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From the Jungle to Social Media: Exploring the Phenomenon of "Celebrity" Elephants in Tesso Nilo National Park Aziz, Basyarul; Azlin Resiana; Khoirun Nisa Aulia Sukmani
Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Vol. 7 No. 1 (2025)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ejpis.v7i1.18397

Abstract

The conflict between humans and elephants in Indonesia continues to escalate due to land expansion and forest encroachment, forcing elephants to enter settlements and agricultural areas. This phenomenon has gained widespread attention, particularly through news coverage and social media. This study examines how social media, particularly Instagram, shapes public perceptions of elephants, specifically in Tesso Nilo National Park. Using a qualitative method with a phenomenological approach and virtual ethnography, this research explores the representation of elephants as "celebrities" shaped by Mahouts (elephant handlers) through their social media posts. The findings reveal that Instagram plays a role in creating two types of perceptions: physical reality and imagery. Physical reality perceives elephants as animals that need to be cared for, fed, monitored, and trained, while the imagery constructed through social media portrays elephants as individuals with unique personalities, attracting public attention and sympathy. Some elephants, such as Domang, Tari, and Harmoni, have gained "celebrity" status due to their interactions with Mahouts, which are shared on social media, fostering emotional connections between Instagram followers and these elephants. However, this phenomenon also raises ethical discussions regarding the treatment of elephants, such as the use of chains and Mahout communication tools. This study highlights that social media can be an effective tool for conservation by raising public awareness but also opens up debates and criticisms regarding the ethics of wildlife treatment.
Edukasi Peningkatan Pelestarian Konservasi Penyu Melalui Permainan Lego Bricks di Desa Apar Kota Pariaman Basyarul Aziz; Azlin Resiana
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i2.4063

Abstract

The conservation of sea turtles in Desa Apar, Kota Pariaman, faces serious challenges due to the illegal trade of turtle eggs, bycatch in fishing activities, and disturbances from the tourism sector, leading to a decline in turtle populations. To raise public awareness of turtle conservation, an education program was implemented using Lego Bricks with a Participatory Rural Appraisal (PRA) approach. This method allows participants to actively identify environmental issues, understand the life cycle of turtles, and design community-based conservation solutions. The results showed an increase in participants' understanding from 45% before the education to 75% after, with 70% committing not to consume turtle eggs anymore, while 60% expressed interest in participating in sustainable conservation activities such as beach patrols and habitat rehabilitation. This game-based approach also encouraged the formation of volunteer communities focused on turtle protection and the development of conservation-based ecotourism as a more sustainable economic alternative. Education that combines interactive and participatory methods has proven effective in raising environmental awareness and fostering a collective sense of responsibility. With continuous support from various stakeholders, this approach can serve as a conservation education model applicable to other coastal areas.