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All Journal Jurnal Pengabdian Kepada Masyarakat Widya Mahadi Jurnal Pengabdian Kepada Masyarakat SEWAGATI
Ni wayan saba astuti
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Environmental Science Social Sciences Other

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PEMBERDAYAAN PEREMPUAN DAN LANSIA MELALUI WORKSHOP SANGGUL TRADISIONAL DAN SENAM SEHAT DI DESA JAGAPATI, KECAMATAN ABIANSEMAL Made Ari Nohan Tara; I Komang Adi Palgunadi; Ni Luh Gede Epan Sintia Dewi; Ni wayan saba astuti; I Made Indra Sanjaya; I Dewa Gde Sangging Budiartana; Roni Kanata; Egiregius Harjo; I Gede Surya Arta Wiguna; Ni Putu Ayu Trisnayanti; Ni Made Dwi Handayani; Venansius Andrino woi; I Kadek Oke Prawira Wibawa
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.4883

Abstract

The Thematic Community Service Program (KKN) conducted by Group 8 of Universitas PGRI Mahadewa Indonesia in Jagapati Village, Abiansemal District, aimed to empower women and the elderly through culturally based activities. The core initiatives included a traditional Balinese hair bun (sanggul) workshop for local women and wellness exercises for senior citizens, designed to enhance practical skills, physical fitness, and social engagement. The sanggul workshop provided an opportunity for women to learn traditional makeup techniques that could be applied in ceremonial contexts or developed into small-scale entrepreneurial ventures. Meanwhile, the wellness sessions for the elderly served as a platform to maintain physical and mental health while fostering social connection. The program employed a participatory method involving observation, hands-on training, and evaluation. Results showed strong participant engagement and increased motivation for community involvement. This initiative reflects a meaningful collaboration between students and local residents in building a healthy, empowered, and culturally rooted village.
STRATEGI PEMASARAN UMKM KAIN TENUN ENDEK KOLOK DI DESA BENGKALA KABUPATEN BULELENG BALI Ni Putu Srinadi Dewi; Luh De Liska; Ni Luh Putu Cahayani; Ni Luh Putu Ratnasari; Ni Wayan Saba Astuti; Ni Ketut Wardani; Risaldus Geong; Yosepdreitson Garu
Jurnal Pengabdian Kepada Masyarakat Widya Mahadi Vol. 6 No. 1 (2025): Desember 2025
Publisher : LP3M Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/widyamahadi.v6i1.5803

Abstract

Endek Kolok woven fabric is one of the unique cultural treasures of Bengkala Village, Kubutambahan District, Buleleng Regency, Bali. This product has unique cultural value because it is only produced by the deaf community (kolok) in the village. To preserve its authenticity and cultural identity, the production of this woven fabric is strictly controlled and not open to the public. This study aims to identify the marketing strategies employed by small and medium-sized enterprises (SMEs) producing Endek Kolok woven fabric, as well as the challenges they face. The method used is a descriptive qualitative approach with data collection techniques through interviews with SME actors and community leaders, as well as documentation of the production and promotion processes. The research results indicate that marketing strategies are still very limited to traditional marketing and are not directed toward digital marketing due to customary rules that restrict production to the kolok community. This indicates that the preservation of cultural values is prioritized over commercial expansion.
Co-Authors Egiregius Harjo I Dewa Gde Sangging Budiartana I Gede Surya Arta Wiguna I Kadek Oke Prawira Wibawa I Komang Adi Palgunadi I Made Indra Sanjaya Luh De Liska Made Ari Nohan Tara Ni Ketut Wardani Ni Luh Gede Epan Sintia Dewi Ni Luh Putu Cahayani Ni Luh Putu Ratnasari Ni Made Dwi Handayani Ni Putu Ayu Trisnayanti Ni Putu Srinadi Dewi Risaldus Geong Roni Kanata Venansius Andrino woi Yosepdreitson Garu