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All Journal Jurnal Abdi Insani
Indrya, Dewa Ayu Giovany Angga
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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PENINGKATAN DAYA SAING UMKM DESA BLAHKIUH MELALUI PENGUATAN BRANDING DAN INOVASI KEMASAN Udayana, Putu Suweca Nata; Martini, Luh Kadek Budi; Farhaeni, Mutria; Indrya, Dewa Ayu Giovany Angga
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2602

Abstract

The community service conducted by STB Runata in Blahkiuh Village aims to support the preservation of local culture and increase the competitiveness of business actors through creative and collaborative approaches. This activity includes three main focuses, namely: (1) the creation of promotional content in the Subak area as an effort to preserve cultural heritage and strengthen traditional agriculture-based tourism attractions; (2) product packaging assistance to Jaje Begina MSMEs to improve the visual quality and selling value of traditional processed products; and (3) a visit to the incense medium industry to identify the potential and challenges faced by local industry players in the aspects of production and marketing. The total number of participants who attended this activity was 80 (eighty) people. The method used to solve the problems was to conduct socialization activities, training and assistance in packaging, labeling jaje begine MSME products and creating content in subak. The results of the activities showed an increase in awareness of the importance of digital promotion, packaging innovation, and the potential for developing local products based on cultural and spiritual values. This service is expected to be the first step in strengthening a sustainable local business ecosystem based on local wisdom.
Co-Authors Farhaeni, Mutria Luh Kadek Budi Martini UDAYANA, PUTU SUWECA NATA