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All Journal Ilmu Administrasi Publik Jabdimas: Jurnal Pengabdian Masyarakat
Wiansih, Leni
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Economics, Econometrics & Finance Social Sciences Other

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Optimalisasi Pemasaran Berbasis Teknologi Ai Untuk Meningkatkan Daya Saing Pelaku UMKM Di Kecamatan Sindang Jaya Kabupaten Tangerang Kasmad, Kasmad; Sudaryana, Yayan; Farhan, David Nur; Irena, Gina; Wiansih, Leni; Fayet, Muhammad Afiv
Jabdimas: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Jabdimas: Jurnal Pengabdian Masyarakat
Publisher : Magister Manajemen, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jabdimas.v3i1.217

Abstract

Pengabdian ini bertujuan untuk meningkatkan daya saing pelaku UMKM melalui optimalisasi pemasaran berbasis teknologi Artificial Intelligence (AI) di Kecamatan Sindang Jaya Kabupaten Tangerang. Teknologi AI menawarkan peluang besar bagi UMKM untuk meningkatkan efisiensi, memperluas jangkauan pasar, serta meningkatkan pemahaman terhadap perilaku konsumen. Kegiatan pengabdian meliputi pelatihan pemanfaatan AI dalam pemasaran digital, seperti penggunaan chatbot, analisis tren pasar otomatis, serta pengelolaan media sosial berbasis algoritma. Metode pelaksanaan mencakup penyuluhan langsung, simulasi penggunaan aplikasi, dan pendampingan strategis. Hasilnya menunjukkan bahwa pelaku UMKM mulai memahami potensi teknologi AI dan menunjukkan peningkatan dalam efektivitas pemasaran dan minat terhadap digitalisasi. Program ini memberikan kontribusi signifikan dalam mendorong transformasi digital UMKM dan memperkuat daya saing di era industri 5.0.
Optimization Of Business Strategy Through Performance Measurement With KPIS and The Utilization Of Digital Technology In Addressing External And Internal Environments Havizh, Muhammad; wiansih, Leni; Riandi, Arif; Supratikta, Hadi
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 2 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i2.82361

Abstract

This study aims to analyze the optimization of business strategy through performance measurement using Key Performance Indicators (KPIs) and the utilization of digital technology in addressing challenges from both external and internal environments. The rapid development of digital technology and changing market dynamics require companies to continually evaluate and adjust their strategies. KPIs serve as a measurement tool that allows businesses to monitor and analyze their performance in various aspects such as financial, operational, and customer satisfaction. This research examines how the application of digital technology, such as information systems and data analytics, can support more effective and efficient performance measurement processes. Additionally, the study highlights the importance of understanding the company's external and internal conditions, which include market trends, government policies, as well as organizational resources and culture. The findings of this research indicate that the integration of KPIs with digital technology provides significant competitive advantages, enabling companies to be more responsive to challenges and seize available opportunities. Therefore, business strategies based on clear performance measurement and the utilization of digital technology are key to achieving sustainability and optimal business growth.
Co-Authors Farhan, David Nur Fayet, Muhammad Afiv Havizh, Muhammad Irena, Gina Riandi, Arif Sudaryana, Yayan Supratikta, Hadi