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All Journal GANEC SWARA Jurnal Abdi Insani INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
UDAYANA, PUTU SUWECA NATA
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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KUALITAS PELAYANAN DAN PEMBAYARAN NON TUNAI: DAMPAKNYA TERHADAP OMSET PENJUALAN PADA GEROBAK KREATIF DI KOTA DENPASAR MARTINI, LUH KADEK BUDI; FARHAENI, MUTRIA; WIDIASTUTI, NI PUTU; UDAYANA, PUTU SUWECA NATA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1021

Abstract

This research is descriptive and analytical, utilizing a quantitative approach. The sample was selected using purposive sampling, with a total of 30 respondents. Data were collected using a Likert scale questionnaire and processed with SPSS software. The results of the study indicate that: (1) Service quality has a positive and significant effect on the sales turnover of creative cart traders in Denpasar City's MSMEs, as evidenced by a t-value of 9.159 and a significance level of 0.000 < 0.05, suggesting that improving service quality will increase the sales turnover of these traders. (2) The non-cash payment system does not have a significant effect on the sales turnover of creative cart traders in Denpasar City's MSMEs, as shown by a t-value of 1.385 and a significance level of 0.177 > 0.05, indicating no influence of non-cash payments on sales turnover. (3) Service quality and the non-cash payment system collectively have a significant simultaneous effect on the sales turnover of creative cart traders in Denpasar City's MSMEs, with an F-value of 42.037 and a significance level of 0.000. The determination test results show that the variables of service quality and the non-cash payment system affect sales turnover by 73.9%, while the remaining 26.1% is influenced by other variables outside of this study, such as price, product quality, and promotion.
PENINGKATAN DAYA SAING UMKM DESA BLAHKIUH MELALUI PENGUATAN BRANDING DAN INOVASI KEMASAN Udayana, Putu Suweca Nata; Martini, Luh Kadek Budi; Farhaeni, Mutria; Indrya, Dewa Ayu Giovany Angga
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2602

Abstract

The community service conducted by STB Runata in Blahkiuh Village aims to support the preservation of local culture and increase the competitiveness of business actors through creative and collaborative approaches. This activity includes three main focuses, namely: (1) the creation of promotional content in the Subak area as an effort to preserve cultural heritage and strengthen traditional agriculture-based tourism attractions; (2) product packaging assistance to Jaje Begina MSMEs to improve the visual quality and selling value of traditional processed products; and (3) a visit to the incense medium industry to identify the potential and challenges faced by local industry players in the aspects of production and marketing. The total number of participants who attended this activity was 80 (eighty) people. The method used to solve the problems was to conduct socialization activities, training and assistance in packaging, labeling jaje begine MSME products and creating content in subak. The results of the activities showed an increase in awareness of the importance of digital promotion, packaging innovation, and the potential for developing local products based on cultural and spiritual values. This service is expected to be the first step in strengthening a sustainable local business ecosystem based on local wisdom.
Dampak Strategi Pemasaran Terhadap Minat Beli Menggunakan Media Sosial Instagram: Tinjauan Literatur Udayana, Putu Suweca Nata
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 2 No. 1 (2024): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v2i1.46

Abstract

Perkembangan teknologi informasi dan komunikasi telah mengalami kemajuan pesat dalam beberapa dekade terakhir, terutama dengan munculnya internet dan media sosial. Media sosial, yang awalnya hanya berfungsi sebagai platform untuk berkomunikasi, kini telah berkembang menjadi alat multifungsi yang mencakup berbagai aspek kehidupan manusia. Instagram, sebagai salah satu platform media sosial yang paling populer, menawarkan berbagai fitur yang relevan untuk pemasaran seperti Instagram Ads, dan Stories. Tujuan dari penelitian ini adalah mengidentifikasi dan menganalisis dampak strategi pemasaran di Instagram terhadap minat beli konsumen dengan mengkompilasi temuan-temuan dari berbagai penelitian terdahulu. Metode yang digunakan adalah deskriptif dengan pendekatan kualitatif, melalui literatur review yang meliputi penilaian dan analisis artikel dan jurnal ilmiah terkait. Hasil penelitian menunjukkan bahwa berbagai strategi pemasaran di Instagram, mulai dari penggunaan fitur Reels, strategi komunikasi pemasaran digital, penggunaan influencer, konten pemasaran dan citra merek, kemudahan akses dan interaksi, hingga promosi dan testimoni, terbukti efektif dalam meningkatkan minat beli konsumen. Penelitian ini diharapkan dapat memberikan wawasan praktis bagi para pemasar dalam merancang strategi yang lebih efektif di Instagram serta menyediakan dasar teori yang kuat untuk penelitian lanjutan dalam bidang pemasaran digital dan media sosial.
Co-Authors Farhaeni, Mutria Indrya, Dewa Ayu Giovany Angga Luh Kadek Budi Martini Widiastuti, Ni Putu