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All Journal Jabdimas: Jurnal Pengabdian Masyarakat Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Farhan, David Nur
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Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi Pemasaran Berbasis Teknologi Ai Untuk Meningkatkan Daya Saing Pelaku UMKM Di Kecamatan Sindang Jaya Kabupaten Tangerang Kasmad, Kasmad; Sudaryana, Yayan; Farhan, David Nur; Irena, Gina; Wiansih, Leni; Fayet, Muhammad Afiv
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i1.217

Abstract

Pengabdian ini bertujuan untuk meningkatkan daya saing pelaku UMKM melalui optimalisasi pemasaran berbasis teknologi Artificial Intelligence (AI) di Kecamatan Sindang Jaya Kabupaten Tangerang. Teknologi AI menawarkan peluang besar bagi UMKM untuk meningkatkan efisiensi, memperluas jangkauan pasar, serta meningkatkan pemahaman terhadap perilaku konsumen. Kegiatan pengabdian meliputi pelatihan pemanfaatan AI dalam pemasaran digital, seperti penggunaan chatbot, analisis tren pasar otomatis, serta pengelolaan media sosial berbasis algoritma. Metode pelaksanaan mencakup penyuluhan langsung, simulasi penggunaan aplikasi, dan pendampingan strategis. Hasilnya menunjukkan bahwa pelaku UMKM mulai memahami potensi teknologi AI dan menunjukkan peningkatan dalam efektivitas pemasaran dan minat terhadap digitalisasi. Program ini memberikan kontribusi signifikan dalam mendorong transformasi digital UMKM dan memperkuat daya saing di era industri 5.0.
The Role of Strategic Managers in Achieving Competitive Advantage: Formulating Objectives, Vision, Mission, and Company Philosophy for Long-Term Strategy Farhan, David Nur; Nugroho, Kurniawan Setyo; Febrianto, Satriyadi; Fakhrurazi, M.; Supratikta, Hadi
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 12, Issue 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

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Abstract

The Role of Strategic Managers in Achieving Competitive Advantage This research investigates the crucial role of strategic managers in achieving long-term competitive advantage. Competitive advantage is the result of well-planned and implemented strategies, the roots of which lie in the managers' ability to formulate the organization's fundamental elements. Strategic managers function as principal architects who translate the company's aspirations into a cohesive direction for action. The main focus is on the formulation process of objectives, vision, mission, and company philosophy. The vision provides an inspirational outline of the desired future, acting as an emotional anchor and defining the overall direction. The mission clearly defines the purpose of the organization's existence, its scope of operations, and the value it offers to stakeholders. Operational objectives, derived from the vision and mission, provide measurable benchmarks for assessing strategic progress. Meanwhile, the company philosophy (or core values) shapes the organizational culture, guides ethical decision-making, and ensures consistency of actions across all levels. It is found that the clear articulation and effective communication of these elements are paramount. Strategic managers must ensure that each component aligns with one another and with the dynamic external environment. This alignment enables the company to optimally allocate resources, differentiate itself from competitors, and respond agilely to market changes. Thus, the strategic managers' ability to formulate this philosophical and objective foundation directly impacts the company's resilience and profitability over the long term, making them the key drivers in the creation and maintenance of sustainable competitive advantage.
Co-Authors Fakhrurazi, M. Fayet, Muhammad Afiv Febrianto, Satriyadi Irena, Gina Nugroho, Kurniawan Setyo Sudaryana, Yayan Supratikta, Hadi Wiansih, Leni