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All Journal Asian Journal of Community Services (AJCS) Menulis: Jurnal Penelitian Nusantara
Amelia Rosanti
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Computer Science & IT Education Social Sciences Other

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Reaktualisasi Sasaran Dakwah Di Era Digital: Pendekatan Interdisipliner Antara Ilmu Dakwah Dan Teknologi Informasi Sandy Syarif Maulidi; Amelia Rosanti; Noera Noermanias; Ali Hasan Siswanto
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.422

Abstract

Perkembangan teknologi digital telah membawa transformasi mendasar dalam praktik dakwah Islam, khususnya dalam hal penentuan dan pendekatan terhadap sasaran dakwah. Artikel ini bertujuan untuk mengkaji secara kritis reaktualisasi sasaran dakwah di era digital melalui pendekatan interdisipliner antara ilmu dakwah dan teknologi informasi. Dengan menggunakan metode kualitatif berbasis studi kepustakaan dan analisis konten, kajian ini menelusuri bagaimana algoritma media sosial, big data, dan perilaku digital audiens membentuk dinamika baru dalam strategi dakwah. Hasil penelitian menunjukkan bahwa segmentasi sasaran dakwah tidak lagi dapat dibatasi oleh parameter demografis konvensional, melainkan perlu mempertimbangkan digital persona, preferensi algoritmik, serta afiliasi komunitas daring. Selain itu, penelitian ini mengusulkan kerangka teoritis baru bertajuk Digital Da'wah Targeting Model yang mengintegrasikan prinsip komunikasi dakwah dengan teknologi informasi berbasis data. Temuan ini berimplikasi pada perlunya reposisi peran dai sebagai content creator yang tidak hanya kompeten dalam penyampaian pesan keislaman, tetapi juga dalam memahami mekanisme distribusi pesan di ruang digital. Artikel ini diharapkan dapat menjadi kontribusi strategis dalam pengembangan ilmu dakwah kontemporer yang adaptif terhadap tantangan era digital.
Empowerment of Zero Waste Maritime Village Based on Creative Economy in Wirittasi Village, Kusan Hilir, Tanah Bumbu Syarifah Khusnul Khotimah; Nasruddin; Hanida Aulia Santi; Anastasya Rosyida An-Nafi; Siti Aulia; Akhmad Nabil Arifin; Hardiansyah; Muhammad Fakhruz Zaini; Muhammad Syarif Hidayatullah; Amirul Mukminin; Asse Padly; Ainol Amin; Amelia Rosanti; Firman Maulana; Muhammad Sulaiman Jazuli; Adinda Nur Atiqah
Asian Journal of Community Services Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i11.6758

Abstract

The empowerment of Zero Waste Maritime Village Caring for the Marine Environment Based on Creative Economy was organized by the PPK Ormawa HMG Team, Lambung Mangkurat University, through socialization and education methods, training, and mentoring to the people of Wirittasi Village. With this program, the community can realize the potential of waste in Wirittasi Village. The activity results show that the district already has knowledge and skills in managing waste in Wirittasi Village through waste sorting activities and the 3R Movement. If continued, this program will improve the economic opinion of the community through waste management activities by the community. To maintain the program's sustainability, it is necessary to implement further programs, and the participation of village and local governments as facilitators for this community empowerment activity is needed.
Co-Authors Adinda Nur Atiqah Ainol Amin Akhmad Nabil Arifin Ali Hasan Siswanto Amirul Mukminin Anastasya Rosyida An-Nafi Asse Padly Firman Maulana Hanida Aulia Santi Hardiansyah Muhammad Fakhruz Zaini Muhammad Sulaiman Jazuli Muhammad Syarif Hidayatullah Nasruddin Noera Noermanias Sandy Syarif Maulidi Siti Aulia Syarifah Khusnul Khotimah