has business value is used bitil. Students have an obligation to carry out community service. One of the services that students can do is by providing education on waste management into useful items that have selling value. This student dedication regarding waste which can become a business idea can be applied to high school students. At high school age, knowledge and ideas are needed to run a business. Students can be trained by conducting counseling. From this background, the author carried out a service entitled efforts to recycle used bottles as a business idea with the aim of knowing the process of recycling used bottles and the benefits of recycling used bottles. The method used is licensing, observation, program socialization, writing and training evaluation. The education was carried out with several activities, namely mapping sources of used bottles, collecting used bottles, separating used bottles, washing used bottles, cutting used bottles, washing, recycling processes and looking at business potential. This service was carried out at SMAN 1 PETIR. The results obtained are divided into three stages. In the first stage, students successfully carried out counseling in the form of choosing organic and non-organic waste. In the second stage, students are able to educate students about the importance of maintaining cleanliness and finally, students are able to teach students about business opportunities that can be made from recycled plastic bottle waste.
Co-Authors Adinda Nur Atiqah Ainol Amin Akhmad Nabil Arifin Ali Hasan Siswanto Amirul Mukminin Anastasya Rosyida An-Nafi Asse Padly Fira Maghfiroh Firman Maulana Hanida Aulia Santi Hardiansyah Khaiza Lois Himmatul Ulya Muhammad Fakhruz Zaini Muhammad Sulaiman Jazuli Muhammad Syarif Hidayatullah Nasruddin Noera Noermanias Sandy Syarif Maulidi Siti Aulia Syarifah Khusnul Khotimah